deckers.com

Insight: Deckers.com, the online presence of Deckers, a leading international fashion and lifestyle company, appears to be a trustworthy and secure domain. With a trust score of 70, it's likely safe for users to visit and engage with the website. The domain's verdict is "Likely Safe", indicating a strong foundation for online interactions.

Further examination of the domain's trustworthiness reveals a robust security posture, with a security score of 30. This is partly due to the implementation of security protocols such as SPF and DMARC, which help prevent email spoofing and phishing attacks. Additionally, the website's use of TLS 1.2 ensures secure connections and data encryption.

Technical analysis of the domain reveals a diverse set of technologies in use. The website is powered by Drupal, a popular content management system, and incorporates various libraries and frameworks, including Bootstrap, Google Analytics 4, and jQuery. The presence of these technologies suggests a high level of customization and flexibility in the website's design and functionality.

deckers.com delivers its homepage in 18245ms (server response time), which is considered slow by industry standards. The total page weight is 58 KB, and we detected 147 resource requests loading assets from 4 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 1 out of 77 CSS files and 4 out of 16 JavaScript files are minified. Minifying the remaining 88 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of deckers.com produces approximately 0.03g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 58 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for deckers.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

The domain's infrastructure appears to be well-maintained, with a fast response time of 18.245 milliseconds and a page size of 58 kilobytes. This suggests a efficient and well-optimized website that can handle a decent volume of traffic without significant performance degradation. The domain's IP address, 44.230.234.155, and MX record, pphosted.com, also indicate a reliable email and DNS infrastructure.

The homepage of deckers.com contains 150 words of visible text content. This is a relatively short page — adding more descriptive content could improve search engine visibility. The page is structured with 8 H2 headings, 0 H3 headings, 0 H4 headings, 0 H5, and 4 H6 headings. The page includes 11 images. 5 images (45%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 55% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 26 internal links pointing to other pages on the same domain and 7 external links pointing to third-party websites. There are 16 external JavaScript files, 77 CSS stylesheets, and 0 iframes on the page. Notable missing features: XML Sitemap, robots.txt, and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. The website has social media presence across 1 platforms: Linkedin (@deckers-brands). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

From an SEO perspective, the website appears to be well-optimized, with a total of 150 words on the homepage and 11 images. The title of the page, "Deckers Homepage | Deckers Brands", is descriptive and concisely summarizes the content. With a focus on providing a clear and concise user experience, Deckers.com's SEO strategy appears to be effective in attracting and engaging with its target audience.