nike.com

🤖 AI Summary

After conducting a thorough safety and legitimacy analysis, nike.com receives a trust score of 77/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification. Areas of concern include: missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked nike.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

🤖 AI Summary

Our technology detection engine scanned nike.com and identified 9 distinct technologies across 8 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Framework: Next.js (version chunks) — provides the application framework and routing for nike.com. UI Library: React — handles the user interface rendering and component management for nike.com. Build Tool: Webpack — bundles and optimizes the JavaScript and CSS assets for nike.com. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for nike.com. Email Marketing: Mailchimp — manages email campaigns and subscriber lists for nike.com. Monitoring: New Relic — monitors application performance and errors for nike.com. CDN: Cloudflare and Akamai — accelerates content delivery by caching assets at edge locations worldwide for nike.com. Video: YouTube Embed — provides video hosting and playback for nike.com.

🤖 AI Summary

nike.com delivers its homepage in 12011ms (server response time), which is considered slow by industry standards. The total page weight is 749 KB, and we detected 582 resource requests loading assets from 11 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 3 out of 5 CSS files and 7 out of 26 JavaScript files are minified. Minifying the remaining 21 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of nike.com produces approximately 0.37g of CO₂, earning a carbon rating of C. This is an average carbon footprint. Optimizing images and reducing unnecessary scripts could further improve this score. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 749 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for nike.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

🤖 AI Summary

nike.com resolves to the IPv4 address 3.164.68.56, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 4 A record(s) configured. The domain name system is managed by 4 name servers: ns-n1.nike.com, ns-n2.nike.com, ns-n3.nike.com, and ns-n4.nike.com. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for nike.com is handled by pphosted.com with 2 MX records configured: mxa-001b6002.gslb.pphosted.com and mxb-001b6002.gslb.pphosted.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for nike.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 10 active subdomains for nike.com: api.nike.com, community.nike.com, ftp.nike.com, help.nike.com, m.nike.com, partners.nike.com, static.nike.com, and store.nike.com. Plus 2 additional subdomains. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

🤖 AI Summary

The homepage of nike.com contains 1,078 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 8 H2 headings, 19 H3 headings, 90 H4 headings. The page includes 8 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 401 internal links pointing to other pages on the same domain and 39 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 26 external JavaScript files, 5 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: Schema.org structured data (WebPage). Notable missing features: XML Sitemap and robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on nike.com: Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 1 platforms: Github (@newrelic). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

🤖 AI Summary

The title tag for nike.com is good at 25 characters: "Nike. Just Do It. Nike FI". The length is acceptable, though it may be slightly truncated in some search result displays. The meta description is 92 characters (well-optimized): "Inspiring the world's athletes, Nike delivers innovative products, experiences and services.". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.nike.com/fi/, preventing duplicate content issues, the page language is declared as en-fi, the meta robots directive is set to index, follow, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Nike. Just Do It..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: WebPage. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates. The meta keywords tag contains 1 terms including nike. Note: Google has officially confirmed that it does not use the meta keywords tag as a ranking signal. However, some other search engines (Bing, Yandex) may still reference it.

🤖 AI Summary

Related domain discovery works by finding other websites that share the same IP address, Google Tag Manager container ID, Google Analytics property, or advertising pixel IDs with nike.com. This data becomes available after batch-crawling the domain database — individual domain lookups cannot populate this section. No tracking IDs were detected on this page that could be used for cross-domain matching.

🤖 AI Summary

This section shows additional intelligence about nike.com including data breach history (via HaveIBeenPwned), web archive history (Wayback Machine), green/eco-friendly hosting status, and mobile app presence in the iOS App Store.