Get a snapshot of barnesandnoble.com's online performance, security posture, and technology profile.
barnesandnoble.com Website Overview & Technology Report
We performed a comprehensive analysis of barnesandnoble.com on 2026-06-28. The website returned an HTTP 200 status code with a server response time of 34623ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 6639 KB, and the site is served behind a CDN (Content Delivery Network). Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted. The security headers analysis reveals a score of 55/100 (moderate). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), and X-Content-Type-Options. However, the site is missing X-Frame-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 7 technologies across 7 categories powering barnesandnoble.com. The detected stack includes Shopify, Angular, React, Vite, Google Analytics 4, Google Tag Manager, and Shop Pay. The primary e-commerce platform is Shopify. The site uses Angular as its primary framework. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, barnesandnoble.com receives an overall trust score of 72/100, classified as "Likely Safe".
Evaluate trustworthiness based on age, SSL, email authentication, security headers, and blacklist status across 8 threat databases.
barnesandnoble.com Trust Score & Safety Analysis
After conducting a thorough safety and legitimacy analysis, barnesandnoble.com receives a trust score of 72/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification. Areas of concern include: no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked barnesandnoble.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.
Security Headers
Blacklist Checks 8/8 Clean ✓
Discover every technology powering this website — from CMS and frameworks to analytics, payments, and marketing tools.
barnesandnoble.com Technology Stack & Detected Technologies
Our technology detection engine scanned barnesandnoble.com and identified 7 distinct technologies across 7 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Ecommerce: Shopify — powers the online store and shopping functionality for barnesandnoble.com. Framework: Angular — provides the application framework and routing for barnesandnoble.com. UI Library: React — handles the user interface rendering and component management for barnesandnoble.com. Build Tool: Vite — bundles and optimizes the JavaScript and CSS assets for barnesandnoble.com. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for barnesandnoble.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for barnesandnoble.com. Payments: Shop Pay — processes payment transactions for barnesandnoble.com. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-WRITER and Google Tag Manager container GTM-KNHGS6KZ. These IDs can be used to identify other websites operated by the same organization.
Tracking IDs Detected
Response time, compression, CDN usage, Core Web Vitals, and environmental impact metrics for barnesandnoble.com.
barnesandnoble.com Performance & Web Vitals Report
barnesandnoble.com delivers its homepage in 34623ms (server response time), which is considered slow by industry standards. The total page weight is 6639 KB, and we detected 1022 resource requests loading assets from 14 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 8 CSS files and 0 out of 0 JavaScript files are minified. Minifying the remaining 8 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of barnesandnoble.com produces approximately 3.24g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 6639 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for barnesandnoble.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.
Complete DNS record analysis including email authentication (SPF, DMARC, DKIM), registrar details, and subdomain discovery.
barnesandnoble.com DNS Records, Email Authentication & Domain Registration
barnesandnoble.com resolves to the IPv4 address 23.227.38.65, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 6 name servers: a1-225.akam.net, a13-64.akam.net, a18-65.akam.net, a20-66.akam.net, a22-67.akam.net, and a3-64.akam.net. Having 6 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for barnesandnoble.com is handled by pphosted.com with 2 MX records configured: mxa-00189e01.gslb.pphosted.com and mxb-00189e01.gslb.pphosted.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for barnesandnoble.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 8 active subdomains for barnesandnoble.com: api.barnesandnoble.com, ftp.barnesandnoble.com, help.barnesandnoble.com, m.barnesandnoble.com, mail.barnesandnoble.com, portal.barnesandnoble.com, shop.barnesandnoble.com, and www.barnesandnoble.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.
Subdomains 8 found
TXT Records / Service Verifications 8
Content structure, media assets, cookie usage, payment methods, and social media presence for barnesandnoble.com.
barnesandnoble.com Page Content Analysis
The homepage of barnesandnoble.com contains 3,545 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 44 H2 headings, 27 H3 headings, 0 H4 headings. The page includes 280 images. 40 images (14%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 86% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 608 internal links pointing to other pages on the same domain and 21 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 0 external JavaScript files, 8 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages) and robots.txt (controls search engine crawling behavior). Notable missing features: Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on barnesandnoble.com: Visa, Mastercard, American Express, Discover, JCB, and Affirm. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 6 platforms: Facebook (@barnesandnoble), Twitter (@bnbuzz), Instagram (@barnesandnoble), Youtube (@barnesandnoble), Tiktok (@bnbuzz), and Pinterest (@barnesandnoble). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.
Payment Methods
Social Media Presence 6 platforms
Evaluate on-page SEO factors including meta tags, Schema.org markup, content metrics, social presence, and environmental impact.
barnesandnoble.com SEO Analysis, Meta Tags & Content
The title tag for barnesandnoble.com is too long at 76 characters: "Online Bookstore: Books, NOOK ebooks, Music, Movies & Toys | Barnes & Noble®". At 76 characters, the title will likely be truncated in Google search results (recommended: 50-60 characters). Consider shortening it while keeping the most important keywords at the beginning.
The meta description is 167 characters (slightly long): "Barnes & Noble’s online bookstore for books, NOOK ebooks & magazines. Shop music, movies, toys & games, too. Receive fre...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results.
The canonical url is correctly set to https://www.barnesandnoble.com/, preventing duplicate content issues, the page language is declared as en, the meta robots directive is set to all, and a favicon is configured.
Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Online Bookstore: Books, NOOK ebooks, Music, Movies & Toys..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol.
A Twitter Card of type Summary is configured, which controls how links appear when shared on Twitter/X. The "Summary" type displays a large image preview, which typically generates higher engagement rates than the basic card type.