decathlon.in

A closer look at decathlon.in reveals a strong foundation, with a trust score of 67 and a verdict of "Likely Safe". The domain's response time is swift, with a response_ms of 24338, indicating a smooth user experience. With a page size of 361 KB, the site's load time is optimized for performance.

The trust score of 67 is a testament to decathlon.in's commitment to security and integrity. With a verdict of "Likely Safe", the domain is likely to be a legitimate and trustworthy entity. The presence of Google Trust Services as the SSL issuer and TLS 1.3 encryption further reinforces this notion, indicating a high level of security and encryption.

A breakdown of the domain's technology stack reveals a mix of cutting-edge and established technologies. The use of Svelte, React, and Google Analytics 4 suggests a focus on modern web development and data analysis. The presence of Microsoft Clarity, Amplitude, and Meta Pixel indicates a commitment to user experience and data-driven decision making. The domain's tech count of 8 is impressive, showcasing a diverse and sophisticated technology stack.

decathlon.in delivers its homepage in 24338ms (server response time), which is considered slow by industry standards. The total page weight is 361 KB, and we detected 120 resource requests loading assets from 22 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 2 CSS files and 0 out of 3 JavaScript files are minified. Minifying the remaining 5 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of decathlon.in produces approximately 0.18g of CO₂, earning a carbon rating of B. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 361 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for decathlon.in. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

The domain's infrastructure is robust, with an IP address of 104.18.10.190 and an MX record pointing to Google Workspace. The presence of Amazon CloudFront suggests a scalable and high-performance infrastructure. The domain's registrar is not publicly listed, but the presence of SPF and DMARC records indicates a commitment to email security and anti-spam measures.

The homepage of decathlon.in contains 104 words of visible text content. This is a relatively short page — adding more descriptive content could improve search engine visibility. The page is structured with 0 H2 headings, 0 H3 headings, 0 H4 headings. The page includes 22 images. 8 images (36%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 64% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 41 internal links pointing to other pages on the same domain and 10 external links pointing to third-party websites. There are 3 external JavaScript files, 2 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), Schema.org structured data (ContactPoint, Organization, PostalAddress, SearchAction, and WebSite), and Progressive Web App (PWA) manifest (enabling app-like installation). Notable missing features: robots.txt. Adding these could improve search engine discoverability and rich result eligibility. The website has social media presence across 5 platforms: Facebook (@decathlonindia), Twitter (@Decathlon_ind), Instagram (@decathlonsportsindia), Linkedin (@decathlon-sports-india), and Youtube (@decathlon_india). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

A word count of 104 and 22 images suggest a well-optimized content strategy. The title "Buy Sporting Goods, Sportswear and Equipments | Download App" is descriptive and attention-grabbing, making it an effective SEO tool. The domain's page size of 361 KB is relatively small, indicating a focus on page speed and user experience. Overall, decathlon.in's SEO strategy appears to be well-rounded and effective.