hofer.at

🤖 AI Summary

After conducting a thorough safety and legitimacy analysis, hofer.at receives a trust score of 79/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, DKIM (DomainKeys Identified Mail) providing cryptographic email verification, and DNSSEC providing authenticated DNS responses. Areas of concern include: no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking) and the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked hofer.at against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

🤖 AI Summary

Our technology detection engine scanned hofer.at and identified 4 distinct technologies across 4 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for hofer.at. CRM: Salesforce — manages customer relationships and sales pipelines for hofer.at. JavaScript Library: jQuery — provides utility functions and DOM manipulation for hofer.at. Icon Set: Font Awesome — provides additional functionality for hofer.at.

🤖 AI Summary

hofer.at delivers its homepage in 28707ms (server response time), which is considered slow by industry standards. The total page weight is 567 KB, and we detected 624 resource requests loading assets from 24 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 3 out of 3 CSS files and 13 out of 14 JavaScript files are minified. Minifying the remaining 1 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of hofer.at produces approximately 0.28g of CO₂, earning a carbon rating of C. This is an average carbon footprint. Optimizing images and reducing unnecessary scripts could further improve this score. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 567 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for hofer.at. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

🤖 AI Summary

hofer.at resolves to the IPv4 address 108.138.26.90, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 4 A record(s) configured. The domain name system is managed by 2 name servers: udns1.cscdns.net and udns2.cscdns.uk. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for hofer.at is handled by trendmicro.eu with 1 MX records configured: asgportal.in.tmes.trendmicro.eu. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is enabled for hofer.at, providing an additional layer of security by cryptographically signing DNS records. This prevents DNS cache poisoning and man-in-the-middle attacks that could redirect visitors to malicious websites. Our subdomain enumeration scan discovered 9 active subdomains for hofer.at: app.hofer.at, blog.hofer.at, community.hofer.at, m.hofer.at, portal.hofer.at, shop.hofer.at, smtp.hofer.at, and staging.hofer.at. Plus 1 additional subdomains. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

🤖 AI Summary

The homepage of hofer.at contains 4,888 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 20 H2 headings, 2 H3 headings, 1 H4 headings, 4 H5, and 0 H6 headings. The page includes 93 images. 9 images (10%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 90% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 400 internal links pointing to other pages on the same domain and 33 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 14 external JavaScript files, 3 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), Schema.org structured data (BreadcrumbList, ContactPoint, ListItem, and Organization), and Progressive Web App (PWA) manifest (enabling app-like installation). Notable missing features: robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on hofer.at: Visa, Mastercard, Apple Pay, and Google Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 5 platforms: Facebook (@HOFER.AT), Instagram (@hoferat), Linkedin (@9646475), Youtube (@UCRaR_0DkOa6_drPNIenBBWg), and Tiktok (@hoferat). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

🤖 AI Summary

The title tag for hofer.at is well-optimized at 60 characters: "Da bin ich mir sicher - Lebensmittel zum HOFER Preis | HOFER". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 146 characters (well-optimized): "HOFER heißt Qualität zum günstigen Preis ✓ Wöchentlich neue Angebote ✓ Großes Produktsortiment in über 530 Filialen ➤ Je...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.hofer.at/de/homepage.html, preventing duplicate content issues, the page language is declared as de, the meta robots directive is set to index,follow, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("HOFER - Da bin ich mir sicher..."), OG description, OG image (social sharing thumbnail), OG type (Website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. The site implements Schema.org structured data with the following types: BreadcrumbList, ContactPoint, ListItem, and Organization. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

🤖 AI Summary

Related domain discovery works by finding other websites that share the same IP address, Google Tag Manager container ID, Google Analytics property, or advertising pixel IDs with hofer.at. This data becomes available after batch-crawling the domain database — individual domain lookups cannot populate this section. No tracking IDs were detected on this page that could be used for cross-domain matching.