amerch.com Website Overview & Technology Report
🤖 AI Summary
We performed a comprehensive analysis of amerch.com on 2026-06-27. The website returned an HTTP 200 status code with a server response time of 7431ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 65 KB, and the site is served behind a CDN (Content Delivery Network).
Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted.
The security headers analysis reveals a score of 100/100 (excellent). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy. All recommended security headers are in place, providing comprehensive protection against common web attacks.
Our technology detection scan identified 5 technologies across 4 categories powering amerch.com. The detected stack includes WordPress, Google Analytics 4, Hotjar 3703397, Cloudflare, and jQuery 3.7.0..
Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, amerch.com receives an overall trust score of 79/100, classified as "Likely Safe".
HTTP Response
Status200 OK
Response Time7431ms
ProtocolHTTP/2
Page Size65 KB
CompressionGzip
Compression Savings~60.0%
CDNYes ✓
Servercloudflare
Total Requests93
3rd Party Domains14
Redirect1 hop(s)
Detected Technologies (5)
• WordPress
📊 Google Analytics 4
📊 Hotjar
☁️ Cloudflare
📦 jQuery
Security Headers
✓
Content-Security-Policy
Set ✓
✓
Strict-Transport-Security (HSTS)
Set ✓
✓
X-Content-Type-Options
Set ✓
✓
Permissions-Policy
Set ✓
SSL Certificate
IssuerLet's Encrypt
Issuer FullcountryName=US, organizationName=Let's Encrypt, commonName=E8
SubjectcommonName=amerch.com
Type—
TLS VersionTLS 1.3
Cipher SuiteTLS_AES_256_GCM_SHA384
Algorithm—
Issued—
Expires— (? days)
SANs—
amerch.com Trust Score & Safety Analysis
🤖 AI Summary
After conducting a thorough safety and legitimacy analysis, amerch.com receives a trust score of 79/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases.
The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, DKIM (DomainKeys Identified Mail) providing cryptographic email verification, and DNSSEC providing authenticated DNS responses.
Areas of concern include: the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved.
We checked amerch.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.
Trust Signals
✅ Valid HTTPS
✅ HSTS enabled
✅ SPF configured
✅ DMARC configured (p=reject)
✅ DKIM configured
✅ DNSSEC enabled
✅ Sitemap.xml found
✅ Robots.txt found
Blacklist Checks (8/8 clean)
✓
Google Safe Browsing
clean
✓
Phishtank
clean
✓
Urlhaus
clean
✓
Openphish
clean
✓
Dnsfilter
clean
✓
Spamhaus Dbl
clean
✓
Surbl
clean
✓
Virustotal
clean
amerch.com Technology Stack & Detected Technologies
🤖 AI Summary
Our technology detection engine scanned amerch.com and identified 5 distinct technologies across 4 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records.
CMS: WordPress — manages the content and page structure for amerch.com.
Analytics: Google Analytics 4 and Hotjar (version 3703397) — tracks visitor behavior and provides traffic insights for amerch.com.
CDN: Cloudflare — accelerates content delivery by caching assets at edge locations worldwide for amerch.com.
JavaScript Library: jQuery (version 3.7.0.) — provides utility functions and DOM manipulation for amerch.com.
We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-C12M2X9056 and Hotjar Site ID 3703397. These IDs can be used to identify other websites operated by the same organization.
CMS
Analytics
📊 Google Analytics 4(95%)📊 Hotjar 3703397(100%)
CDN
JavaScript Library
Tracking IDs
ga4_idG-C12M2X9056
hotjar_id3703397
amerch.com Performance, Speed & Core Web Vitals
🤖 AI Summary
amerch.com delivers its homepage in 7431ms (server response time), which is considered slow by industry standards. The total page weight is 65 KB, and we detected 93 resource requests loading assets from 14 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain.
The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections.
Asset minification status: 1 out of 4 CSS files and 7 out of 11 JavaScript files are minified. Minifying the remaining 7 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality.
The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors.
From an environmental perspective, each page view of amerch.com produces approximately 0.03g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 65 KB is the primary factor in this calculation.
Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for amerch.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.
Core Web Vitals data not available
Requires CrUX API key configuration
Carbon Footprint
CO₂ per page view0.03g
RatingA
Page Weight & Optimization
HTML Size65 KB
CompressionGzip
Compression Savings~60.0%
CDNYes ✓
Total Requests93
3rd Party Domains14
CSS Minified1/4
JS Minified7/11
amerch.com DNS Records, Email Authentication & Domain Registration
🤖 AI Summary
amerch.com resolves to the IPv4 address 141.193.213.11, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured.
The domain name system is managed by 2 name servers: grace.ns.cloudflare.com and quincy.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used.
Email for amerch.com is handled by Microsoft 365 with 1 MX records configured: amerch-com.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server.
SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit.
DNSSEC is enabled for amerch.com, providing an additional layer of security by cryptographically signing DNS records. This prevents DNS cache poisoning and man-in-the-middle attacks that could redirect visitors to malicious websites.
Our subdomain enumeration scan discovered 3 active subdomains for amerch.com: portal.amerch.com, smtp.amerch.com, and www.amerch.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.
DNS Records
A
141.193.213.11
141.193.213.10
NS
grace.ns.cloudflare.com
quincy.ns.cloudflare.com
MX
amerch-com.mail.protection.outlook.com
Email & Authentication
MX ProviderMicrosoft 365
Registrar—
Organisation—
Country—
Contact—
Registered—
Expires—
Domain Age—
IPv6 SupportNo
Subdomains (3 found)
portal.amerch.com smtp.amerch.com www.amerch.com
amerch.com Page Content, Images & Accessibility
🤖 AI Summary
The homepage of amerch.com contains 412 words of visible text content. This is a moderate amount of content. The page is structured with 5 H2 headings, 6 H3 headings, 4 H4 headings.
The page includes 16 images. 12 images (75%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 25% of images have proper alt text — we recommend adding descriptive alt attributes to all images.
The link structure consists of 36 internal links pointing to other pages on the same domain and 6 external links pointing to third-party websites. There are 11 external JavaScript files, 4 CSS stylesheets, and 0 iframes on the page.
The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and RSS feed for content syndication.
Notable missing features: Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility.
The website has social media presence across 3 platforms: Facebook (@AMerchRetailServices), Instagram (@anderson_merchandisers), and Linkedin (@anderson-merchandisers). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.
Content Structure
H1—
H2 Tags5
H3 Tags6
H4 Tags4
H5 Tags0
H6 Tags0
Internal Links36
External Links6
Assets & Features
JavaScript Files11
JS Minified7/11
CSS Files4
CSS Minified1/4
Iframes0
Images16
Missing Alt12
SitemapYes ✓
Robots.txtYes ✓
PWANo
AMPNo
RSS FeedYes ✓
Social Media Presence
Facebook: @AMerchRetailServicesInstagram: @anderson_merchandisersLinkedin: @anderson-merchandisers
amerch.com SEO Analysis, Meta Tags & Open Graph
🤖 AI Summary
The title tag for amerch.com is good at 22 characters: "Anderson Merchandisers". The length is acceptable, though it may be slightly truncated in some search result displays.
No meta description is configured for amerch.com. This is a critical SEO oversight — without a meta description, Google will auto-generate a snippet from page content, which may not accurately represent the page or entice users to click. Adding a unique, compelling meta description of 120-155 characters is strongly recommended.
The canonical url is correctly set to https://amerch.com/, preventing duplicate content issues, the page language is declared as en-us, the meta robots directive is set to max-image-preview:large, and a favicon is configured.
No Open Graph tags are configured. When someone shares a link to amerch.com on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing.
Google SERP Preview
Anderson Merchandisers
https://amerch.com
Meta Tags
TitleAnderson Merchandisers...
Title Length22 chars
Meta Desc Length0 chars
H1—
Languageen-US
Canonicalhttps://amerch.com/
Meta Robotsmax-image-preview:large
Meta Keywordsnot set
Schema.org & Social
Schema Types—
OG Type—
OG ImageNot set
Twitter Card—
FaviconSet ✓
amerch.com Related Domains & Cross-References
🤖 AI Summary
Related domain discovery works by finding other websites that share the same IP address, Google Tag Manager container ID, Google Analytics property, or advertising pixel IDs with amerch.com. This data becomes available after batch-crawling the domain database — individual domain lookups cannot populate this section. We extracted the following tracking IDs that can be used for cross-referencing: ga4_id: G-C12M2X9056, hotjar_id: 3703397.
Tracking IDs for Cross-Referencing
ga4_idG-C12M2X9056
hotjar_id3703397
Related Domains
Related domain data requires database (populated after batch crawl)