ultainc.com

We performed a comprehensive analysis of ultainc.com on 2026-06-30. The website returned an HTTP 200 status code with a server response time of 49501ms. The page is served over HTTP/2 protocol, however no compression (Gzip or Brotli) is enabled, which means the page is transferred at its full uncompressed size. The total page weight is 1421 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by DigiCert Inc (OV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA384 signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2026-09-19, which is 81 days from now. The security headers analysis reveals a score of 30/100 (below average). The following security headers are properly configured: X-Frame-Options and X-Content-Type-Options. However, the site is missing Content-Security-Policy, Strict-Transport-Security (HSTS), Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 3 technologies across 3 categories powering ultainc.com. The detected stack includes React, Vite, and Akamai. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, ultainc.com receives an overall trust score of 75/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, ultainc.com receives a trust score of 75/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, a valid SSL certificate issued by DigiCert Inc with 81 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, and DNSSEC providing authenticated DNS responses. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, missing Referrer-Policy, potentially leaking URL information to third parties, and the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked ultainc.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned ultainc.com and identified 3 distinct technologies across 3 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. UI Library: React — handles the user interface rendering and component management for ultainc.com. Build Tool: Vite — bundles and optimizes the JavaScript and CSS assets for ultainc.com. CDN: Akamai — accelerates content delivery by caching assets at edge locations worldwide for ultainc.com.

ultainc.com delivers its homepage in 49501ms (server response time), which is considered slow by industry standards. The total page weight is 1421 KB, and we detected 1151 resource requests loading assets from 14 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. No compression is currently enabled on ultainc.com. Enabling Brotli or Gzip compression could reduce page size by 60-80% for text-based assets (HTML, CSS, JavaScript), significantly improving load times and reducing bandwidth costs. This is one of the simplest and most impactful performance optimizations available. Asset minification status: 0 out of 100 CSS files and 0 out of 134 JavaScript files are minified. Minifying the remaining 234 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of ultainc.com produces approximately 0.69g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 1421 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for ultainc.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

ultainc.com resolves to the IPv4 address 23.36.162.211, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured. The domain name system is managed by 6 name servers: a1-188.akam.net, a10-65.akam.net, a11-66.akam.net, a26-67.akam.net, a4-64.akam.net, and a5-65.akam.net. Having 6 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is enabled for ultainc.com, providing an additional layer of security by cryptographically signing DNS records. This prevents DNS cache poisoning and man-in-the-middle attacks that could redirect visitors to malicious websites.

The homepage of ultainc.com contains 2,002 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 35 H2 headings, 70 H3 headings, 0 H4 headings. The page includes 101 images. 77 images (76%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 24% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 568 internal links pointing to other pages on the same domain and 12 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 134 external JavaScript files, 100 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior) and Progressive Web App (PWA) manifest (enabling app-like installation). Notable missing features: XML Sitemap and Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on ultainc.com: Discover, JCB, and Apple Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 4 platforms: Facebook (@UltaBeauty), Twitter (@ultabeauty), Instagram (@ultabeauty), and Pinterest (@ultabeauty). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for ultainc.com is too long at 71 characters: "Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products". At 71 characters, the title will likely be truncated in Google search results (recommended: 50-60 characters). Consider shortening it while keeping the most important keywords at the beginning. The meta description is 119 characters (well-optimized): "Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.ulta.com/, preventing duplicate content issues, the page language is declared as en-us, and the meta robots directive is set to index, follow, max-image-preview:large,. Open Graph meta tags are configured with 2/4 recommended fields: OG title ("Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beau..."), OG description, These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol.