🌐

vitamingrocer.com.au

Shopify
✓ HTTPS ✓ HTTP/2 ✓ Gzip 60.0% ⚡ 15801ms Shopify
vitamingrocer.com.au Overview

Get a snapshot of vitamingrocer.com.au's online performance, security posture, and technology profile.

vitamingrocer.com.au Website Overview & Technology Report

80
Trust Score
Very Likely Safe
70
Security
Headers: 4/6
15801ms
Response
Slow
7
Technologies
Detected
🤖 AI Analysis

We performed a comprehensive analysis of vitamingrocer.com.au on 2026-06-30. The website returned an HTTP 200 status code with a server response time of 15801ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 84 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by Let's Encrypt (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA384 signature algorithm. The certificate covers 1 domain(s) (Subject Alternative Names) and expires on 2026-08-26, which is 57 days from now. The security headers analysis reveals a score of 70/100 (good). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Referrer-Policy and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 7 technologies across 7 categories powering vitamingrocer.com.au. The detected stack includes Shopify, Google Analytics 4, Klaviyo, Shop Pay, reCAPTCHA v3, Google Fonts, and jQuery. The primary e-commerce platform is Shopify. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, vitamingrocer.com.au receives an overall trust score of 80/100, classified as "Very Likely Safe".

Status Code200 OK
HTTP VersionHTTP/2
Servercloudflare
Page Size84 KB
Total Requests183
3rd Party Domains9
SSL CertificateLet's Encrypt (DV) · 57 days left
TLS VersionTLS 1.3
IP Address172.67.171.204
vitamingrocer.com.au Trust & Safety

Evaluate trustworthiness based on age, SSL, email authentication, security headers, and blacklist status across 8 threat databases.

vitamingrocer.com.au Trust Score & Safety Analysis

80
Trust Score
70
Security
🤖 Trust Analysis

After conducting a thorough safety and legitimacy analysis, vitamingrocer.com.au receives a trust score of 80/100, which places it in the "Very Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by Let's Encrypt with 57 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a none policy. Areas of concern include: missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked vitamingrocer.com.au against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

HTTPS + HSTS
+12
SPF + DMARC
+6
SSL Certificate
+7
Security Headers
+7

Security Headers

Content-Security-Policy✓ Set
HSTS✓ Set
X-Frame-Options✓ Set
X-Content-Type-Options✓ Set
Referrer-Policy✗ Missing
Permissions-Policy✗ Missing

Blacklist Checks 8/8 Clean ✓

Google Safe Browsing
Phishtank
Urlhaus
Openphish
Dnsfilter
Spamhaus Dbl
Surbl
Virustotal

Rankings & Estimates

Tranco Rank#151,815 worldwide

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vitamingrocer.com.au Technology Stack 7 detected

Discover every technology powering this website — from CMS and frameworks to analytics, payments, and marketing tools.

vitamingrocer.com.au Technology Stack & Detected Technologies

🤖 Stack Analysis

Our technology detection engine scanned vitamingrocer.com.au and identified 7 distinct technologies across 7 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Ecommerce: Shopify — powers the online store and shopping functionality for vitamingrocer.com.au. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for vitamingrocer.com.au. Email Marketing: Klaviyo — manages email campaigns and subscriber lists for vitamingrocer.com.au. Payments: Shop Pay — processes payment transactions for vitamingrocer.com.au. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for vitamingrocer.com.au. Fonts: Google Fonts — delivers web fonts for typography for vitamingrocer.com.au. JavaScript Library: jQuery — provides utility functions and DOM manipulation for vitamingrocer.com.au. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-DJQ5MBGWFV. These IDs can be used to identify other websites operated by the same organization.

🛒 Ecommerce
Shopify 95%
📊 Analytics
Google Analytics 4 95%
📧 Email Marketing
Klaviyo 95%
💳 Payments
Shop Pay 95%
🛡️ Security
reCAPTCHA v3 95%
🔤 Fonts
Google Fonts 95%
📦 JavaScript Library
jQuery 95%

Tracking IDs Detected

ga4_idG-DJQ5MBGWFV
vitamingrocer.com.au Performance & Web Vitals

Response time, compression, CDN usage, Core Web Vitals, and environmental impact metrics for vitamingrocer.com.au.

vitamingrocer.com.au Performance & Web Vitals Report

🤖 Performance Analysis

vitamingrocer.com.au delivers its homepage in 15801ms (server response time), which is considered slow by industry standards. The total page weight is 84 KB, and we detected 183 resource requests loading assets from 9 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 8 CSS files and 3 out of 16 JavaScript files are minified. Minifying the remaining 21 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of vitamingrocer.com.au produces approximately 0.04g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 84 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for vitamingrocer.com.au. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

Response Time15801ms Slow
Page Size84 KB
CompressionGzip 60.0% savings
CDNNot detected
Carbon / Page View0.04g · Rating A
vitamingrocer.com.au DNS & Domain Info

Complete DNS record analysis including email authentication (SPF, DMARC, DKIM), registrar details, and subdomain discovery.

vitamingrocer.com.au DNS Records, Email Authentication & Domain Registration

🤖 DNS Analysis

vitamingrocer.com.au resolves to the IPv4 address 172.67.171.204 and also supports IPv6 (2606:4700:3037::ac43:abcc), demonstrating modern network infrastructure readiness. The domain has 2 A record(s) configured. The domain name system is managed by 2 name servers: tegan.ns.cloudflare.com and vern.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for vitamingrocer.com.au is handled by Google Workspace with 5 MX records configured: aspmx.l.google.com, alt1.aspmx.l.google.com, and alt2.aspmx.l.google.com and 2 more. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for vitamingrocer.com.au. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

IP Address172.67.171.204
IPv62606:4700:3037::ac43:abcc
Nameserverstegan.ns.cloudflare.com
MX ProviderGoogle Workspace (aspmx.l.google.com)
SPF✓ Configured
DMARC✓ none
DMARC Recordv=DMARC1; p=none;
DKIM✗ Not found
DNSSEC✗ Not enabled
IPv6✓ Supported
WHOIS Privacy🔒 Private

TXT Records / Service Verifications 4

Google ✓ Klaviyo ✓ +2 more
vitamingrocer.com.au Page Analysis

Content structure, media assets, cookie usage, payment methods, and social media presence for vitamingrocer.com.au.

vitamingrocer.com.au Page Content Analysis

🤖 Content Analysis

The homepage of vitamingrocer.com.au contains 555 words of visible text content. This is a moderate amount of content. The page is structured with 3 H2 headings, 2 H3 headings, 7 H4 headings, 22 H5, and 0 H6 headings. The page includes 28 images. 7 images (25%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 75% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 123 internal links pointing to other pages on the same domain and 3 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 16 external JavaScript files, 8 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages) and robots.txt (controls search engine crawling behavior). Notable missing features: Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. The website has social media presence across 2 platforms: Facebook (@pages) and Twitter (@vitamingrocerau). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

Word Count555 words
Images28 total · 7 missing alt · 75% alt coverage
Internal Links123
External Links3
JS Files16
CSS Files8
Cookies1 detected (loggedConversion=)

Social Media Presence 2 platforms

📘 Facebook 𝕏 Twitter
vitamingrocer.com.au SEO & Content Analysis

Evaluate on-page SEO factors including meta tags, Schema.org markup, content metrics, social presence, and environmental impact.

vitamingrocer.com.au SEO Analysis, Meta Tags & Content

🤖 SEO Analysis

The title tag for vitamingrocer.com.au is too long at 88 characters: "Vitamin Grocer | Shop Thousands of Health and Beauty Products – Vitamin Grocer A...". At 88 characters, the title will likely be truncated in Google search results (recommended: 50-60 characters). Consider shortening it while keeping the most important keywords at the beginning. The meta description is 159 characters (acceptable): "Vitamin Grocer, worldwide retailer of supplements and vitamins, minerals, formulas with nutritional vitamins and supplem...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://vitamingrocer.com.au/, preventing duplicate content issues, the page language is declared as en, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Vitamin Grocer | Shop Thousands of Health and Beauty Product..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary is configured, which controls how links appear when shared on Twitter/X. The "summary" type displays a large image preview, which typically generates higher engagement rates than the basic card type.

TitleVitamin Grocer | Shop Thousands of Health and Beauty Product
H1Welcome to the New Home of Vitamin Grocer Australia
Word Count555 words
Images28 total · 7 missing alt
Internal Links123
External Links3
JS Files16
CSS Files8
Heading StructureH2:3 · H3:2 · H4:7 · H5:22
Cookies1 detected (loggedConversion=)
MinificationJS: 3/16 minified · CSS: 0/8 minified
Sitemap✓ Found
Robots.txt✓ Found
Canonical✓ Set
Languageen
Open Graph✓ Complete
Twitter Card✓ summary
PWANot detected
RSS FeedNot detected
AMPNot detected
Carbon / Visit0.04g · Rating A

Google SERP Preview

Vitamin Grocer | Shop Thousands of Health and Beauty Product
https://vitamingrocer.com.au
Vitamin Grocer, worldwide retailer of supplements and vitamins, minerals, formulas with nutritional vitamins and supplements for bodybuilding, fitness, dieting

META TAGS & SCHEMA.ORG

META TAGS

TitleVitamin Grocer | Shop Thousands of Health and Beauty Product
Title Length88 chars Too long
Meta Desc Length159 chars Good
H1Welcome to the New Home of Vitamin Grocer Australia
Languageen
Canonical✓ Set
Meta Robots

SCHEMA.ORG & SOCIAL

Schema Types
OG Typewebsite
OG Image✓ Set
Twitter Card✓ summary
Favicon✓ Found

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