addpeople.co.uk

🤖 AI Summary

After conducting a thorough safety and legitimacy analysis, addpeople.co.uk receives a trust score of 61/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a none policy, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked addpeople.co.uk against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

🤖 AI Summary

Our technology detection engine scanned addpeople.co.uk and identified 12 distinct technologies across 10 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CMS: WordPress (version 7.0) — manages the content and page structure for addpeople.co.uk. CSS Framework: Bootstrap — provides the styling and responsive layout system for addpeople.co.uk. Build Tool: Webpack — bundles and optimizes the JavaScript and CSS assets for addpeople.co.uk. Analytics: Google Analytics 4 and Microsoft Clarity — tracks visitor behavior and provides traffic insights for addpeople.co.uk. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for addpeople.co.uk. Advertising: Meta Pixel and LinkedIn Insight Tag — handles advertising pixel tracking and conversion measurement for addpeople.co.uk. Marketing: HubSpot — provides marketing automation capabilities for addpeople.co.uk. CDN: Cloudflare — accelerates content delivery by caching assets at edge locations worldwide for addpeople.co.uk. JavaScript Library: jQuery — provides utility functions and DOM manipulation for addpeople.co.uk. Performance: WP Rocket — optimizes page loading speed and performance for addpeople.co.uk. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-DLHCB82DF9, Google Tag Manager container GTM-KD2HZ92L, and Meta (Facebook) Pixel ID 1780522528843532. These IDs can be used to identify other websites operated by the same organization.

🤖 AI Summary

addpeople.co.uk delivers its homepage in 23656ms (server response time), which is considered slow by industry standards. The total page weight is 384 KB, and we detected 424 resource requests loading assets from 17 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 19 out of 35 CSS files and 14 out of 15 JavaScript files are minified. Minifying the remaining 17 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of addpeople.co.uk produces approximately 0.19g of CO₂, earning a carbon rating of B. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 384 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for addpeople.co.uk. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

🤖 AI Summary

addpeople.co.uk resolves to the IPv4 address 35.214.61.119, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 2 name servers: ns15.domaincontrol.com and ns16.domaincontrol.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for addpeople.co.uk is handled by Google Workspace with 5 MX records configured: aspmx.l.google.com, alt1.aspmx.l.google.com, and alt2.aspmx.l.google.com and 2 more. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for addpeople.co.uk. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 4 active subdomains for addpeople.co.uk: ftp.addpeople.co.uk, mail.addpeople.co.uk, portal.addpeople.co.uk, and www.addpeople.co.uk. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

🤖 AI Summary

The homepage of addpeople.co.uk contains 2,851 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 20 H2 headings, 1 H3 headings, 6 H4 headings, 0 H5, and 2 H6 headings. The page includes 88 images. 74 images (84%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 16% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 188 internal links pointing to other pages on the same domain and 16 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 15 external JavaScript files, 35 CSS stylesheets, and 5 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior), Schema.org structured data (Article, ImageObject, Organization, Person, SearchAction, WebPage, and WebSite), and RSS feed for content syndication. Notable missing features: XML Sitemap. Adding these could improve search engine discoverability and rich result eligibility. The website has social media presence across 4 platforms: Facebook (@addpeoplemedia), Twitter (@add_people), Instagram (@addpeople_uk), and Linkedin (@add-people). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

🤖 AI Summary

The title tag for addpeople.co.uk is well-optimized at 57 characters: "Add People | The Digital Marketing Agency, Built For SMEs". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 154 characters (well-optimized): "Add People help SMEs grow with expert SEO, PPC and paid media campaigns. Voted one top 10 digital agencies, we're always...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.addpeople.co.uk/, preventing duplicate content issues, the page language is declared as en-us, the meta robots directive is set to follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large, and a favicon is configured. Open Graph meta tags are configured with 3/4 recommended fields: OG title ("Add People | The Digital Marketing Agency, Built For SMEs..."), OG description, OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: Article, ImageObject, Organization, Person, SearchAction, WebPage, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

🤖 AI Summary

Related domain discovery works by finding other websites that share the same IP address, Google Tag Manager container ID, Google Analytics property, or advertising pixel IDs with addpeople.co.uk. This data becomes available after batch-crawling the domain database — individual domain lookups cannot populate this section. We extracted the following tracking IDs that can be used for cross-referencing: ga4_id: G-DLHCB82DF9, gtm_id: GTM-KD2HZ92L, meta_pixel_id: 1780522528843532, linkedin_partner_id: 4595226.