viking-direct.co.uk

We performed a comprehensive analysis of viking-direct.co.uk on 2026-06-30. The website returned an HTTP 200 status code with a server response time of 27843ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 782 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by DigiCert Inc (OV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA384 signature algorithm. The certificate covers 20 domain(s) (Subject Alternative Names) and expires on 2026-09-30, which is 92 days from now. The security headers analysis reveals a score of 50/100 (moderate). The following security headers are properly configured: Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Content-Security-Policy, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 3 technologies across 3 categories powering viking-direct.co.uk. The detected stack includes Google Tag Manager, AB Tasty, and jQuery 3.6.1.. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, viking-direct.co.uk receives an overall trust score of 75/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, viking-direct.co.uk receives a trust score of 75/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by DigiCert Inc with 92 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a quarantine policy. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked viking-direct.co.uk against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned viking-direct.co.uk and identified 3 distinct technologies across 3 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for viking-direct.co.uk. A/B Testing: AB Tasty — enables experimentation and conversion optimization for viking-direct.co.uk. JavaScript Library: jQuery (version 3.6.1.) — provides utility functions and DOM manipulation for viking-direct.co.uk. We also extracted the following tracking identifiers: Google Tag Manager container GTM-KXZDG3V. These IDs can be used to identify other websites operated by the same organization.

viking-direct.co.uk delivers its homepage in 27843ms (server response time), which is considered slow by industry standards. The total page weight is 782 KB, and we detected 1017 resource requests loading assets from 21 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 1 out of 3 CSS files and 9 out of 18 JavaScript files are minified. Minifying the remaining 11 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of viking-direct.co.uk produces approximately 0.38g of CO₂, earning a carbon rating of C. This is an average carbon footprint. Optimizing images and reducing unnecessary scripts could further improve this score. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 782 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for viking-direct.co.uk. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

viking-direct.co.uk resolves to the IPv4 address 95.101.133.25 and also supports IPv6 (2a02:26f0:6d00:f::1748:fe3c), demonstrating modern network infrastructure readiness. The domain has 2 A record(s) configured. The domain name system is managed by 4 name servers: pdns81.ultradns.biz, pdns81.ultradns.com, pdns81.ultradns.net, and pdns81.ultradns.org. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for viking-direct.co.uk is handled by Microsoft 365 with 1 MX records configured: vikingdirect-co-uk01e.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a quarantine policy — a moderate setting, directing unauthorized emails to spam/junk folders. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for viking-direct.co.uk. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of viking-direct.co.uk contains 2,999 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 11 H2 headings, 7 H3 headings, 10 H4 headings, 5 H5, and 0 H6 headings. The page includes 95 images. 39 images (41%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 59% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 900 internal links pointing to other pages on the same domain and 23 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 18 external JavaScript files, 3 CSS stylesheets, and 2 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (WebSite). We detected the following payment methods accepted on viking-direct.co.uk: Visa, Mastercard, American Express, Discover, JCB, and Google Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 4 platforms: Facebook (@vikingdirect.co.uk), Instagram (@viking.uk), Linkedin (@vikinguk), and Github (@zloirock). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for viking-direct.co.uk is well-optimized at 54 characters: "Office Supplies & Stationery Online | Viking Direct UK". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 139 characters (well-optimized): "Shop office supplies & stationery online at Viking UK. Affordable prices, fast delivery, and trusted service for busines...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.viking-direct.co.uk/en/, preventing duplicate content issues, the page language is declared as en, the meta robots directive is set to index,follow, and a favicon is configured. No Open Graph tags are configured. When someone shares a link to viking-direct.co.uk on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing. The site implements Schema.org structured data with the following types: WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.