advil.com Website Overview & Technology Report
🤖 AI Summary
We performed a comprehensive analysis of advil.com on 2026-06-27. The website returned an HTTP 200 status code with a server response time of 22899ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 230 KB.
Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted.
The security headers analysis reveals a score of 35/100 (below average). The following security headers are properly configured: Strict-Transport-Security (HSTS) and X-Frame-Options. However, the site is missing Content-Security-Policy, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks.
Our technology detection scan identified 3 technologies across 3 categories powering advil.com. The detected stack includes Google Tag Manager, AB Tasty, and Google Fonts.
Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, advil.com receives an overall trust score of 70/100, classified as "Likely Safe".
HTTP Response
Status200 OK
Response Time22899ms
ProtocolHTTP/2
Page Size230 KB
CompressionGzip
Compression Savings~60.0%
CDNNo
ServerApache
Total Requests300
3rd Party Domains28
Redirect1 hop(s)
Detected Technologies (3)
🏷️ Google Tag Manager
🧪 AB Tasty
🔤 Google Fonts
Security Headers
✗
Content-Security-Policy
Not set
✓
Strict-Transport-Security (HSTS)
Set ✓
✗
X-Content-Type-Options
Not set
✗
Referrer-Policy
Not set
✗
Permissions-Policy
Not set
SSL Certificate
IssuerSectigo Limited
Issuer FullcountryName=GB, organizationName=Sectigo Limited, commonName=Sectigo Public Server Authentication CA OV R36
SubjectcountryName=GB, stateOrProvinceName=Surrey, organizationName=HALEON UK TRADING LIMITED, commonName=abreva.ca
Type—
TLS VersionTLS 1.2
Cipher SuiteECDHE-RSA-AES128-GCM-SHA256
Algorithm—
Issued—
Expires— (? days)
SANs—
advil.com Trust Score & Safety Analysis
🤖 AI Summary
After conducting a thorough safety and legitimacy analysis, advil.com receives a trust score of 70/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases.
The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a reject policy — the strongest available setting.
Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved.
We checked advil.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.
Trust Signals
✅ Valid HTTPS
✅ HSTS enabled
✅ SPF configured
✅ DMARC configured (p=reject)
⚠️ DNSSEC not enabled
✅ Sitemap.xml found
✅ Robots.txt found
⚠️ Missing Content-Security-Policy
⚠️ Missing Referrer-Policy
Blacklist Checks (8/8 clean)
✓
Google Safe Browsing
clean
✓
Phishtank
clean
✓
Urlhaus
clean
✓
Openphish
clean
✓
Dnsfilter
clean
✓
Spamhaus Dbl
clean
✓
Surbl
clean
✓
Virustotal
clean
advil.com Technology Stack & Detected Technologies
🤖 AI Summary
Our technology detection engine scanned advil.com and identified 3 distinct technologies across 3 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records.
Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for advil.com.
A/B Testing: AB Tasty — enables experimentation and conversion optimization for advil.com.
Fonts: Google Fonts — delivers web fonts for typography for advil.com.
We also extracted the following tracking identifiers: Google Tag Manager container GTM-MMH8CL6. These IDs can be used to identify other websites operated by the same organization.
Tag Manager
🏷️ Google Tag Manager(95%)
A/B Testing
Fonts
Tracking IDs
advil.com Performance, Speed & Core Web Vitals
🤖 AI Summary
advil.com delivers its homepage in 22899ms (server response time), which is considered slow by industry standards. The total page weight is 230 KB, and we detected 300 resource requests loading assets from 28 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain.
The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections.
Asset minification status: 0 out of 2 CSS files and 0 out of 6 JavaScript files are minified. Minifying the remaining 8 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality.
From an environmental perspective, each page view of advil.com produces approximately 0.11g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 230 KB is the primary factor in this calculation.
Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for advil.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.
Core Web Vitals data not available
Requires CrUX API key configuration
Carbon Footprint
CO₂ per page view0.11g
RatingA
Page Weight & Optimization
HTML Size230 KB
CompressionGzip
Compression Savings~60.0%
CDNNo
Total Requests300
3rd Party Domains28
CSS Minified0/2
JS Minified0/6
advil.com DNS Records, Email Authentication & Domain Registration
🤖 AI Summary
advil.com resolves to the IPv4 address 52.252.73.133, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured.
The domain name system is managed by 4 name servers: ns-cloud-c1.googledomains.com, ns-cloud-c2.googledomains.com, ns-cloud-c3.googledomains.com, and ns-cloud-c4.googledomains.com. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used.
Email for advil.com is handled by digitalpfizer.com with 1 MX records configured: mail.digitalpfizer.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server.
SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic.
DNSSEC is not enabled for advil.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.
Our subdomain enumeration scan discovered 3 active subdomains for advil.com: help.advil.com, staging.advil.com, and www.advil.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.
DNS Records
NS
ns-cloud-c1.googledomains.com
ns-cloud-c2.googledomains.com
ns-cloud-c3.googledomains.com
ns-cloud-c4.googledomains.com
Email & Authentication
MX Providerdigitalpfizer.com
Registrar—
Organisation—
Country—
Contact—
Registered—
Expires—
Domain Age—
IPv6 SupportNo
Subdomains (3 found)
help.advil.com staging.advil.com www.advil.com
advil.com Page Content, Images & Accessibility
🤖 AI Summary
The homepage of advil.com contains 1,333 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 6 H2 headings, 3 H3 headings, 0 H4 headings.
The page includes 98 images. 61 images (62%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 38% of images have proper alt text — we recommend adding descriptive alt attributes to all images.
The link structure consists of 132 internal links pointing to other pages on the same domain and 44 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 6 external JavaScript files, 2 CSS stylesheets, and 2 iframes on the page.
The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (ContactPoint, Corporation, SearchAction, and WebSite).
The website has social media presence across 5 platforms: Facebook (@Advil), Twitter (@AdvilRelief), Instagram (@advilrelief), Youtube (@advil), and Tiktok (@advilrelief). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.
Content Structure
H1Pain Relief Solutions
H2 Tags6
H3 Tags3
H4 Tags0
H5 Tags0
H6 Tags0
Internal Links132
External Links44
Assets & Features
JavaScript Files6
JS Minified0/6
CSS Files2
CSS Minified0/2
Iframes2
Images98
Missing Alt61
SitemapYes ✓
Robots.txtYes ✓
PWANo
AMPNo
RSS FeedNo
Schema.org Types
ContactPointCorporationSearchActionWebSite
Social Media Presence
Facebook: @AdvilTwitter: @AdvilReliefInstagram: @advilreliefYoutube: @advilTiktok: @advilrelief
advil.com SEO Analysis, Meta Tags & Open Graph
🤖 AI Summary
The title tag for advil.com is well-optimized at 35 characters: "Advil Pain Relief Solutions | Advil". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation.
The meta description is 163 characters (slightly long): "Get the pain relief you need with Advil products, from topical pain relief cream to liquid gel capsules. Compare our ran...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results.
The canonical url is correctly set to https://www.advil.com/, preventing duplicate content issues, the page language is declared as en-us, and a favicon is configured.
Open Graph meta tags are configured with 3/4 recommended fields: OG title ("Advil Pain Relief Solutions..."), OG description, OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol.
A Twitter Card of type summary is configured, which controls how links appear when shared on Twitter/X. The "summary" type displays a large image preview, which typically generates higher engagement rates than the basic card type.
The site implements Schema.org structured data with the following types: ContactPoint, Corporation, SearchAction, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.
The meta keywords tag contains 2 terms including topical pain relief and topical pain relief cream. Note: Google has officially confirmed that it does not use the meta keywords tag as a ranking signal. However, some other search engines (Bing, Yandex) may still reference it.
Google SERP Preview
Advil Pain Relief Solutions | Advil
https://advil.com
Get the pain relief you need with Advil products, from topical pain relief cream to liquid gel capsules. Compare our range of product offerings, get tips and more.
Meta Tags
TitleAdvil Pain Relief Solutions | Advil...
Title Length35 chars
Meta Desc Length163 chars
H1Pain Relief Solutions
Languageen-US
Canonicalhttps://www.advil.com/
Meta Robotsnot set
Meta Keywordstopical pain relief,topical pain relief cream
Schema.org & Social
Schema TypesContactPoint, Corporation, SearchAction, WebSite
OG Typewebsite
OG ImageNot set
Twitter Cardsummary
FaviconSet ✓