appliancesonline.com.au Website Overview & Technology Report
🤖 AI Summary
We performed a comprehensive analysis of appliancesonline.com.au on 2026-06-27. The website returned an HTTP 200 status code with a server response time of 24394ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 107 KB.
Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted.
The security headers analysis reveals a score of 85/100 (good). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, and Referrer-Policy. However, the site is missing Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks.
Our technology detection scan identified 3 technologies across 3 categories powering appliancesonline.com.au. The detected stack includes Google Ads, Optimizely, and Google Fonts.
Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, appliancesonline.com.au receives an overall trust score of 77/100, classified as "Likely Safe".
HTTP Response
Status200 OK
Response Time24394ms
ProtocolHTTP/2
Page Size107 KB
CompressionGzip
Compression Savings~60.0%
CDNNo
Server—
Total Requests40
3rd Party Domains10
Redirect1 hop(s)
Detected Technologies (3)
📢 Google Ads
🧪 Optimizely
🔤 Google Fonts
Security Headers
✓
Content-Security-Policy
Set ✓
✓
Strict-Transport-Security (HSTS)
Set ✓
✓
X-Content-Type-Options
Set ✓
✗
Permissions-Policy
Not set
SSL Certificate
IssuerAmazon
Issuer FullcountryName=US, organizationName=Amazon, commonName=Amazon RSA 2048 M01
SubjectcommonName=*.a.appliancesonline.com.au
Type—
TLS VersionTLS 1.2
Cipher SuiteECDHE-RSA-AES128-GCM-SHA256
Algorithm—
Issued—
Expires— (? days)
SANs—
appliancesonline.com.au Trust Score & Safety Analysis
🤖 AI Summary
After conducting a thorough safety and legitimacy analysis, appliancesonline.com.au receives a trust score of 77/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases.
The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification.
Areas of concern include: the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved.
We checked appliancesonline.com.au against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.
Trust Signals
✅ Valid HTTPS
✅ HSTS enabled
✅ SPF configured
✅ DMARC configured (p=reject)
✅ DKIM configured
⚠️ DNSSEC not enabled
Blacklist Checks (8/8 clean)
✓
Google Safe Browsing
clean
✓
Phishtank
clean
✓
Urlhaus
clean
✓
Openphish
clean
✓
Dnsfilter
clean
✓
Spamhaus Dbl
clean
✓
Surbl
clean
✓
Virustotal
clean
appliancesonline.com.au Technology Stack & Detected Technologies
🤖 AI Summary
Our technology detection engine scanned appliancesonline.com.au and identified 3 distinct technologies across 3 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records.
Advertising: Google Ads — handles advertising pixel tracking and conversion measurement for appliancesonline.com.au.
A/B Testing: Optimizely — enables experimentation and conversion optimization for appliancesonline.com.au.
Fonts: Google Fonts — delivers web fonts for typography for appliancesonline.com.au.
Advertising
A/B Testing
Fonts
appliancesonline.com.au Performance, Speed & Core Web Vitals
🤖 AI Summary
appliancesonline.com.au delivers its homepage in 24394ms (server response time), which is considered slow by industry standards. The total page weight is 107 KB, and we detected 40 resource requests loading assets from 10 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain.
The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections.
Asset minification status: 0 out of 2 CSS files and 0 out of 3 JavaScript files are minified. Minifying the remaining 5 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality.
From an environmental perspective, each page view of appliancesonline.com.au produces approximately 0.05g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 107 KB is the primary factor in this calculation.
Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for appliancesonline.com.au. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.
Core Web Vitals data not available
Requires CrUX API key configuration
Carbon Footprint
CO₂ per page view0.05g
RatingA
Page Weight & Optimization
HTML Size107 KB
CompressionGzip
Compression Savings~60.0%
CDNNo
Total Requests40
3rd Party Domains10
CSS Minified0/2
JS Minified0/3
appliancesonline.com.au DNS Records, Email Authentication & Domain Registration
🤖 AI Summary
appliancesonline.com.au resolves to the IPv4 address 13.238.238.102, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured.
The domain name system is managed by 5 name servers: ns0.dnsmadeeasy.com, ns1.dnsmadeeasy.com, ns2.dnsmadeeasy.com, ns3.dnsmadeeasy.com, and ns4.dnsmadeeasy.com. Having 5 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used.
Email for appliancesonline.com.au is handled by Google Workspace with 5 MX records configured: aspmx.l.google.com, alt1.aspmx.l.google.com, and alt2.aspmx.l.google.com and 2 more. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server.
SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit.
DNSSEC is not enabled for appliancesonline.com.au. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.
Our subdomain enumeration scan discovered 8 active subdomains for appliancesonline.com.au: blog.appliancesonline.com.au, cdn.appliancesonline.com.au, dev.appliancesonline.com.au, docs.appliancesonline.com.au, mail.appliancesonline.com.au, staging.appliancesonline.com.au, support.appliancesonline.com.au, and www.appliancesonline.com.au. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.
DNS Records
A
13.238.238.102
54.253.165.62
NS
ns0.dnsmadeeasy.com
ns1.dnsmadeeasy.com
ns2.dnsmadeeasy.com
ns3.dnsmadeeasy.com
ns4.dnsmadeeasy.com
MX
aspmx.l.google.com
alt1.aspmx.l.google.com
alt2.aspmx.l.google.com
aspmx2.googlemail.com
aspmx3.googlemail.com
Email & Authentication
MX ProviderGoogle Workspace
Registrar—
Organisation—
Country—
Contact—
Registered—
Expires—
Domain Age—
IPv6 SupportNo
Subdomains (8 found)
blog.appliancesonline.com.au cdn.appliancesonline.com.au dev.appliancesonline.com.au docs.appliancesonline.com.au mail.appliancesonline.com.au staging.appliancesonline.com.au support.appliancesonline.com.au www.appliancesonline.com.au
appliancesonline.com.au Page Content, Images & Accessibility
🤖 AI Summary
The homepage of appliancesonline.com.au contains 52 words of visible text content. This is a relatively short page — adding more descriptive content could improve search engine visibility. The page is structured with 0 H2 headings, 0 H3 headings, 0 H4 headings.
The link structure consists of 0 internal links pointing to other pages on the same domain and 0 external links pointing to third-party websites. There are 3 external JavaScript files, 2 CSS stylesheets, and 0 iframes on the page.
Notable missing features: XML Sitemap, robots.txt, and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility.
Content Structure
H1Hi, it looks like you have scripts disabled!
H2 Tags0
H3 Tags0
H4 Tags0
H5 Tags0
H6 Tags0
Internal Links0
External Links0
Assets & Features
JavaScript Files3
JS Minified0/3
CSS Files2
CSS Minified0/2
Iframes0
Images0
Missing Alt0
SitemapNo
Robots.txtNo
PWANo
AMPNo
RSS FeedNo
appliancesonline.com.au SEO Analysis, Meta Tags & Open Graph
🤖 AI Summary
The title tag for appliancesonline.com.au is well-optimized at 49 characters: "Appliances Online | Buy Online with Free Delivery". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation.
The meta description is 152 characters (well-optimized): "We're Australia's largest online appliance retailer with a huge range of fridges, freezers, washers and more. Order now ...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results.
The canonical url is correctly set to https://www.appliancesonline.com.au/, preventing duplicate content issues, the page language is declared as en, and a favicon is configured.
Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Appliances Online..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol.
The meta keywords tag contains 13 terms including Appliances online, whitegoods, fridges, washers, and dryers. Note: Google has officially confirmed that it does not use the meta keywords tag as a ranking signal. However, some other search engines (Bing, Yandex) may still reference it.
Google SERP Preview
Appliances Online | Buy Online with Free Delivery
https://appliancesonline.com.au
We're Australia's largest online appliance retailer with a huge range of fridges, freezers, washers and more. Order now for free delivery to most areas.
Meta Tags
TitleAppliances Online | Buy Online with Free Delivery...
Title Length49 chars
Meta Desc Length152 chars
H1Hi, it looks like you have scripts disabled!
Languageen
Canonicalhttps://www.appliancesonline.com.au/
Meta Robotsnot set
Meta KeywordsAppliances online, whitegoods, fridges, washers, dryers, dis...
Schema.org & Social
Schema Types—
OG Typewebsite
OG ImageSet ✓
Twitter Card—
FaviconSet ✓
Open Graph Preview
appliancesonline.com.au
Appliances Online
We're Australia's largest online appliance retailer with a huge range of fridges, freezers, washers and more. Order now for free delivery to most areas.