awo.com.au

🤖 AI Summary

After conducting a thorough safety and legitimacy analysis, awo.com.au receives a trust score of 70/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a quarantine policy, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked awo.com.au against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

🤖 AI Summary

Our technology detection engine scanned awo.com.au and identified 9 distinct technologies across 9 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Ecommerce: BigCommerce — powers the online store and shopping functionality for awo.com.au. CSS Framework: Bootstrap — provides the styling and responsive layout system for awo.com.au. Build Tool: Webpack — bundles and optimizes the JavaScript and CSS assets for awo.com.au. Analytics: Hotjar (version 3236962) — tracks visitor behavior and provides traffic insights for awo.com.au. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for awo.com.au. Advertising: Pinterest Tag — handles advertising pixel tracking and conversion measurement for awo.com.au. Email Marketing: Klaviyo — manages email campaigns and subscriber lists for awo.com.au. Fonts: Google Fonts — delivers web fonts for typography for awo.com.au. Video: YouTube Embed — provides video hosting and playback for awo.com.au. We also extracted the following tracking identifiers: Google Tag Manager container GTM-N7RLRTP and Hotjar Site ID 3236962. These IDs can be used to identify other websites operated by the same organization.

🤖 AI Summary

awo.com.au delivers its homepage in 36208ms (server response time), which is considered slow by industry standards. The total page weight is 405 KB, and we detected 450 resource requests loading assets from 21 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 3 CSS files and 2 out of 18 JavaScript files are minified. Minifying the remaining 19 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of awo.com.au produces approximately 0.2g of CO₂, earning a carbon rating of B. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 405 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for awo.com.au. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

🤖 AI Summary

awo.com.au resolves to the IPv4 address 63.141.128.20, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 2 name servers: brady.ns.cloudflare.com and haley.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for awo.com.au is handled by Microsoft 365 with 1 MX records configured: awo-com-au.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a quarantine policy — a moderate setting, directing unauthorized emails to spam/junk folders. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for awo.com.au. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 3 active subdomains for awo.com.au: ftp.awo.com.au, mail.awo.com.au, and www.awo.com.au. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

🤖 AI Summary

The homepage of awo.com.au contains 1,002 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 7 H2 headings, 26 H3 headings, 0 H4 headings. The page includes 41 images. 1 images (2%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 98% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 270 internal links pointing to other pages on the same domain and 21 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 18 external JavaScript files, 3 CSS stylesheets, and 2 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior) and Schema.org structured data (Corporation, ItemList, ListItem, LocalBusiness, PostalAddress, SearchAction, and WebSite). Notable missing features: XML Sitemap. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on awo.com.au: Afterpay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 2 platforms: Facebook (@AustralianWholesaleOils) and Instagram (@australianwholesaleoils). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

🤖 AI Summary

The title tag for awo.com.au is well-optimized at 51 characters: "Essential Oils for Sale | Australian Wholesale Oils". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 146 characters (well-optimized): "Australian Wholesale Oils is a Premium supplier of Oils including Essential Oils and Raw Material Ingredients. Buy Direc...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.awo.com.au/, preventing duplicate content issues, the page language is declared as en, and a favicon is configured. No Open Graph tags are configured. When someone shares a link to awo.com.au on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing. The site implements Schema.org structured data with the following types: Corporation, ItemList, ListItem, LocalBusiness, PostalAddress, SearchAction, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

🤖 AI Summary

Related domain discovery works by finding other websites that share the same IP address, Google Tag Manager container ID, Google Analytics property, or advertising pixel IDs with awo.com.au. This data becomes available after batch-crawling the domain database — individual domain lookups cannot populate this section. We extracted the following tracking IDs that can be used for cross-referencing: gtm_id: GTM-N7RLRTP, hotjar_id: 3236962.