tide.com

We performed a comprehensive analysis of tide.com on 2026-06-30. The website returned an HTTP 200 status code with a server response time of 11493ms. The page is served over HTTP/2 protocol, however no compression (Gzip or Brotli) is enabled, which means the page is transferred at its full uncompressed size. The total page weight is 219 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by Sectigo Limited (OV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 3 domain(s) (Subject Alternative Names) and expires on 2026-12-27, which is 180 days from now. The security headers analysis reveals a score of 70/100 (good). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Referrer-Policy and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 5 technologies across 5 categories powering tide.com. The detected stack includes Next.js chunks, React, Google Analytics 4, Google Tag Manager, and reCAPTCHA v3. The site uses Next.js as its primary framework (version chunks). The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, tide.com receives an overall trust score of 82/100, classified as "Very Likely Safe".

After conducting a thorough safety and legitimacy analysis, tide.com receives a trust score of 82/100, which places it in the "Very Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by Sectigo Limited with 180 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a reject policy — the strongest available setting. Areas of concern include: missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked tide.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned tide.com and identified 5 distinct technologies across 5 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Framework: Next.js (version chunks) — provides the application framework and routing for tide.com. UI Library: React — handles the user interface rendering and component management for tide.com. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for tide.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for tide.com. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for tide.com. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-8BSSX2VEY0 and Google Tag Manager container GTM-KNJTQN5. These IDs can be used to identify other websites operated by the same organization.

tide.com delivers its homepage in 11493ms (server response time), which is considered slow by industry standards. The total page weight is 219 KB, and we detected 132 resource requests loading assets from 29 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. No compression is currently enabled on tide.com. Enabling Brotli or Gzip compression could reduce page size by 60-80% for text-based assets (HTML, CSS, JavaScript), significantly improving load times and reducing bandwidth costs. This is one of the simplest and most impactful performance optimizations available. Asset minification status: 0 out of 4 CSS files and 0 out of 14 JavaScript files are minified. Minifying the remaining 18 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of tide.com produces approximately 0.11g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 219 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for tide.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

tide.com resolves to the IPv4 address 150.171.109.36, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 4 name servers: ns1-05.azure-dns.com, ns2-05.azure-dns.net, ns3-05.azure-dns.org, and ns4-05.azure-dns.info. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for tide.com is handled by pphosted.com with 2 MX records configured: mxa-0019c602.gslb.pphosted.com and mxb-0019c602.gslb.pphosted.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for tide.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of tide.com contains 518 words of visible text content. This is a moderate amount of content. The page is structured with 6 H2 headings, 2 H3 headings, 0 H4 headings. The page includes 25 images. 6 images (24%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 76% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 23 internal links pointing to other pages on the same domain and 22 external links pointing to third-party websites. There are 14 external JavaScript files, 4 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages) and Progressive Web App (PWA) manifest (enabling app-like installation). Notable missing features: robots.txt and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. The website has social media presence across 4 platforms: Facebook (@Tide), Twitter (@tide), Youtube (@UCEPeWPjaF1CWCKXa3xTp7vw), and Pinterest (@tide). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for tide.com is well-optimized at 49 characters: "Laundry Detergent and Fabric Care Products - Tide". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 149 characters (well-optimized): "Visit Tide for the greatest in laundry products. With powders, liquids and pacs on offer; learn about stain removal, fab...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://tide.com/en-us, preventing duplicate content issues, the page language is declared as en, the meta robots directive is set to follow, index, and a favicon is configured. Open Graph meta tags are configured with 3/4 recommended fields: OG title ("Laundry Detergent and Fabric Care Products - Tide..."), OG description, OG image (social sharing thumbnail), These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. The meta keywords tag contains 9 terms including Tide, laundry detergent, he detergent, stain removal, and instant stain remover. Note: Google has officially confirmed that it does not use the meta keywords tag as a ranking signal. However, some other search engines (Bing, Yandex) may still reference it.