2pureproducts.co.uk Website Overview & Technology Report
🤖 AI Summary
We performed a comprehensive analysis of 2pureproducts.co.uk on 2026-06-27. The website returned an HTTP 200 status code with a server response time of 5801ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 129 KB, and the site is served behind a CDN (Content Delivery Network).
Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted.
The security headers analysis reveals a score of 70/100 (good). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Referrer-Policy and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks.
Our technology detection scan identified 6 technologies across 6 categories powering 2pureproducts.co.uk. The detected stack includes Shopify, Tawk.to, Shop Pay, reCAPTCHA v3, YouTube Embed, and jQuery. The primary e-commerce platform is Shopify.
Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, 2pureproducts.co.uk receives an overall trust score of 67/100, classified as "Likely Safe".
HTTP Response
Status200 OK
Response Time5801ms
ProtocolHTTP/2
Page Size129 KB
CompressionGzip
Compression Savings~60.0%
CDNYes ✓
Servercloudflare
Total Requests141
3rd Party Domains7
RedirectNone
Detected Technologies (6)
🛒 Shopify
💬 Tawk.to
💳 Shop Pay
🔒 reCAPTCHA v3
🎬 YouTube Embed
📦 jQuery
Security Headers
✓
Content-Security-Policy
Set ✓
✓
Strict-Transport-Security (HSTS)
Set ✓
✓
X-Content-Type-Options
Set ✓
✗
Referrer-Policy
Not set
✗
Permissions-Policy
Not set
SSL Certificate
IssuerLet's Encrypt
Issuer FullcountryName=US, organizationName=Let's Encrypt, commonName=YE1
SubjectcommonName=2pureproducts.co.uk
Type—
TLS VersionTLS 1.3
Cipher SuiteTLS_AES_256_GCM_SHA384
Algorithm—
Issued—
Expires— (? days)
SANs—
2pureproducts.co.uk Trust Score & Safety Analysis
🤖 AI Summary
After conducting a thorough safety and legitimacy analysis, 2pureproducts.co.uk receives a trust score of 67/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases.
The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit and HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks.
Areas of concern include: missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved.
We checked 2pureproducts.co.uk against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.
Trust Signals
✅ Valid HTTPS
✅ HSTS enabled
⚠️ DNSSEC not enabled
✅ Sitemap.xml found
✅ Robots.txt found
⚠️ Missing Referrer-Policy
Blacklist Checks (8/8 clean)
✓
Google Safe Browsing
clean
✓
Phishtank
clean
✓
Urlhaus
clean
✓
Openphish
clean
✓
Dnsfilter
clean
✓
Spamhaus Dbl
clean
✓
Surbl
clean
✓
Virustotal
clean
2pureproducts.co.uk Technology Stack & Detected Technologies
🤖 AI Summary
Our technology detection engine scanned 2pureproducts.co.uk and identified 6 distinct technologies across 6 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records.
Ecommerce: Shopify — powers the online store and shopping functionality for 2pureproducts.co.uk.
Chat: Tawk.to — provides live chat and customer communication for 2pureproducts.co.uk.
Payments: Shop Pay — processes payment transactions for 2pureproducts.co.uk.
Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for 2pureproducts.co.uk.
Video: YouTube Embed — provides video hosting and playback for 2pureproducts.co.uk.
JavaScript Library: jQuery — provides utility functions and DOM manipulation for 2pureproducts.co.uk.
Ecommerce
Chat
Payments
Security
Video
JavaScript Library
2pureproducts.co.uk Performance, Speed & Core Web Vitals
🤖 AI Summary
2pureproducts.co.uk delivers its homepage in 5801ms (server response time), which is considered slow by industry standards. The total page weight is 129 KB, and we detected 141 resource requests loading assets from 7 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain.
The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections.
Asset minification status: 0 out of 53 CSS files and 1 out of 14 JavaScript files are minified. Minifying the remaining 66 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality.
The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors.
From an environmental perspective, each page view of 2pureproducts.co.uk produces approximately 0.06g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 129 KB is the primary factor in this calculation.
Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for 2pureproducts.co.uk. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.
Core Web Vitals data not available
Requires CrUX API key configuration
Carbon Footprint
CO₂ per page view0.06g
RatingA
Page Weight & Optimization
HTML Size129 KB
CompressionGzip
Compression Savings~60.0%
CDNYes ✓
Total Requests141
3rd Party Domains7
CSS Minified0/53
JS Minified1/14
2pureproducts.co.uk DNS Records, Email Authentication & Domain Registration
🤖 AI Summary
2pureproducts.co.uk resolves to the IPv4 address 23.227.38.32, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured.
The domain name system is managed by 2 name servers: ns57.domaincontrol.com and ns58.domaincontrol.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used.
SPF is not configured, meaning any server could potentially send emails pretending to be from this domain. This is a significant email security concern. DMARC is not configured, leaving the domain vulnerable to email spoofing and phishing attacks that impersonate this domain. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic.
DNSSEC is not enabled for 2pureproducts.co.uk. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.
Our subdomain enumeration scan discovered 5 active subdomains for 2pureproducts.co.uk: ftp.2pureproducts.co.uk, mail.2pureproducts.co.uk, smtp.2pureproducts.co.uk, webmail.2pureproducts.co.uk, and www.2pureproducts.co.uk. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.
DNS Records
NS
ns57.domaincontrol.com
ns58.domaincontrol.com
Email & Authentication
MX Provider—
Registrar—
Organisation—
Country—
Contact—
Registered—
Expires—
Domain Age—
IPv6 SupportNo
Subdomains (5 found)
ftp.2pureproducts.co.uk mail.2pureproducts.co.uk smtp.2pureproducts.co.uk webmail.2pureproducts.co.uk www.2pureproducts.co.uk
2pureproducts.co.uk Page Content, Images & Accessibility
🤖 AI Summary
The homepage of 2pureproducts.co.uk contains 358 words of visible text content. This is a moderate amount of content. The page is structured with 12 H2 headings, 9 H3 headings, 0 H4 headings.
The page includes 15 images. 4 images (27%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 73% of images have proper alt text — we recommend adding descriptive alt attributes to all images.
The link structure consists of 41 internal links pointing to other pages on the same domain and 3 external links pointing to third-party websites. There are 14 external JavaScript files, 53 CSS stylesheets, and 2 iframes on the page.
The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (Organization, SearchAction, and WebSite).
We detected the following payment methods accepted on 2pureproducts.co.uk: Visa, Mastercard, American Express, Discover, UnionPay, Diners Club, Apple Pay, and Shop Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates.
Content Structure
H1—
H2 Tags12
H3 Tags9
H4 Tags0
H5 Tags0
H6 Tags0
Internal Links41
External Links3
Assets & Features
JavaScript Files14
JS Minified1/14
CSS Files53
CSS Minified0/53
Iframes2
Images15
Missing Alt4
SitemapYes ✓
Robots.txtYes ✓
PWANo
AMPNo
RSS FeedNo
Schema.org Types
OrganizationSearchActionWebSite
Payment Methods Detected
💳 Visa💳 Mastercard💳 American Express💳 Discover💳 UnionPay💳 Diners Club💳 Apple Pay💳 Shop Pay
2pureproducts.co.uk SEO Analysis, Meta Tags & Open Graph
🤖 AI Summary
The title tag for 2pureproducts.co.uk is well-optimized at 58 characters: "2Pure Products | Stain Removal Products | Odour Eliminator". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation.
The meta description is 154 characters (well-optimized): "2Pure Products offer very effective Stain And Odour Remover products like 2Pure It’s Gone. Keep your house clean with No...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results.
The canonical url is correctly set to https://2pureproducts.co.uk/, preventing duplicate content issues and the page language is declared as en.
Open Graph meta tags are configured with 3/4 recommended fields: OG title ("2Pure Products | Stain Removal Products | Odour Eliminator..."), OG description, OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol.
A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type.
The site implements Schema.org structured data with the following types: Organization, SearchAction, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.
Google SERP Preview
2Pure Products | Stain Removal Products | Odour Eliminator
https://2pureproducts.co.uk
2Pure Products offer very effective Stain And Odour Remover products like 2Pure It’s Gone. Keep your house clean with Non-toxic & Pet Safe Carpet Cleaner.
Meta Tags
Title2Pure Products | Stain Removal Products | Odour Eliminator...
Title Length58 chars
Meta Desc Length154 chars
H1—
Languageen
Canonicalhttps://2pureproducts.co.uk/
Meta Robotsnot set
Meta Keywordsnot set
Schema.org & Social
Schema TypesOrganization, SearchAction, WebSite
OG Typewebsite
OG ImageNot set
Twitter Cardsummary_large_image
FaviconNot set