dunelm.com

🤖 AI Summary

After conducting a thorough safety and legitimacy analysis, dunelm.com receives a trust score of 72/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked dunelm.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

🤖 AI Summary

Our technology detection engine scanned dunelm.com and identified 11 distinct technologies across 10 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Framework: Angular — provides the application framework and routing for dunelm.com. UI Library: React — handles the user interface rendering and component management for dunelm.com. CSS Framework: Bootstrap — provides the styling and responsive layout system for dunelm.com. Build Tool: Vite — bundles and optimizes the JavaScript and CSS assets for dunelm.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for dunelm.com. Payments: PayPal and Klarna — processes payment transactions for dunelm.com. CRM: Salesforce — manages customer relationships and sales pipelines for dunelm.com. CDN: Fastly — accelerates content delivery by caching assets at edge locations worldwide for dunelm.com. Hosting: Vercel — provides the server infrastructure for dunelm.com. Fonts: Google Fonts — delivers web fonts for typography for dunelm.com. We also extracted the following tracking identifiers: Google Tag Manager container GTM-KSRKGQG. These IDs can be used to identify other websites operated by the same organization.

🤖 AI Summary

dunelm.com delivers its homepage in 14104ms (server response time), which is considered slow by industry standards. The total page weight is 1138 KB, and we detected 122 resource requests loading assets from 10 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 1 CSS files and 0 out of 6 JavaScript files are minified. Minifying the remaining 7 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of dunelm.com produces approximately 0.56g of CO₂, earning a carbon rating of D. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 1138 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for dunelm.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

🤖 AI Summary

dunelm.com resolves to the IPv4 address 151.101.194.133, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 4 A record(s) configured. The domain name system is managed by 4 name servers: ns-1362.awsdns-42.org, ns-1793.awsdns-32.co.uk, ns-278.awsdns-34.com, and ns-738.awsdns-28.net. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for dunelm.com is handled by mimecast.com with 2 MX records configured: eu-smtp-inbound-1.mimecast.com and eu-smtp-inbound-2.mimecast.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for dunelm.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 2 active subdomains for dunelm.com: status.dunelm.com and www.dunelm.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

🤖 AI Summary

The homepage of dunelm.com contains 441 words of visible text content. This is a moderate amount of content. The page is structured with 14 H2 headings, 5 H3 headings, 0 H4 headings. The page includes 33 images. 1 images (3%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 97% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 92 internal links pointing to other pages on the same domain and 4 external links pointing to third-party websites. There are 6 external JavaScript files, 1 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), Schema.org structured data (Organization, SearchAction, and WebSite), and Progressive Web App (PWA) manifest (enabling app-like installation). Notable missing features: robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on dunelm.com: Visa, Mastercard, Discover, Apple Pay, Google Pay, and Klarna. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 5 platforms: Facebook (@DunelmUK), Twitter (@DunelmUK), Instagram (@dunelmuk), Linkedin (@dunelm-soft-furnishings-ltd), and Pinterest (@dunelmuk). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

🤖 AI Summary

The title tag for dunelm.com is well-optimized at 51 characters: "Dunelm | The UK's Leading Home Furnishings Retailer". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 137 characters (well-optimized): "Welcome to Dunelm, the UK's leading home furnishing retailer. Shop for bedding, curtains, furniture, beds and mattresses...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.dunelm.com/, preventing duplicate content issues, the page language is declared as en, the meta robots directive is set to index, follow, and a favicon is configured. No Open Graph tags are configured. When someone shares a link to dunelm.com on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing. The site implements Schema.org structured data with the following types: Organization, SearchAction, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

🤖 AI Summary

Related domain discovery works by finding other websites that share the same IP address, Google Tag Manager container ID, Google Analytics property, or advertising pixel IDs with dunelm.com. This data becomes available after batch-crawling the domain database — individual domain lookups cannot populate this section. We extracted the following tracking IDs that can be used for cross-referencing: gtm_id: GTM-KSRKGQG.