fairtrade.today

We performed a comprehensive analysis of fairtrade.today on 2026-07-06. The website returned an HTTP 200 status code with a server response time of 13185ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 49 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by Let's Encrypt (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA384 signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2026-08-24, which is 49 days from now. The security headers analysis reveals a score of 15/100 (poor). The following security headers are properly configured: Referrer-Policy. However, the site is missing Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, fairtrade.today receives an overall trust score of 60/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, fairtrade.today receives a trust score of 60/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit and a valid SSL certificate issued by Let's Encrypt with 49 days until expiration. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked fairtrade.today against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our automated technology detection scan was unable to identify specific technologies on fairtrade.today. This could indicate that the site uses server-side rendering without client-side technology fingerprints, employs aggressive code obfuscation, or uses custom-built solutions that don't match known technology signatures.

fairtrade.today delivers its homepage in 13185ms (server response time), which is considered slow by industry standards. The total page weight is 49 KB, and we detected 215 resource requests loading assets from 1 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 1 CSS files and 0 out of 1 JavaScript files are minified. Minifying the remaining 2 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of fairtrade.today produces approximately 0.02g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 49 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for fairtrade.today. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

fairtrade.today resolves to the IPv4 address 172.104.154.32 and also supports IPv6 (2a01:7e01::f03c:92ff:fe8a:2ee5), demonstrating modern network infrastructure readiness. The domain has 1 A record(s) configured. The domain name system is managed by 2 name servers: david.ns.cloudflare.com and tina.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for fairtrade.today is handled by yandex.net with 1 MX records configured: mx.yandex.net. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF is not configured, meaning any server could potentially send emails pretending to be from this domain. This is a significant email security concern. DMARC is not configured, leaving the domain vulnerable to email spoofing and phishing attacks that impersonate this domain. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for fairtrade.today. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of fairtrade.today contains 602 words of visible text content. This is a moderate amount of content. The page is structured with 3 H2 headings, 48 H3 headings, 0 H4 headings. The page includes 44 images. 44 images (100%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 0% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 128 internal links pointing to other pages on the same domain and 0 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 1 external JavaScript files, 1 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior) and Progressive Web App (PWA) manifest (enabling app-like installation). Notable missing features: XML Sitemap and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on fairtrade.today: Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates.

The title tag for fairtrade.today is good at 64 characters: "Saving on your favorite brands is made easy with fairtrade.today". The length is acceptable, though it may be slightly truncated in some search result displays. The meta description is 187 characters (slightly long): "Saving money while buying brands is our passion, and we are here to help you get the best deals out there. We give you a...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The page language is declared as en-us and a favicon is configured. No Open Graph tags are configured. When someone shares a link to fairtrade.today on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing.