bissell.com

We performed a comprehensive analysis of bissell.com on 2026-06-28. The website returned an HTTP 200 status code with a server response time of 19679ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 535 KB, and the site is served behind a CDN (Content Delivery Network). Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted. The security headers analysis reveals a score of 85/100 (good). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, and Referrer-Policy. However, the site is missing Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 8 technologies across 8 categories powering bissell.com. The detected stack includes React, Google Analytics 4, Google Tag Manager, Meta Pixel, Klaviyo, AB Tasty, Salesforce, and Amazon CloudFront. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, bissell.com receives an overall trust score of 79/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, bissell.com receives a trust score of 79/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, DKIM (DomainKeys Identified Mail) providing cryptographic email verification, and DNSSEC providing authenticated DNS responses. Areas of concern include: the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked bissell.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned bissell.com and identified 8 distinct technologies across 8 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. UI Library: React — handles the user interface rendering and component management for bissell.com. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for bissell.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for bissell.com. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for bissell.com. Email Marketing: Klaviyo — manages email campaigns and subscriber lists for bissell.com. A/B Testing: AB Tasty — enables experimentation and conversion optimization for bissell.com. CRM: Salesforce — manages customer relationships and sales pipelines for bissell.com. CDN: Amazon CloudFront — accelerates content delivery by caching assets at edge locations worldwide for bissell.com. We also extracted the following tracking identifiers: Google Tag Manager container GTM-TVTZ5RG. These IDs can be used to identify other websites operated by the same organization.

bissell.com delivers its homepage in 19679ms (server response time), which is considered slow by industry standards. The total page weight is 535 KB, and we detected 193 resource requests loading assets from 12 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 0 CSS files and 0 out of 38 JavaScript files are minified. Minifying the remaining 38 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of bissell.com produces approximately 0.26g of CO₂, earning a carbon rating of C. This is an average carbon footprint. Optimizing images and reducing unnecessary scripts could further improve this score. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 535 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for bissell.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

bissell.com resolves to the IPv4 address 35.174.32.143, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured. The domain name system is managed by 4 name servers: ns-1171.awsdns-18.org, ns-1634.awsdns-12.co.uk, ns-386.awsdns-48.com, and ns-664.awsdns-19.net. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for bissell.com is handled by Microsoft 365 with 1 MX records configured: bissell-com.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is enabled for bissell.com, providing an additional layer of security by cryptographically signing DNS records. This prevents DNS cache poisoning and man-in-the-middle attacks that could redirect visitors to malicious websites. Our subdomain enumeration scan discovered 5 active subdomains for bissell.com: blog.bissell.com, cdn.bissell.com, shop.bissell.com, support.bissell.com, and www.bissell.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

The homepage of bissell.com contains 333 words of visible text content. This is a moderate amount of content. The page is structured with 4 H2 headings, 5 H3 headings, 0 H4 headings. The page includes 8 images. 6 images (75%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 25% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 75 internal links pointing to other pages on the same domain and 27 external links pointing to third-party websites. There are 38 external JavaScript files, 0 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior), Schema.org structured data (EntryPoint, Organization, SearchAction, and WebSite), and Progressive Web App (PWA) manifest (enabling app-like installation). Notable missing features: XML Sitemap. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on bissell.com: Visa, Mastercard, American Express, Discover, JCB, Klarna, and Affirm. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates.

The title tag for bissell.com is well-optimized at 58 characters: "BISSELL® | Carpet Cleaners, Vacuums, Steam Cleaners & More". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 147 characters (well-optimized): "150 years of cleaning innovation, from carpet cleaners and vacuums to steam mops and more. Purchases help directly suppo...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.bissell.com/, preventing duplicate content issues, the page language is declared as en-us, and a favicon is configured. Open Graph meta tags are configured with 1/4 recommended fields: OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. The site implements Schema.org structured data with the following types: EntryPoint, Organization, SearchAction, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.