123ink.se

A glance at 123ink.se reveals a website that exudes reliability, with a trust score of 75 and a verdict of "Likely Safe". This Swedish e-commerce platform for office supplies and toners appears to be a trustworthy destination for customers seeking affordable products.

The trust score of 75 is a testament to the website's commitment to security and legitimacy. With a verdict of "Likely Safe", we can infer that the website has implemented robust security measures to protect its users. The presence of SPF and DMARC protocols further reinforces this notion, indicating that the website is proactive in preventing email spoofing and spam.

A closer examination of the website's technology stack reveals a mix of popular tools, including Google Analytics 4, Google Tag Manager, Sentry, reCAPTCHA v3, and jQuery. The use of these technologies suggests that the website is well-equipped to handle complex tasks and provides a high level of customization. Additionally, the website's response time of 11.288 seconds is relatively fast, indicating that the server is capable of handling a decent volume of traffic.

123ink.se delivers its homepage in 11288ms (server response time), which is considered slow by industry standards. The total page weight is 88 KB, and we detected 228 resource requests loading assets from 6 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 9 CSS files and 7 out of 16 JavaScript files are minified. Minifying the remaining 18 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of 123ink.se produces approximately 0.04g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 88 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for 123ink.se. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

The website's infrastructure appears to be robust, with a server located in Sweden (193.164.144.79) and a registrar that is not explicitly stated. The MX record points to Microsoft 365, suggesting that the website may be utilizing Microsoft's email and calendar services. While the website's infrastructure is not publicly disclosed, it is evident that the website is well-equipped to handle a moderate volume of traffic.

The homepage of 123ink.se contains 911 words of visible text content. This is a moderate amount of content. The page is structured with 2 H2 headings, 0 H3 headings, 0 H4 headings. The page includes 46 images. 10 images (22%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 78% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 134 internal links pointing to other pages on the same domain and 3 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 16 external JavaScript files, 9 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior) and Schema.org structured data (Organization, PostalAddress, WebSite, and contactPoint). Notable missing features: XML Sitemap. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on 123ink.se: Visa and Mastercard. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 5 platforms: Facebook (@123ink.se), Twitter (@123ink_se), Instagram (@123ink.se), Linkedin (@123ink-se), and Youtube (@123inkSeonline). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The website's word count of 911 and 46 images suggest that the website is well-optimized for search engines. The title "Jättebilliga toner, patroner och kontorsmaterial | 123ink.se" is descriptive and accurately reflects the website's content. The website's compression is also enabled, using gzip to compress files, which can improve page load times and SEO. Overall, the website's SEO appears to be well-optimized, making it more likely to attract organic traffic.