affirm.com Website Overview & Technology Report
🤖 AI Summary
We performed a comprehensive analysis of affirm.com on 2026-06-27. The website returned an HTTP 200 status code with a server response time of 28589ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 948 KB, and the site is served behind a CDN (Content Delivery Network).
Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted.
The security headers analysis reveals a score of 35/100 (below average). The following security headers are properly configured: Strict-Transport-Security (HSTS) and X-Frame-Options. However, the site is missing Content-Security-Policy, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks.
Our technology detection scan identified 5 technologies across 4 categories powering affirm.com. The detected stack includes Gatsby, React, Webpack, Vite, and Google Tag Manager. The site uses Gatsby as its primary framework. The UI is built with React.
Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, affirm.com receives an overall trust score of 70/100, classified as "Likely Safe".
HTTP Response
Status200 OK
Response Time28589ms
ProtocolHTTP/2
Page Size948 KB
CompressionGzip
Compression Savings~60.0%
CDNYes ✓
Servercloudflare
Total Requests199
3rd Party Domains10
Redirect1 hop(s)
Detected Technologies (5)
🔧 Gatsby
⚛️ React
🔨 Webpack
🔨 Vite
🏷️ Google Tag Manager
Security Headers
✗
Content-Security-Policy
Not set
✓
Strict-Transport-Security (HSTS)
Set ✓
✗
X-Content-Type-Options
Not set
✗
Referrer-Policy
Not set
✗
Permissions-Policy
Not set
SSL Certificate
IssuerGoogle Trust Services
Issuer FullcountryName=US, organizationName=Google Trust Services, commonName=WE1
SubjectcommonName=affirm.com
Type—
TLS VersionTLS 1.3
Cipher SuiteTLS_AES_256_GCM_SHA384
Algorithm—
Issued—
Expires— (? days)
SANs—
affirm.com Trust Score & Safety Analysis
🤖 AI Summary
After conducting a thorough safety and legitimacy analysis, affirm.com receives a trust score of 70/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases.
The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a quarantine policy, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification.
Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved.
We checked affirm.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.
Trust Signals
✅ Valid HTTPS
✅ HSTS enabled
✅ SPF configured
✅ DMARC configured (p=quarantine)
✅ DKIM configured
⚠️ DNSSEC not enabled
✅ Sitemap.xml found
⚠️ Missing Content-Security-Policy
⚠️ Missing Referrer-Policy
Blacklist Checks (8/8 clean)
✓
Google Safe Browsing
clean
✓
Phishtank
clean
✓
Urlhaus
clean
✓
Openphish
clean
✓
Dnsfilter
clean
✓
Spamhaus Dbl
clean
✓
Surbl
clean
✓
Virustotal
clean
affirm.com Technology Stack & Detected Technologies
🤖 AI Summary
Our technology detection engine scanned affirm.com and identified 5 distinct technologies across 4 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records.
Framework: Gatsby — provides the application framework and routing for affirm.com.
UI Library: React — handles the user interface rendering and component management for affirm.com.
Build Tool: Webpack and Vite — bundles and optimizes the JavaScript and CSS assets for affirm.com.
Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for affirm.com.
We also extracted the following tracking identifiers: Google Tag Manager container GTM-5KXB9LP. These IDs can be used to identify other websites operated by the same organization.
Framework
UI Library
Build Tool
🔨 Webpack(95%)🔨 Vite(95%)
Tag Manager
🏷️ Google Tag Manager(95%)
Tracking IDs
affirm.com Performance, Speed & Core Web Vitals
🤖 AI Summary
affirm.com delivers its homepage in 28589ms (server response time), which is considered slow by industry standards. The total page weight is 948 KB, and we detected 199 resource requests loading assets from 10 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain.
The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections.
Asset minification status: 0 out of 0 CSS files and 0 out of 7 JavaScript files are minified. Minifying the remaining 7 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality.
The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors.
From an environmental perspective, each page view of affirm.com produces approximately 0.46g of CO₂, earning a carbon rating of D. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 948 KB is the primary factor in this calculation.
Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for affirm.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.
Core Web Vitals data not available
Requires CrUX API key configuration
Carbon Footprint
CO₂ per page view0.46g
RatingD
Page Weight & Optimization
HTML Size948 KB
CompressionGzip
Compression Savings~60.0%
CDNYes ✓
Total Requests199
3rd Party Domains10
CSS Minified0/0
JS Minified0/7
affirm.com DNS Records, Email Authentication & Domain Registration
🤖 AI Summary
affirm.com resolves to the IPv4 address 172.66.0.33, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured.
The domain name system is managed by 4 name servers: ns-1463.awsdns-54.org, ns-1890.awsdns-44.co.uk, ns-217.awsdns-27.com, and ns-614.awsdns-12.net. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used.
Email for affirm.com is handled by mxrecord.mx with 3 MX records configured: mailstream-central.mxrecord.mx, mailstream-east.mxrecord.io, and mailstream-west.mxrecord.io. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server.
SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a quarantine policy — a moderate setting, directing unauthorized emails to spam/junk folders. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit.
DNSSEC is not enabled for affirm.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.
Our subdomain enumeration scan discovered 7 active subdomains for affirm.com: api.affirm.com, app.affirm.com, docs.affirm.com, m.affirm.com, shop.affirm.com, status.affirm.com, and www.affirm.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.
DNS Records
A
172.66.0.33
162.159.140.33
NS
ns-1463.awsdns-54.org
ns-1890.awsdns-44.co.uk
ns-217.awsdns-27.com
ns-614.awsdns-12.net
MX
mailstream-central.mxrecord.mx
mailstream-east.mxrecord.io
mailstream-west.mxrecord.io
Email & Authentication
MX Providermxrecord.mx
Registrar—
Organisation—
Country—
Contact—
Registered—
Expires—
Domain Age—
IPv6 SupportNo
Subdomains (7 found)
api.affirm.com app.affirm.com docs.affirm.com m.affirm.com shop.affirm.com status.affirm.com www.affirm.com
affirm.com Page Content, Images & Accessibility
🤖 AI Summary
The homepage of affirm.com contains 581 words of visible text content. This is a moderate amount of content. The page is structured with 6 H2 headings, 8 H3 headings, 0 H4 headings.
The page includes 92 images. 39 images (42%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 58% of images have proper alt text — we recommend adding descriptive alt attributes to all images.
The link structure consists of 71 internal links pointing to other pages on the same domain and 12 external links pointing to third-party websites. There are 7 external JavaScript files, 0 CSS stylesheets, and 1 iframes on the page.
The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages).
Notable missing features: robots.txt and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility.
We detected the following payment methods accepted on affirm.com: Visa, Discover, Apple Pay, Google Pay, and Affirm. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates.
The website has social media presence across 5 platforms: Facebook (@AffirmInc), Twitter (@Affirm), Instagram (@affirm), Linkedin (@affirm), and Pinterest (@Affirm). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.
Content Structure
H1—
H2 Tags6
H3 Tags8
H4 Tags0
H5 Tags0
H6 Tags0
Internal Links71
External Links12
Assets & Features
JavaScript Files7
JS Minified0/7
CSS Files0
CSS Minified0/0
Iframes1
Images92
Missing Alt39
SitemapYes ✓
Robots.txtNo
PWANo
AMPNo
RSS FeedNo
Payment Methods Detected
💳 Visa💳 Discover💳 Apple Pay💳 Google Pay💳 Affirm
Social Media Presence
Facebook: @AffirmIncTwitter: @AffirmInstagram: @affirmLinkedin: @affirmPinterest: @Affirm
affirm.com SEO Analysis, Meta Tags & Open Graph
🤖 AI Summary
The title tag for affirm.com is good at 62 characters: "Affirm | Pay over time with flexible payment plans and no fees". The length is acceptable, though it may be slightly truncated in some search result displays.
The meta description is 181 characters (slightly long): "Buy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees. Pay in 4 in...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results.
The page language is declared as en and a favicon is configured.
Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Affirm | Pay over time with flexible payment plans and no fe..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol.
A Twitter Card of type summary is configured, which controls how links appear when shared on Twitter/X. The "summary" type displays a large image preview, which typically generates higher engagement rates than the basic card type.
Google SERP Preview
Affirm | Pay over time with flexible payment plans and no fees
https://affirm.com
Buy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees. Pay in 4 interest-free or get more time and see your total cost upfront.
Meta Tags
TitleAffirm | Pay over time with flexible payment plans and no fe...
Title Length62 chars
Meta Desc Length181 chars
H1—
Languageen
Canonical—
Meta Robotsnot set
Meta Keywordsnot set
Schema.org & Social
Schema Types—
OG Typewebsite
OG ImageSet ✓
Twitter Cardsummary
FaviconSet ✓
Open Graph Preview
affirm.com
Affirm | Pay over time with flexible payment plans and no fees
Buy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees. Pay in 4 interest-free or get more time and see you