wp.com

We performed a comprehensive analysis of wp.com on 2026-06-28. The website returned an HTTP 200 status code with a server response time of 36666ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 357 KB. Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted. The security headers analysis reveals a score of 50/100 (moderate). The following security headers are properly configured: Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Content-Security-Policy, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 8 technologies across 6 categories powering wp.com. The detected stack includes WordPress ., WooCommerce, React, Google Analytics 4, Microsoft Clarity, Meta Pixel, LinkedIn Insight Tag, and Lodash. The primary e-commerce platform is WooCommerce. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, wp.com receives an overall trust score of 70/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, wp.com receives a trust score of 70/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a reject policy — the strongest available setting. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked wp.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned wp.com and identified 8 distinct technologies across 6 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CMS: WordPress (version .) — manages the content and page structure for wp.com. Ecommerce: WooCommerce — powers the online store and shopping functionality for wp.com. UI Library: React — handles the user interface rendering and component management for wp.com. Analytics: Google Analytics 4 and Microsoft Clarity — tracks visitor behavior and provides traffic insights for wp.com. Advertising: Meta Pixel and LinkedIn Insight Tag — handles advertising pixel tracking and conversion measurement for wp.com. JavaScript Library: Lodash — provides utility functions and DOM manipulation for wp.com. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-1H4VG5F5JF. These IDs can be used to identify other websites operated by the same organization.

wp.com delivers its homepage in 36666ms (server response time), which is considered slow by industry standards. The total page weight is 357 KB, and we detected 293 resource requests loading assets from 18 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 1 out of 3 CSS files and 5 out of 10 JavaScript files are minified. Minifying the remaining 7 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of wp.com produces approximately 0.17g of CO₂, earning a carbon rating of B. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 357 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for wp.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

wp.com resolves to the IPv4 address 192.0.78.25, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured. The domain name system is managed by 3 name servers: ns1.automattic.com, ns2.automattic.com, and ns3.automattic.com. Having 3 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for wp.com is handled by wordpress.com with 2 MX records configured: mx1.bur.wordpress.com and mx1.dfw.wordpress.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for wp.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 25 active subdomains for wp.com: admin.wp.com, api.wp.com, app.wp.com, apps.wp.com, blog.wp.com, cdn.wp.com, community.wp.com, and dev.wp.com. Plus 17 additional subdomains. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

The homepage of wp.com contains 840 words of visible text content. This is a moderate amount of content. The page is structured with 11 H2 headings, 2 H3 headings, 1 H4 headings. The page includes 28 images. 1 images (4%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 96% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 157 internal links pointing to other pages on the same domain and 28 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 10 external JavaScript files, 3 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: Schema.org structured data (BreadcrumbList, ImageObject, ListItem, Organization, Person, PostalAddress, SearchAction, WebPage, and WebSite) and RSS feed for content syndication. Notable missing features: XML Sitemap and robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on wp.com: American Express and Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 3 platforms: Facebook (@WordPresscom), Twitter (@wordpressdotcom), and Instagram (@wordpressdotcom). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for wp.com is well-optimized at 56 characters: "WordPress.com: Everything You Need to Build Your Website". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 159 characters (acceptable): "Create your WordPress website with built-in hosting, premium themes, and powerful tools. No technical setup required. St...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://wordpress.com/, preventing duplicate content issues, the page language is declared as en, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("WordPress, Your Way..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary is configured, which controls how links appear when shared on Twitter/X. The "summary" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: BreadcrumbList, ImageObject, ListItem, Organization, Person, PostalAddress, SearchAction, WebPage, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.