nrs.com

We performed a comprehensive analysis of nrs.com on 2026-07-01. The website returned an HTTP 200 status code with a server response time of 25917ms. The page is served over HTTP/2 protocol, however no compression (Gzip or Brotli) is enabled, which means the page is transferred at its full uncompressed size. The total page weight is 102 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by DigiCert Inc (OV type). The connection is encrypted using TLS 1.3 with the TLS_AES_128_GCM_SHA256 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2027-01-15, which is 198 days from now. The security headers analysis reveals a score of 70/100 (good). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Referrer-Policy and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 6 technologies across 6 categories powering nrs.com. The detected stack includes Google Analytics 4, Meta Pixel, Amazon CloudFront, Adobe Fonts, jQuery 3.7.1., and Font Awesome. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, nrs.com receives an overall trust score of 82/100, classified as "Very Likely Safe".

After conducting a thorough safety and legitimacy analysis, nrs.com receives a trust score of 82/100, which places it in the "Very Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by DigiCert Inc with 198 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, and a well-established domain registered for over 31.4 years, indicating long-term commitment and legitimacy. Areas of concern include: missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked nrs.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers. The domain is registered through DomainSpot LLC based in US, with a registration date of 1995-02-27 and expiration date of 2027-02-28.

Our technology detection engine scanned nrs.com and identified 6 distinct technologies across 6 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for nrs.com. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for nrs.com. CDN: Amazon CloudFront — accelerates content delivery by caching assets at edge locations worldwide for nrs.com. Fonts: Adobe Fonts — delivers web fonts for typography for nrs.com. JavaScript Library: jQuery (version 3.7.1.) — provides utility functions and DOM manipulation for nrs.com. Icon Set: Font Awesome — provides additional functionality for nrs.com. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-NFT62TYDQ4 and Meta (Facebook) Pixel ID 239047369789437. These IDs can be used to identify other websites operated by the same organization.

nrs.com delivers its homepage in 25917ms (server response time), which is considered slow by industry standards. The total page weight is 102 KB, and we detected 468 resource requests loading assets from 13 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. No compression is currently enabled on nrs.com. Enabling Brotli or Gzip compression could reduce page size by 60-80% for text-based assets (HTML, CSS, JavaScript), significantly improving load times and reducing bandwidth costs. This is one of the simplest and most impactful performance optimizations available. Asset minification status: 10 out of 13 CSS files and 7 out of 13 JavaScript files are minified. Minifying the remaining 9 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of nrs.com produces approximately 0.05g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 102 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for nrs.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

nrs.com resolves to the IPv4 address 45.223.100.61, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured. The domain name system is managed by 4 name servers: ns1-35.azure-dns.com, ns2-35.azure-dns.net, ns3-35.azure-dns.org, and ns4-35.azure-dns.info. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for nrs.com is handled by Microsoft 365 with 1 MX records configured: nrs-com.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for nrs.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. The domain is registered through DomainSpot LLC (US). It was first registered on 1995-02-27 and is set to expire on 2027-02-28, making it 31.4 years old. Our subdomain enumeration scan discovered 2 active subdomains for nrs.com: mail.nrs.com and www.nrs.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

The homepage of nrs.com contains 1,406 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 5 H2 headings, 3 H3 headings, 0 H4 headings. The page includes 65 images. 27 images (42%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 58% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 318 internal links pointing to other pages on the same domain and 15 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 13 external JavaScript files, 13 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Progressive Web App (PWA) manifest (enabling app-like installation). Notable missing features: Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on nrs.com: Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 2 platforms: Facebook (@nrsweb) and Instagram (@nrsweb). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for nrs.com is well-optimized at 57 characters: "NRS | Kayak Gear, Raft Supplies, SUPs & Boating Equipment". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 152 characters (well-optimized): "Shop raft, kayak and camping gear, SUPs, paddling apparel for men, women & kids and river supplies with the NRS Rock Sol...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.nrs.com/, preventing duplicate content issues, the page language is declared as en, the meta robots directive is set to index, follow, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("NRS | Kayak Gear, Raft Supplies, SUPs & Boating Equipment..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol.