adeldirect.co.uk

🤖 AI Summary

After conducting a thorough safety and legitimacy analysis, adeldirect.co.uk receives a trust score of 73/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a none policy. Areas of concern include: no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked adeldirect.co.uk against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

🤖 AI Summary

Our technology detection engine scanned adeldirect.co.uk and identified 8 distinct technologies across 7 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CSS Framework: Bootstrap — provides the styling and responsive layout system for adeldirect.co.uk. Build Tool: Vite — bundles and optimizes the JavaScript and CSS assets for adeldirect.co.uk. Analytics: Google Analytics 4 and Hotjar (version 1921424) — tracks visitor behavior and provides traffic insights for adeldirect.co.uk. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for adeldirect.co.uk. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for adeldirect.co.uk. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for adeldirect.co.uk. JavaScript Library: jQuery — provides utility functions and DOM manipulation for adeldirect.co.uk. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-VQP1MGWVTR, Google Tag Manager container GTM-NJVHXL9, Meta (Facebook) Pixel ID 568016307695309, and Hotjar Site ID 1921424. These IDs can be used to identify other websites operated by the same organization.

🤖 AI Summary

adeldirect.co.uk delivers its homepage in 29394ms (server response time), which is considered slow by industry standards. The total page weight is 774 KB, and we detected 707 resource requests loading assets from 7 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 1 CSS files and 0 out of 5 JavaScript files are minified. Minifying the remaining 6 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of adeldirect.co.uk produces approximately 0.38g of CO₂, earning a carbon rating of C. This is an average carbon footprint. Optimizing images and reducing unnecessary scripts could further improve this score. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 774 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for adeldirect.co.uk. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

🤖 AI Summary

adeldirect.co.uk resolves to the IPv4 address 109.108.148.102, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 4 name servers: ns1.visualsoft.co.uk, ns2.visualsoft.co.uk, ns3.visualsoft.co.uk, and ns4.visualsoft.co.uk. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for adeldirect.co.uk is handled by co.uk with 2 MX records configured: Grant.kaizenit.co.uk and Phil.kaizenit.co.uk. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for adeldirect.co.uk. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 5 active subdomains for adeldirect.co.uk: ftp.adeldirect.co.uk, smtp.adeldirect.co.uk, staging.adeldirect.co.uk, webmail.adeldirect.co.uk, and www.adeldirect.co.uk. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

🤖 AI Summary

The homepage of adeldirect.co.uk contains 2,283 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 1 H2 headings, 0 H3 headings, 0 H4 headings. The page includes 73 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 521 internal links pointing to other pages on the same domain and 6 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 5 external JavaScript files, 1 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: Schema.org structured data (Organization, SearchAction, and WebSite) and RSS feed for content syndication. Notable missing features: XML Sitemap and robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on adeldirect.co.uk: Visa, Mastercard, Discover, Apple Pay, and Google Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 2 platforms: Facebook (@adelprohairbeauty) and Instagram (@adelprohairbeauty). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

🤖 AI Summary

The title tag for adeldirect.co.uk is too long at 82 characters: "Adel Professional | Leading UK Supplier of Hair, Beauty Products & Salon Equipme...". At 82 characters, the title will likely be truncated in Google search results (recommended: 50-60 characters). Consider shortening it while keeping the most important keywords at the beginning. The meta description is 154 characters (well-optimized): "The UK’s leading salon supply store since 1982, Adel Professional stocks the biggest brands in beauty products, equipmen...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.adeldirect.co.uk/, preventing duplicate content issues, the page language is declared as en-gb, and a favicon is configured. No Open Graph tags are configured. When someone shares a link to adeldirect.co.uk on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing. The site implements Schema.org structured data with the following types: Organization, SearchAction, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

🤖 AI Summary

Related domain discovery works by finding other websites that share the same IP address, Google Tag Manager container ID, Google Analytics property, or advertising pixel IDs with adeldirect.co.uk. This data becomes available after batch-crawling the domain database — individual domain lookups cannot populate this section. We extracted the following tracking IDs that can be used for cross-referencing: ga4_id: G-VQP1MGWVTR, gtm_id: GTM-NJVHXL9, meta_pixel_id: 568016307695309, hotjar_id: 1921424.