baseformula.com

We performed a comprehensive analysis of baseformula.com on 2026-06-28. The website returned an HTTP 200 status code with a server response time of 7925ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 123 KB. Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted. The security headers analysis reveals a score of 0/100 (poor). No security headers are configured, which is a significant security concern. However, the site is missing Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 6 technologies across 6 categories powering baseformula.com. The detected stack includes Bootstrap, Vite, Google Analytics 4, Meta Pixel, Mailchimp, and Font Awesome. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, baseformula.com receives an overall trust score of 63/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, baseformula.com receives a trust score of 63/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked baseformula.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned baseformula.com and identified 6 distinct technologies across 6 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CSS Framework: Bootstrap — provides the styling and responsive layout system for baseformula.com. Build Tool: Vite — bundles and optimizes the JavaScript and CSS assets for baseformula.com. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for baseformula.com. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for baseformula.com. Email Marketing: Mailchimp — manages email campaigns and subscriber lists for baseformula.com. Icon Set: Font Awesome — provides additional functionality for baseformula.com. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-LGY1CS9YXC and Meta (Facebook) Pixel ID 243397359764461. These IDs can be used to identify other websites operated by the same organization.

baseformula.com delivers its homepage in 7925ms (server response time), which is considered slow by industry standards. The total page weight is 123 KB, and we detected 200 resource requests loading assets from 19 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 0 CSS files and 1 out of 8 JavaScript files are minified. Minifying the remaining 7 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of baseformula.com produces approximately 0.06g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 123 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for baseformula.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

baseformula.com resolves to the IPv4 address 62.182.19.222, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 2 name servers: elsa.ns.cloudflare.com and jack.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for baseformula.com is handled by Microsoft 365 with 1 MX records configured: baseformula-com.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for baseformula.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 4 active subdomains for baseformula.com: cdn.baseformula.com, ftp.baseformula.com, mail.baseformula.com, and www.baseformula.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

The homepage of baseformula.com contains 970 words of visible text content. This is a moderate amount of content. The page is structured with 2 H2 headings, 7 H3 headings, 8 H4 headings, 4 H5, and 0 H6 headings. The page includes 24 images. 6 images (25%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 75% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 145 internal links pointing to other pages on the same domain and 16 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 8 external JavaScript files, 0 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages) and robots.txt (controls search engine crawling behavior). Notable missing features: Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on baseformula.com: Visa and Mastercard. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 4 platforms: Facebook (@tr), Twitter (@baseformula), Instagram (@baseformula), and Pinterest (@baseformula). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for baseformula.com is well-optimized at 56 characters: "Aromatherapy, Essential Oils, Natural Beauty & Skin Care". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 135 characters (well-optimized): "Base Formula supply the finest aromatherapy essential oils & natural skin care beauty products. Visit the website to buy...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.baseformula.com/, preventing duplicate content issues, the page language is declared as en, and a favicon is configured. No Open Graph tags are configured. When someone shares a link to baseformula.com on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing. The meta keywords tag contains 21 terms including base formula, aromatherapy, essential oils, carrier oils, and natural butters. Note: Google has officially confirmed that it does not use the meta keywords tag as a ranking signal. However, some other search engines (Bing, Yandex) may still reference it.