aquasana.com

🤖 AI Summary

After conducting a thorough safety and legitimacy analysis, aquasana.com receives a trust score of 74/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, DKIM (DomainKeys Identified Mail) providing cryptographic email verification, and DNSSEC providing authenticated DNS responses. Areas of concern include: no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, and the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked aquasana.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

🤖 AI Summary

Our technology detection engine scanned aquasana.com and identified 8 distinct technologies across 8 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CSS Framework: Bootstrap — provides the styling and responsive layout system for aquasana.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for aquasana.com. Payments: PayPal — processes payment transactions for aquasana.com. A/B Testing: VWO — enables experimentation and conversion optimization for aquasana.com. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for aquasana.com. CDN: Cloudflare — accelerates content delivery by caching assets at edge locations worldwide for aquasana.com. Fonts: Google Fonts — delivers web fonts for typography for aquasana.com. Icon Set: Font Awesome — provides additional functionality for aquasana.com. We also extracted the following tracking identifiers: Google Tag Manager container GTM-N66TQDW. These IDs can be used to identify other websites operated by the same organization.

🤖 AI Summary

aquasana.com delivers its homepage in 30588ms (server response time), which is considered slow by industry standards. The total page weight is 177 KB, and we detected 146 resource requests loading assets from 17 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 5 CSS files and 5 out of 16 JavaScript files are minified. Minifying the remaining 16 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of aquasana.com produces approximately 0.09g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 177 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for aquasana.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

🤖 AI Summary

aquasana.com resolves to the IPv4 address 104.20.31.241 and also supports IPv6 (2606:4700:10::6814:1ff1), demonstrating modern network infrastructure readiness. The domain has 2 A record(s) configured. The domain name system is managed by 2 name servers: graham.ns.cloudflare.com and kinsley.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for aquasana.com is handled by pphosted.com with 2 MX records configured: mxa-00587901.gslb.pphosted.com and mxb-00587901.gslb.pphosted.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is enabled for aquasana.com, providing an additional layer of security by cryptographically signing DNS records. This prevents DNS cache poisoning and man-in-the-middle attacks that could redirect visitors to malicious websites. Our subdomain enumeration scan discovered 7 active subdomains for aquasana.com: cdn.aquasana.com, dev.aquasana.com, mail.aquasana.com, smtp.aquasana.com, staging.aquasana.com, webmail.aquasana.com, and www.aquasana.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

🤖 AI Summary

The homepage of aquasana.com contains 949 words of visible text content. This is a moderate amount of content. The page is structured with 5 H2 headings, 23 H3 headings, 0 H4 headings. The page includes 19 images. 8 images (42%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 58% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 70 internal links pointing to other pages on the same domain and 8 external links pointing to third-party websites. There are 16 external JavaScript files, 5 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: Schema.org structured data (Organization, SearchAction, and WebSite). Notable missing features: XML Sitemap and robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on aquasana.com: Visa, Discover, Apple Pay, Google Pay, and Affirm. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 5 platforms: Facebook (@aquasana), Twitter (@aquasana), Instagram (@aquasana), Linkedin (@aquasana), and Pinterest (@aquasana). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

🤖 AI Summary

The title tag for aquasana.com is good at 61 characters: "Aquasana Water Filters | Whole House Water Filtration Systems". The length is acceptable, though it may be slightly truncated in some search result displays. The meta description is 164 characters (slightly long): "Enjoy clean and great-tasting water straight from your faucet! Aquasana offers drinking water filters, shower filters &a...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.aquasana.com/, preventing duplicate content issues, the page language is declared as en-us, the meta robots directive is set to index,follow, and a favicon is configured. No Open Graph tags are configured. When someone shares a link to aquasana.com on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing. The site implements Schema.org structured data with the following types: Organization, SearchAction, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates. The meta keywords tag contains 1 terms including Aquasana Water Filters. Note: Google has officially confirmed that it does not use the meta keywords tag as a ranking signal. However, some other search engines (Bing, Yandex) may still reference it.

🤖 AI Summary

Related domain discovery works by finding other websites that share the same IP address, Google Tag Manager container ID, Google Analytics property, or advertising pixel IDs with aquasana.com. This data becomes available after batch-crawling the domain database — individual domain lookups cannot populate this section. We extracted the following tracking IDs that can be used for cross-referencing: gtm_id: GTM-N66TQDW.