boohoo.com

🤖 AI Summary

After conducting a thorough safety and legitimacy analysis, boohoo.com receives a trust score of 72/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification. Areas of concern include: no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked boohoo.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

🤖 AI Summary

Our technology detection engine scanned boohoo.com and identified 5 distinct technologies across 5 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Framework: Remix — provides the application framework and routing for boohoo.com. UI Library: React — handles the user interface rendering and component management for boohoo.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for boohoo.com. Email Marketing: Mailchimp — manages email campaigns and subscriber lists for boohoo.com. A/B Testing: AB Tasty — enables experimentation and conversion optimization for boohoo.com. We also extracted the following tracking identifiers: Google Tag Manager container GTM-MB6FDCVF. These IDs can be used to identify other websites operated by the same organization.

🤖 AI Summary

boohoo.com delivers its homepage in 31103ms (server response time), which is considered slow by industry standards. The total page weight is 1934 KB, and we detected 1429 resource requests loading assets from 11 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 9 CSS files and 0 out of 2 JavaScript files are minified. Minifying the remaining 11 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of boohoo.com produces approximately 0.94g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 1934 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for boohoo.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

🤖 AI Summary

boohoo.com resolves to the IPv4 address 13.248.160.137, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured. The domain name system is managed by 4 name servers: ns-1005.awsdns-61.net, ns-1250.awsdns-28.org, ns-1725.awsdns-23.co.uk, and ns-25.awsdns-03.com. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for boohoo.com is handled by Microsoft 365 with 1 MX records configured: boohoo-com.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for boohoo.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 5 active subdomains for boohoo.com: ftp.boohoo.com, mail.boohoo.com, status.boohoo.com, webmail.boohoo.com, and www.boohoo.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

🤖 AI Summary

The homepage of boohoo.com contains 2,983 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 49 H2 headings, 0 H3 headings, 0 H4 headings. The page includes 79 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 1,107 internal links pointing to other pages on the same domain and 16 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 2 external JavaScript files, 9 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior) and Schema.org structured data (Organization, SearchAction, and WebSite). Notable missing features: XML Sitemap. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on boohoo.com: Visa, Mastercard, American Express, Discover, Apple Pay, Google Pay, and Klarna. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 5 platforms: Facebook (@boohoo.com), Instagram (@boohoo), Youtube (@boohoo), Tiktok (@boohoo), and Pinterest (@boohooofficial). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

🤖 AI Summary

The title tag for boohoo.com is well-optimized at 54 characters: "boohoo | Womens and Mens Clothes | Shop Online Fashion". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 155 characters (well-optimized): "Shop boohoo's range of women's and men's clothing for the latest fashion pieces you need to be adding-to-basket, with 10...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.boohoo.com, preventing duplicate content issues, the page language is declared as en, the meta robots directive is set to index,follow, and a favicon is configured. Open Graph meta tags are configured with 3/4 recommended fields: OG title ("boohoo | Womens and Mens Clothes | Shop Online Fashion..."), OG description, OG image (social sharing thumbnail), These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. The site implements Schema.org structured data with the following types: Organization, SearchAction, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

🤖 AI Summary

Related domain discovery works by finding other websites that share the same IP address, Google Tag Manager container ID, Google Analytics property, or advertising pixel IDs with boohoo.com. This data becomes available after batch-crawling the domain database — individual domain lookups cannot populate this section. We extracted the following tracking IDs that can be used for cross-referencing: gtm_id: GTM-MB6FDCVF.