buy.com

We performed a comprehensive analysis of buy.com on 2026-06-28. The website returned an HTTP 200 status code with a server response time of 11893ms. The page is served over HTTP/1.1 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 1588 KB. Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted. The security headers analysis reveals a score of 50/100 (moderate). The following security headers are properly configured: Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Content-Security-Policy, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 5 technologies across 5 categories powering buy.com. The detected stack includes Next.js chunks, Webpack, Google Tag Manager, Meta Pixel, and reCAPTCHA v3. The site uses Next.js as its primary framework (version chunks). Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, buy.com receives an overall trust score of 65/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, buy.com receives a trust score of 65/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, and SPF (Sender Policy Framework) email authentication preventing email spoofing. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked buy.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned buy.com and identified 5 distinct technologies across 5 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Framework: Next.js (version chunks) — provides the application framework and routing for buy.com. Build Tool: Webpack — bundles and optimizes the JavaScript and CSS assets for buy.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for buy.com. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for buy.com. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for buy.com. We also extracted the following tracking identifiers: Google Tag Manager container GTM-NDCS3F. These IDs can be used to identify other websites operated by the same organization.

buy.com delivers its homepage in 11893ms (server response time), which is considered slow by industry standards. The total page weight is 1588 KB, and we detected 46 resource requests loading assets from 8 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 0 CSS files and 0 out of 8 JavaScript files are minified. Minifying the remaining 8 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of buy.com produces approximately 0.78g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 1588 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for buy.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

buy.com resolves to the IPv4 address 216.238.190.103, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured. The domain name system is managed by 4 name servers: ns-1379.awsdns-44.org, ns-1582.awsdns-05.co.uk, ns-27.awsdns-03.com, and ns-731.awsdns-27.net. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for buy.com is handled by Microsoft 365 with 1 MX records configured: buy-com.mail.eo.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC is not configured, leaving the domain vulnerable to email spoofing and phishing attacks that impersonate this domain. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for buy.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 1 active subdomains for buy.com: www.buy.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

The homepage of buy.com contains 48 words of visible text content. This is a relatively short page — adding more descriptive content could improve search engine visibility. The page is structured with 1 H2 headings, 0 H3 headings, 0 H4 headings. The page includes 1 image. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 2 internal links pointing to other pages on the same domain and 3 external links pointing to third-party websites. There are 8 external JavaScript files, 0 CSS stylesheets, and 0 iframes on the page. Notable missing features: XML Sitemap, robots.txt, and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on buy.com: American Express and Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 7 platforms: Facebook (@Rakuten), Twitter (@Rakuten), Instagram (@rakuten), Linkedin (@rakutenrewards), Youtube (@Rakutenchannel), Tiktok (@rakuten), and Pinterest (@rakuten). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for buy.com is well-optimized at 37 characters: "Rakuten: Shop. Get Cash Back. Repeat.". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 129 characters (well-optimized): "Feel the joy of Cash Back! Start your shopping at Rakuten - Shop as usual - Get Cash Back. Shop at over 3500 stores and ...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.rakuten.com/geogating/sorry, preventing duplicate content issues, the meta robots directive is set to index, follow, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Coupons, Promo Codes & Cash Back | Rakuten..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type app is configured, which controls how links appear when shared on Twitter/X. The "app" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The meta keywords tag contains 8 terms including coupons, cash back, rakuten, promo codes, and online rebates. Note: Google has officially confirmed that it does not use the meta keywords tag as a ranking signal. However, some other search engines (Bing, Yandex) may still reference it.