burnsco.co.nz

We performed a comprehensive analysis of burnsco.co.nz on 2026-06-28. The website returned an HTTP 200 status code with a server response time of 15198ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 2074 KB. Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted. The security headers analysis reveals a score of 50/100 (moderate). The following security headers are properly configured: Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Content-Security-Policy, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 14 technologies across 13 categories powering burnsco.co.nz. The detected stack includes Magento, React, Webpack, Google Analytics 4, Hotjar 539768, Google Tag Manager, Meta Pixel, New Relic, reCAPTCHA v3, Cloudflare, Adobe Fonts, Vimeo, jQuery, and Font Awesome. The primary e-commerce platform is Magento. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, burnsco.co.nz receives an overall trust score of 70/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, burnsco.co.nz receives a trust score of 70/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a none policy, and DKIM (DomainKeys Identified Mail) providing cryptographic email verification. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked burnsco.co.nz against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned burnsco.co.nz and identified 14 distinct technologies across 13 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Ecommerce: Magento — powers the online store and shopping functionality for burnsco.co.nz. UI Library: React — handles the user interface rendering and component management for burnsco.co.nz. Build Tool: Webpack — bundles and optimizes the JavaScript and CSS assets for burnsco.co.nz. Analytics: Google Analytics 4 and Hotjar (version 539768) — tracks visitor behavior and provides traffic insights for burnsco.co.nz. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for burnsco.co.nz. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for burnsco.co.nz. Monitoring: New Relic — monitors application performance and errors for burnsco.co.nz. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for burnsco.co.nz. CDN: Cloudflare — accelerates content delivery by caching assets at edge locations worldwide for burnsco.co.nz. Fonts: Adobe Fonts — delivers web fonts for typography for burnsco.co.nz. Video: Vimeo — provides video hosting and playback for burnsco.co.nz. JavaScript Library: jQuery — provides utility functions and DOM manipulation for burnsco.co.nz. Icon Set: Font Awesome — provides additional functionality for burnsco.co.nz. We also extracted the following tracking identifiers: Google Tag Manager container GTM-MGT5RDF, Meta (Facebook) Pixel ID 154944525090352, and Hotjar Site ID 539768. These IDs can be used to identify other websites operated by the same organization.

burnsco.co.nz delivers its homepage in 15198ms (server response time), which is considered slow by industry standards. The total page weight is 2074 KB, and we detected 1513 resource requests loading assets from 6 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 1 out of 2 CSS files and 2 out of 4 JavaScript files are minified. Minifying the remaining 3 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of burnsco.co.nz produces approximately 1.01g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 2074 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for burnsco.co.nz. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

burnsco.co.nz resolves to the IPv4 address 151.101.1.124, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 4 A record(s) configured. The domain name system is managed by 2 name servers: ns.freeparking.co.nz and ns2.freeparking.co.nz. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for burnsco.co.nz is handled by Microsoft 365 with 1 MX records configured: burnsco-co-nz.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for burnsco.co.nz. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 2 active subdomains for burnsco.co.nz: smtp.burnsco.co.nz and www.burnsco.co.nz. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

The homepage of burnsco.co.nz contains 4,869 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 40 H2 headings, 2 H3 headings, 4 H4 headings, 1 H5, and 0 H6 headings. The page includes 105 images. 63 images (60%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 40% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 1,343 internal links pointing to other pages on the same domain and 8 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 4 external JavaScript files, 2 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior). Notable missing features: XML Sitemap and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on burnsco.co.nz: Afterpay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 3 platforms: Facebook (@tr), Instagram (@burnsco_nz), and Github (@newrelic). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for burnsco.co.nz is well-optimized at 49 characters: "Burnsco | Boating, Motorhome, Fishing & more | NZ". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 235 characters (slightly long): "Burnsco is NZ's largest boating, sailing, fishing, motorhome and outdoors gear and accessories retailer. Shop online or ...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The page language is declared as en, the meta robots directive is set to index,follow, and a favicon is configured. No Open Graph tags are configured. When someone shares a link to burnsco.co.nz on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing. The meta keywords tag contains 17 terms including Boat, RV, Motorhome, Fishing, and Outdoors. Note: Google has officially confirmed that it does not use the meta keywords tag as a ranking signal. However, some other search engines (Bing, Yandex) may still reference it.