Get a snapshot of haier.com's online performance, security posture, and technology profile.
haier.com Website Overview & Technology Report
We performed a comprehensive analysis of haier.com on 2026-07-02. The website returned an HTTP 200 status code with a server response time of 29909ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 139 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by DigiCert, Inc. (OV type). The connection is encrypted using TLS 1.2 with the ECDHE-RSA-AES256-GCM-SHA384 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2026-11-20, which is 141 days from now. The security headers analysis reveals a score of 35/100 (below average). The following security headers are properly configured: Content-Security-Policy and X-Frame-Options. However, the site is missing Strict-Transport-Security (HSTS), X-Content-Type-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 1 technologies across 1 categories powering haier.com. The detected stack includes jQuery 3.6.3. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, haier.com receives an overall trust score of 68/100, classified as "Likely Safe".
Evaluate trustworthiness based on age, SSL, email authentication, security headers, and blacklist status across 8 threat databases.
haier.com Trust Score & Safety Analysis
After conducting a thorough safety and legitimacy analysis, haier.com receives a trust score of 68/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, a valid SSL certificate issued by DigiCert, Inc. with 141 days until expiration, and SPF (Sender Policy Framework) email authentication preventing email spoofing. Areas of concern include: missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked haier.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.
Security Headers
Blacklist Checks 8/8 Clean ✓
Rankings & Estimates
Discover every technology powering this website — from CMS and frameworks to analytics, payments, and marketing tools.
haier.com Technology Stack & Detected Technologies
Our technology detection engine scanned haier.com and identified 1 distinct technologies across 1 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. JavaScript Library: jQuery (version 3.6.3) — provides utility functions and DOM manipulation for haier.com.
Response time, compression, CDN usage, Core Web Vitals, and environmental impact metrics for haier.com.
haier.com Performance & Web Vitals Report
haier.com delivers its homepage in 29909ms (server response time), which is considered slow by industry standards. The total page weight is 139 KB, and we detected 250 resource requests loading assets from 4 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 1 out of 8 CSS files and 4 out of 15 JavaScript files are minified. Minifying the remaining 18 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of haier.com produces approximately 0.07g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 139 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for haier.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.
Complete DNS record analysis including email authentication (SPF, DMARC, DKIM), registrar details, and subdomain discovery.
haier.com DNS Records, Email Authentication & Domain Registration
haier.com resolves to the IPv4 address 203.130.41.20, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 2 name servers: vip3.alidns.com and vip4.alidns.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for haier.com is handled by haier.com with 2 MX records configured: mail.haier.com and mail1.haier.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC is not configured, leaving the domain vulnerable to email spoofing and phishing attacks that impersonate this domain. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for haier.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 3 active subdomains for haier.com: m.haier.com, mail.haier.com, and www.haier.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.
Subdomains 3 found
Content structure, media assets, cookie usage, payment methods, and social media presence for haier.com.
haier.com Page Content Analysis
The homepage of haier.com contains 260 words of visible text content. This is a relatively short page — adding more descriptive content could improve search engine visibility. The page is structured with 10 H2 headings, 0 H3 headings, 0 H4 headings. The page includes 67 images. 53 images (79%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 21% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 106 internal links pointing to other pages on the same domain and 3 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 15 external JavaScript files, 8 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior). Notable missing features: XML Sitemap and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility.
Evaluate on-page SEO factors including meta tags, Schema.org markup, content metrics, social presence, and environmental impact.
haier.com SEO Analysis, Meta Tags & Content
The title tag for haier.com is good at 16 characters: "海尔 - 以无界生态共创无限可能". The length is acceptable, though it may be slightly truncated in some search result displays.
The meta description is 116 characters (well-optimized): "海尔集团创立于1984年,是全球领先的美好生活和数字化转型解决方案服务商。我们始终以用户为中心,连续6年作为全球唯一物联网生态品牌蝉联“BrandZ最具价值全球品牌100强”,连续15年稳居“欧睿国际全球大型家电品牌零售量”第一名。". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results.
The canonical url is correctly set to https://www.haier.com/, preventing duplicate content issues and the page language is declared as zh.
No Open Graph tags are configured. When someone shares a link to haier.com on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing.
The meta keywords tag contains 16 terms including 海尔, haier, 生态品牌, 海尔生态品牌, and 海尔官网. Note: Google has officially confirmed that it does not use the meta keywords tag as a ranking signal. However, some other search engines (Bing, Yandex) may still reference it.
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META TAGS & SCHEMA.ORG
META TAGS
SCHEMA.ORG & SOCIAL
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