151.co.uk

🤖 AI Summary

After conducting a thorough safety and legitimacy analysis, 151.co.uk receives a trust score of 63/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked 151.co.uk against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

🤖 AI Summary

Our technology detection engine scanned 151.co.uk and identified 6 distinct technologies across 5 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CSS Framework: Bootstrap — provides the styling and responsive layout system for 151.co.uk. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for 151.co.uk. Fonts: Google Fonts and Adobe Fonts — delivers web fonts for typography for 151.co.uk. JavaScript Library: jQuery — provides utility functions and DOM manipulation for 151.co.uk. Icon Set: Font Awesome — provides additional functionality for 151.co.uk.

🤖 AI Summary

151.co.uk delivers its homepage in 4455ms (server response time), which is considered slow by industry standards. The total page weight is 135 KB, and we detected 180 resource requests loading assets from 5 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. No compression is currently enabled on 151.co.uk. Enabling Brotli or Gzip compression could reduce page size by 60-80% for text-based assets (HTML, CSS, JavaScript), significantly improving load times and reducing bandwidth costs. This is one of the simplest and most impactful performance optimizations available. Asset minification status: 5 out of 12 CSS files and 11 out of 17 JavaScript files are minified. Minifying the remaining 13 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of 151.co.uk produces approximately 0.07g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 135 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for 151.co.uk. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

🤖 AI Summary

151.co.uk resolves to the IPv4 address 35.234.134.4, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 4 name servers: ns1-01.azure-dns.com, ns2-01.azure-dns.net, ns3-01.azure-dns.org, and ns4-01.azure-dns.info. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for 151.co.uk is handled by Microsoft 365 with 1 MX records configured: 151-co-uk.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for 151.co.uk. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 2 active subdomains for 151.co.uk: mail.151.co.uk and www.151.co.uk. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

🤖 AI Summary

The homepage of 151.co.uk contains 1,456 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 2 H2 headings, 2 H3 headings, 1 H4 headings. The page includes 105 images. 32 images (30%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 70% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 40 internal links pointing to other pages on the same domain and 1 external link pointing to third-party websites. There are 17 external JavaScript files, 12 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: Schema.org structured data (GeoCoordinates, LocalBusiness, OpeningHoursSpecification, Organization, Place, and PostalAddress). Notable missing features: XML Sitemap and robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on 151.co.uk: Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates.

🤖 AI Summary

The title tag for 151.co.uk is well-optimized at 43 characters: "151 Products - Wholesale | 151 Products Ltd". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 153 characters (well-optimized): "151 Products Ltd offers a broad range of household, DIY, air care, pet & garden products with over 25 years experience. ...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The page language is declared as en and a favicon is configured. No Open Graph tags are configured. When someone shares a link to 151.co.uk on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing. The site implements Schema.org structured data with the following types: GeoCoordinates, LocalBusiness, OpeningHoursSpecification, Organization, Place, and PostalAddress. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

🤖 AI Summary

Related domain discovery works by finding other websites that share the same IP address, Google Tag Manager container ID, Google Analytics property, or advertising pixel IDs with 151.co.uk. This data becomes available after batch-crawling the domain database — individual domain lookups cannot populate this section. No tracking IDs were detected on this page that could be used for cross-domain matching.