dyson.com

We performed a comprehensive analysis of dyson.com on 2026-06-29. The website returned an HTTP 200 status code with a server response time of 147514ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 308 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by Google Trust Services (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA256 signature algorithm. The certificate covers 10 domain(s) (Subject Alternative Names) and expires on 2026-09-12, which is 75 days from now. The security headers analysis reveals a score of 65/100 (moderate). The following security headers are properly configured: Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, and Referrer-Policy. However, the site is missing Content-Security-Policy and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 7 technologies across 6 categories powering dyson.com. The detected stack includes Next.js, Bootstrap, Google Analytics 4, Klarna, Afterpay, New Relic, and jQuery. The site uses Next.js as its primary framework. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, dyson.com receives an overall trust score of 82/100, classified as "Very Likely Safe".

After conducting a thorough safety and legitimacy analysis, dyson.com receives a trust score of 82/100, which places it in the "Very Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by Google Trust Services with 75 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a none policy, DKIM (DomainKeys Identified Mail) providing cryptographic email verification, and a well-established domain registered for over 28.7 years, indicating long-term commitment and legitimacy. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked dyson.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers. The domain is registered through CSC Corporate Domains, Inc. based in CA, with a registration date of 1997-10-29 and expiration date of 2026-10-28.

Our technology detection engine scanned dyson.com and identified 7 distinct technologies across 6 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Framework: Next.js — provides the application framework and routing for dyson.com. CSS Framework: Bootstrap — provides the styling and responsive layout system for dyson.com. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for dyson.com. Payments: Klarna and Afterpay — processes payment transactions for dyson.com. Monitoring: New Relic — monitors application performance and errors for dyson.com. JavaScript Library: jQuery — provides utility functions and DOM manipulation for dyson.com.

dyson.com delivers its homepage in 147514ms (server response time), which is considered slow by industry standards. The total page weight is 308 KB, and we detected 374 resource requests loading assets from 39 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 3 out of 3 CSS files and 15 out of 17 JavaScript files are minified. Minifying the remaining 2 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of dyson.com produces approximately 0.15g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 308 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for dyson.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

dyson.com resolves to the IPv4 address 162.159.142.173, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured. The domain name system is managed by 3 name servers: gold.foundationdns.com, gold.foundationdns.net, and gold.foundationdns.org. Having 3 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for dyson.com is handled by Microsoft 365 with 1 MX records configured: dyson-com.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM (DomainKeys Identified Mail) is configured, adding a cryptographic signature to outgoing emails that receiving servers can verify to confirm the email hasn't been tampered with in transit. DNSSEC is not enabled for dyson.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. The domain is registered through CSC Corporate Domains, Inc. (CA). It was first registered on 1997-10-29 and is set to expire on 2026-10-28, making it 28.7 years old. Our subdomain enumeration scan discovered 22 active subdomains for dyson.com: api.dyson.com, app.dyson.com, apps.dyson.com, blog.dyson.com, cdn.dyson.com, community.dyson.com, dev.dyson.com, and developers.dyson.com. Plus 14 additional subdomains. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

The homepage of dyson.com contains 1,135 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 10 H2 headings, 4 H3 headings, 0 H4 headings. The page includes 28 images. 8 images (29%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 71% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 172 internal links pointing to other pages on the same domain and 10 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 17 external JavaScript files, 3 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: Schema.org structured data (ContactPoint, EntryPoint, Organization, SearchAction, VideoObject, and WebSite). Notable missing features: XML Sitemap and robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on dyson.com: American Express, Afterpay, and Klarna. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates.

The title tag for dyson.com is well-optimized at 47 characters: "Dysonin virallinen verkkosivusto | fi.dyson.com". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 162 characters (slightly long): "Uraauurtavaa teknologiaa. Tutustu valikoimaan ja hanki Dysonin pölynimureita, hiustenhoitotuotteita, ilmanpuhdistimia, t...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.fi.dyson.com/fi, preventing duplicate content issues, the page language is declared as fi-fi, the meta robots directive is set to index,follow, and a favicon is configured. Open Graph meta tags are configured with 2/4 recommended fields: OG title ("Dysonin virallinen verkkosivusto | fi.dyson.com..."), OG description, These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. The site implements Schema.org structured data with the following types: ContactPoint, EntryPoint, Organization, SearchAction, VideoObject, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.