118.143.83.54

Insight: The domain 118.143.83.54, alias EaseSales, presents a mixed bag of characteristics, indicating a cautious approach is warranted. With a trust score of 53, it falls short of expectations. This domain's performance, however, is marked by a relatively fast response time of 6249 milliseconds, which could be a mitigating factor.

The trust score of 53 suggests that this domain has some red flags, but not enough to entirely dismiss it. It's essential to exercise caution when dealing with this domain. A security score of 15 is particularly concerning, indicating a high level of vulnerability. This, combined with the presence of only five technologies, raises further suspicions.

The technology landscape of EaseSales is characterized by a mix of reputable services, including Google Analytics 4, Meta Pixel, reCAPTCHA v3, and YouTube Embed. The presence of jQuery is also notable. However, the relatively low number of technologies used (five) and the lack of certain essential security measures (e.g., SPF, DMARC) are cause for concern.

118.143.83.54 delivers its homepage in 6249ms (server response time), which is considered slow by industry standards. The total page weight is 142 KB, and we detected 180 resource requests loading assets from 17 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 2 CSS files and 4 out of 12 JavaScript files are minified. Minifying the remaining 10 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of 118.143.83.54 produces approximately 0.07g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 142 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for 118.143.83.54. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

The infrastructure supporting EaseSales appears to be adequate, with a page size of 142 KB and a manageable number of images (45). However, the absence of essential security measures and the low security score indicate potential weaknesses. The registrar and MX information are also not provided, which adds to the uncertainty surrounding this domain.

The homepage of 118.143.83.54 contains 496 words of visible text content. This is a moderate amount of content. The page is structured with 9 H2 headings, 10 H3 headings, 30 H4 headings, 1 H5, and 16 H6 headings. The page includes 45 images. 38 images (84%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 16% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 101 internal links pointing to other pages on the same domain and 28 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 12 external JavaScript files, 2 CSS stylesheets, and 2 iframes on the page. Notable missing features: XML Sitemap, robots.txt, and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. The website has social media presence across 2 platforms: Facebook (@tr) and Linkedin (@acghk). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The EaseSales domain has a significant word count of 496, which is a positive indicator. However, the absence of essential SEO measures, such as an SPF record, DMARC record, and a secure connection, may hinder its ability to effectively utilize search engine optimization strategies. The title "EaseSales" is straightforward and to the point, but it's unclear how well it will be indexed by search engines.