aatu.co.uk

🤖 AI Summary

After conducting a thorough safety and legitimacy analysis, aatu.co.uk receives a trust score of 73/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a none policy. Areas of concern include: missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked aatu.co.uk against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

🤖 AI Summary

Our technology detection engine scanned aatu.co.uk and identified 15 distinct technologies across 13 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Ecommerce: Shopify — powers the online store and shopping functionality for aatu.co.uk. CSS Framework: Bootstrap — provides the styling and responsive layout system for aatu.co.uk. Build Tool: Vite — bundles and optimizes the JavaScript and CSS assets for aatu.co.uk. Analytics: Google Analytics 4 and Microsoft Clarity — tracks visitor behavior and provides traffic insights for aatu.co.uk. Email Marketing: Klaviyo — manages email campaigns and subscriber lists for aatu.co.uk. Payments: Shop Pay — processes payment transactions for aatu.co.uk. Support: Zendesk — handles customer support tickets and knowledge bases for aatu.co.uk. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for aatu.co.uk. CDN: Amazon CloudFront — accelerates content delivery by caching assets at edge locations worldwide for aatu.co.uk. Hosting: Vercel and Heroku — provides the server infrastructure for aatu.co.uk. Fonts: Adobe Fonts — delivers web fonts for typography for aatu.co.uk. JavaScript Library: jQuery — provides utility functions and DOM manipulation for aatu.co.uk. Icon Set: Font Awesome — provides additional functionality for aatu.co.uk. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-EJJQWL98N5. These IDs can be used to identify other websites operated by the same organization.

🤖 AI Summary

aatu.co.uk delivers its homepage in 4977ms (server response time), which is considered slow by industry standards. The total page weight is 678 KB, and we detected 721 resource requests loading assets from 18 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 2 out of 6 CSS files and 3 out of 22 JavaScript files are minified. Minifying the remaining 23 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of aatu.co.uk produces approximately 0.33g of CO₂, earning a carbon rating of C. This is an average carbon footprint. Optimizing images and reducing unnecessary scripts could further improve this score. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 678 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for aatu.co.uk. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

🤖 AI Summary

aatu.co.uk resolves to the IPv4 address 23.227.38.65, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 2 name servers: ns63.domaincontrol.com and ns64.domaincontrol.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for aatu.co.uk is handled by mimecast.com with 3 MX records configured: eu-smtp-inbound-1.mimecast.com, eu-smtp-inbound-2.mimecast.com, and aatu-co-uk.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for aatu.co.uk. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 1 active subdomains for aatu.co.uk: www.aatu.co.uk. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

🤖 AI Summary

The homepage of aatu.co.uk contains 4,045 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 14 H2 headings, 85 H3 headings, 0 H4 headings. The page includes 131 images. 65 images (50%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 50% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 134 internal links pointing to other pages on the same domain and 6 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 22 external JavaScript files, 6 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages). Notable missing features: robots.txt and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on aatu.co.uk: Visa, Mastercard, Discover, and Apple Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 2 platforms: Facebook (@AATUPetfood) and Instagram (@aatupetfood). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

🤖 AI Summary

The title tag for aatu.co.uk is too long at 84 characters: "AATU Premium Dog & Cat Food | High protein Raw Pet Food Alternative – AATU Pet ...". At 84 characters, the title will likely be truncated in Google search results (recommended: 50-60 characters). Consider shortening it while keeping the most important keywords at the beginning. The meta description is 170 characters (slightly long): "Our premium, high meat recipes contain no fillers, no grains, and no harmful bacteria. Just top quality ingredients deli...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://aatu.co.uk/, preventing duplicate content issues, the page language is declared as en, and a favicon is configured. Open Graph meta tags are configured with 3/4 recommended fields: OG title ("AATU Premium Dog & Cat Food | High protein Raw Pet Food Alte..."), OG description, OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type.

🤖 AI Summary

Related domain discovery works by finding other websites that share the same IP address, Google Tag Manager container ID, Google Analytics property, or advertising pixel IDs with aatu.co.uk. This data becomes available after batch-crawling the domain database — individual domain lookups cannot populate this section. We extracted the following tracking IDs that can be used for cross-referencing: ga4_id: G-EJJQWL98N5.