🌐

brooklands.co.nz

WooCommerce
✓ HTTPS ✓ HTTP/2 Cloudflare ✓ Gzip 60.0% ⚡ 10732ms WooCommerce
brooklands.co.nz Overview

Get a snapshot of brooklands.co.nz's online performance, security posture, and technology profile.

brooklands.co.nz Website Overview & Technology Report

77
Trust Score
Likely Safe
80
Security
Headers: 5/6
10732ms
Response
Slow
5
Technologies
Detected
🤖 AI Analysis

We performed a comprehensive analysis of brooklands.co.nz on 2026-06-28. The website returned an HTTP 200 status code with a server response time of 10732ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 81 KB, and the site is served behind a CDN (Content Delivery Network). Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted. The security headers analysis reveals a score of 80/100 (good). The following security headers are properly configured: Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy. However, the site is missing Content-Security-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 5 technologies across 5 categories powering brooklands.co.nz. The detected stack includes WordPress, WooCommerce, Google Analytics 4, Cloudflare, and jQuery. The primary e-commerce platform is WooCommerce. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, brooklands.co.nz receives an overall trust score of 77/100, classified as "Likely Safe".

Status Code200 OK
HTTP VersionHTTP/2
Servercloudflare
Page Size81 KB
Total Requests138
3rd Party Domains2
SSL CertificateLet's Encrypt
TLS VersionTLS 1.3
IP Address172.67.173.155
brooklands.co.nz Trust & Safety

Evaluate trustworthiness based on age, SSL, email authentication, security headers, and blacklist status across 8 threat databases.

brooklands.co.nz Trust Score & Safety Analysis

77
Trust Score
80
Security
🤖 Trust Analysis

After conducting a thorough safety and legitimacy analysis, brooklands.co.nz receives a trust score of 77/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked brooklands.co.nz against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

HTTPS + HSTS
+12
SPF + DMARC + DKIM
+8
SSL Certificate
−10
Security Headers
+8

Security Headers

Content-Security-Policy✗ Missing
HSTS✓ Set
X-Frame-Options✓ Set
X-Content-Type-Options✓ Set
Referrer-Policy✓ Set
Permissions-Policy✓ Set

Blacklist Checks 8/8 Clean ✓

Google Safe Browsing
Phishtank
Urlhaus
Openphish
Dnsfilter
Spamhaus Dbl
Surbl
Virustotal

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brooklands.co.nz Technology Stack 5 detected

Discover every technology powering this website — from CMS and frameworks to analytics, payments, and marketing tools.

brooklands.co.nz Technology Stack & Detected Technologies

🤖 Stack Analysis

Our technology detection engine scanned brooklands.co.nz and identified 5 distinct technologies across 5 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CMS: WordPress — manages the content and page structure for brooklands.co.nz. Ecommerce: WooCommerce — powers the online store and shopping functionality for brooklands.co.nz. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for brooklands.co.nz. CDN: Cloudflare — accelerates content delivery by caching assets at edge locations worldwide for brooklands.co.nz. JavaScript Library: jQuery — provides utility functions and DOM manipulation for brooklands.co.nz.

• CMS
WordPress 95%
🛒 Ecommerce
WooCommerce 95%
📊 Analytics
Google Analytics 4 95%
☁️ CDN
Cloudflare 100%
📦 JavaScript Library
jQuery 95%
brooklands.co.nz Performance & Web Vitals

Response time, compression, CDN usage, Core Web Vitals, and environmental impact metrics for brooklands.co.nz.

brooklands.co.nz Performance & Web Vitals Report

🤖 Performance Analysis

brooklands.co.nz delivers its homepage in 10732ms (server response time), which is considered slow by industry standards. The total page weight is 81 KB, and we detected 138 resource requests loading assets from 2 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 5 CSS files and 9 out of 12 JavaScript files are minified. Minifying the remaining 8 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of brooklands.co.nz produces approximately 0.04g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 81 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for brooklands.co.nz. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

Response Time10732ms Slow
Page Size81 KB
CompressionGzip 60.0% savings
CDNCloudflare ✓ Active
Carbon / Page View0.04g · Rating A
brooklands.co.nz DNS & Domain Info

Complete DNS record analysis including email authentication (SPF, DMARC, DKIM), registrar details, and subdomain discovery.

brooklands.co.nz DNS Records, Email Authentication & Domain Registration

🤖 DNS Analysis

brooklands.co.nz resolves to the IPv4 address 172.67.173.155 and also supports IPv6 (2606:4700:3037::6815:603d), demonstrating modern network infrastructure readiness. The domain has 2 A record(s) configured. The domain name system is managed by 2 name servers: deb.ns.cloudflare.com and mitch.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for brooklands.co.nz is handled by Microsoft 365 with 1 MX records configured: brooklands-co-nz.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for brooklands.co.nz. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 1 active subdomains for brooklands.co.nz: www.brooklands.co.nz. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

IP Address172.67.173.155
IPv62606:4700:3037::6815:603d
Nameserversdeb.ns.cloudflare.com
MX ProviderMicrosoft 365 (brooklands-co-nz.mail.protection.outlook.com)
SPF✓ Configured
DMARC✓ reject
DMARC Recordv=DMARC1; p=reject; rua=mailto:b5ad781268844cedb1cc1386e347c886@dmarc-reports.cloudflare.net; fo=1
DKIM✓ Found
DNSSEC✗ Not enabled
IPv6✓ Supported
WHOIS Privacy🔒 Private

Subdomains 1 found

www

TXT Records / Service Verifications 4

Google ✓ Sendgrid ✓ +2 more
brooklands.co.nz Page Analysis

Content structure, media assets, cookie usage, payment methods, and social media presence for brooklands.co.nz.

brooklands.co.nz Page Content Analysis

🤖 Content Analysis

The homepage of brooklands.co.nz contains 535 words of visible text content. This is a moderate amount of content. The page is structured with 6 H2 headings, 1 H3 headings, 0 H4 headings. The page includes 42 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 64 internal links pointing to other pages on the same domain and 1 external link pointing to third-party websites. There are 12 external JavaScript files, 5 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (ContactPoint, Corporation, GeoCoordinates, ImageObject, OpeningHoursSpecification, Person, PostalAddress, SiteNavigationElement, WPFooter, WPHeader, WebPage, WebSite, and WholesaleStore).

Word Count535 words
Images42 total · 100% alt coverage
Internal Links64
External Links1
JS Files12
CSS Files5
brooklands.co.nz SEO & Content Analysis

Evaluate on-page SEO factors including meta tags, Schema.org markup, content metrics, social presence, and environmental impact.

brooklands.co.nz SEO Analysis, Meta Tags & Content

🤖 SEO Analysis

The title tag for brooklands.co.nz is good at 62 characters: "Brooklands Pet Products | Home of New Zealand's Best Pet Range". The length is acceptable, though it may be slightly truncated in some search result displays. The meta description is 155 characters (well-optimized): "Here for pet parents, Brooklands Pet Products supplies the best international and local pet ranges wholesale to New Zeal...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://brooklands.co.nz/, preventing duplicate content issues, the page language is declared as en-nz, the meta robots directive is set to max-image-preview:large, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Brooklands Pet Products | Home of New Zealand's Best Pet Ran..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: ContactPoint, Corporation, GeoCoordinates, ImageObject, OpeningHoursSpecification, Person, PostalAddress, SiteNavigationElement, WPFooter, WPHeader, WebPage, WebSite, and WholesaleStore. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

TitleBrooklands Pet Products | Home of New Zealand's Best Pet Ran
H1Brooklands Pet ProductsTrusted by Retailers. Chosen by Pet Parents.
Word Count535 words
Images42 total
Internal Links64
External Links1
JS Files12
CSS Files5
Heading StructureH2:6 · H3:1
Meta Robotsmax-image-preview:large
X-Powered-ByAcorn 5.0.4 (Laravel 12.16.0)
MinificationJS: 9/12 minified · CSS: 0/5 minified
Sitemap✓ Found
Robots.txt✓ Found
Canonical✓ Set
Languageen-NZ
Schema.orgContactPoint, Corporation, GeoCoordinates, ImageObject, OpeningHoursSpecification, Person, PostalAddress, SiteNavigationElement, WPFooter, WPHeader, WebPage, WebSite, WholesaleStore
Open Graph✓ Complete
Twitter Card✓ summary_large_image
PWANot detected
RSS FeedNot detected
AMPNot detected
Carbon / Visit0.04g · Rating A

Google SERP Preview

Brooklands Pet Products | Home of New Zealand's Best Pet Ran
https://brooklands.co.nz
Here for pet parents, Brooklands Pet Products supplies the best international and local pet ranges wholesale to New Zealand's pet retailers, vets and more.

META TAGS & SCHEMA.ORG

META TAGS

TitleBrooklands Pet Products | Home of New Zealand's Best Pet Ran
Title Length62 chars Too long
Meta Desc Length155 chars Good
H1Brooklands Pet ProductsTrusted by Retailers. Chosen by Pet Parents.
Languageen-NZ
Canonical✓ Set
Meta Robotsmax-image-preview:large

SCHEMA.ORG & SOCIAL

Schema TypesContactPoint, Corporation, GeoCoordinates, ImageObject, OpeningHoursSpecification, Person, PostalAddress, SiteNavigationElement, WPFooter, WPHeader, WebPage, WebSite, WholesaleStore
OG Typewebsite
OG Image✓ Set
Twitter Card✓ summary_large_image
Favicon✓ Found

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