🌐

zatu.com

Shopify
✓ HTTPS ✓ HTTP/2 ✓ Gzip 60.0% ⚡ 13121ms Shopify
zatu.com Overview

Get a snapshot of zatu.com's online performance, security posture, and technology profile.

zatu.com Website Overview & Technology Report

80
Trust Score
Very Likely Safe
70
Security
Headers: 4/6
13121ms
Response
Slow
9
Technologies
Detected
🤖 AI Analysis

We performed a comprehensive analysis of zatu.com on 2026-06-30. The website returned an HTTP 200 status code with a server response time of 13121ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 2120 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by Let's Encrypt (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA384 signature algorithm. The certificate covers 1 domain(s) (Subject Alternative Names) and expires on 2026-09-08, which is 70 days from now. The security headers analysis reveals a score of 70/100 (good). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Referrer-Policy and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 9 technologies across 7 categories powering zatu.com. The detected stack includes Shopify, Google Analytics 4, Microsoft Clarity, Google Tag Manager, Klaviyo, PayPal, Shop Pay, reCAPTCHA v3, and jQuery. The primary e-commerce platform is Shopify. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, zatu.com receives an overall trust score of 80/100, classified as "Very Likely Safe".

Status Code200 OK
HTTP VersionHTTP/2
Servercloudflare
Page Size2120 KB
Total Requests2019
3rd Party Domains20
SSL CertificateLet's Encrypt (DV) · 70 days left
TLS VersionTLS 1.3
IP Address104.26.9.15
zatu.com Trust & Safety

Evaluate trustworthiness based on age, SSL, email authentication, security headers, and blacklist status across 8 threat databases.

zatu.com Trust Score & Safety Analysis

80
Trust Score
70
Security
🤖 Trust Analysis

After conducting a thorough safety and legitimacy analysis, zatu.com receives a trust score of 80/100, which places it in the "Very Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by Let's Encrypt with 70 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a none policy. Areas of concern include: missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked zatu.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

HTTPS + HSTS
+12
SPF + DMARC
+6
SSL Certificate
+7
Security Headers
+7

Security Headers

Content-Security-Policy✓ Set
HSTS✓ Set
X-Frame-Options✓ Set
X-Content-Type-Options✓ Set
Referrer-Policy✗ Missing
Permissions-Policy✗ Missing

Blacklist Checks 8/8 Clean ✓

Google Safe Browsing
Phishtank
Urlhaus
Openphish
Dnsfilter
Spamhaus Dbl
Surbl
Virustotal

Rankings & Estimates

Tranco Rank#106,218 worldwide

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zatu.com Technology Stack 9 detected

Discover every technology powering this website — from CMS and frameworks to analytics, payments, and marketing tools.

zatu.com Technology Stack & Detected Technologies

🤖 Stack Analysis

Our technology detection engine scanned zatu.com and identified 9 distinct technologies across 7 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Ecommerce: Shopify — powers the online store and shopping functionality for zatu.com. Analytics: Google Analytics 4 and Microsoft Clarity — tracks visitor behavior and provides traffic insights for zatu.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for zatu.com. Email Marketing: Klaviyo — manages email campaigns and subscriber lists for zatu.com. Payments: PayPal and Shop Pay — processes payment transactions for zatu.com. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for zatu.com. JavaScript Library: jQuery — provides utility functions and DOM manipulation for zatu.com. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-GG2J73Y424 and Google Tag Manager container GTM-5GQ7242W. These IDs can be used to identify other websites operated by the same organization.

🛒 Ecommerce
Shopify 95%
📊 Analytics
Google Analytics 4 95%
Microsoft Clarity 95%
📊 Tag Manager
Google Tag Manager 95%
📧 Email Marketing
Klaviyo 95%
💳 Payments
PayPal 95%
Shop Pay 95%
🛡️ Security
reCAPTCHA v3 95%
📦 JavaScript Library
jQuery 95%

Tracking IDs Detected

ga4_idG-GG2J73Y424
gtm_idGTM-5GQ7242W
zatu.com Performance & Web Vitals

Response time, compression, CDN usage, Core Web Vitals, and environmental impact metrics for zatu.com.

zatu.com Performance & Web Vitals Report

🤖 Performance Analysis

zatu.com delivers its homepage in 13121ms (server response time), which is considered slow by industry standards. The total page weight is 2120 KB, and we detected 2019 resource requests loading assets from 20 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 1 out of 102 CSS files and 2 out of 34 JavaScript files are minified. Minifying the remaining 133 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of zatu.com produces approximately 1.04g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 2120 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for zatu.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

Response Time13121ms Slow
Page Size2120 KB
CompressionGzip 60.0% savings
CDNNot detected
Carbon / Page View1.04g · Rating F
zatu.com DNS & Domain Info

Complete DNS record analysis including email authentication (SPF, DMARC, DKIM), registrar details, and subdomain discovery.

zatu.com DNS Records, Email Authentication & Domain Registration

🤖 DNS Analysis

zatu.com resolves to the IPv4 address 104.26.9.15 and also supports IPv6 (2606:4700:20::ac43:4583), demonstrating modern network infrastructure readiness. The domain has 3 A record(s) configured. The domain name system is managed by 2 name servers: earl.ns.cloudflare.com and stephane.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for zatu.com is handled by Microsoft 365 with 1 MX records configured: zatu-com.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for zatu.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

IP Address104.26.9.15
IPv62606:4700:20::ac43:4583
Nameserversearl.ns.cloudflare.com
MX ProviderMicrosoft 365 (zatu-com.mail.protection.outlook.com)
SPF✓ Configured
DMARC✓ none
DMARC Recordv=DMARC1; p=none; rua=mailto:support@netmatters.com; ruf=mailto:support@netmatters.com; sp=none; ri=86400
DKIM✗ Not found
DNSSEC✗ Not enabled
IPv6✓ Supported
WHOIS Privacy🔒 Private

TXT Records / Service Verifications 4

Google ✓ Klaviyo ✓ Amazon ✓ +1 more
zatu.com Page Analysis

Content structure, media assets, cookie usage, payment methods, and social media presence for zatu.com.

zatu.com Page Content Analysis

🤖 Content Analysis

The homepage of zatu.com contains 5,415 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 11 H2 headings, 191 H3 headings, 0 H4 headings. The page includes 218 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 1,621 internal links pointing to other pages on the same domain and 25 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 34 external JavaScript files, 102 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, SearchAction, WebPage, and WebSite). We detected the following payment methods accepted on zatu.com: Visa, Mastercard, Discover, Diners Club, Apple Pay, Google Pay, and Shop Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 4 platforms: Facebook (@ZatuGames), Instagram (@zatugames), Youtube (@UCqBz9Gc2a-X5zLJTya8YkJg), and Tiktok (@zatugames). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

Word Count5,415 words
Images218 total · 100% alt coverage
Internal Links1621
External Links25
JS Files34
CSS Files102
Iframes1
Cookies1 detected (loggedConversion=)

Payment Methods

💳 Visa 💳 Mastercard 💳 Discover 💳 Diners Club 💳 Apple Pay 💳 Google Pay 💳 Shop Pay

Social Media Presence 4 platforms

📘 Facebook 📸 Instagram ▶️ Youtube 🎵 Tiktok
zatu.com SEO & Content Analysis

Evaluate on-page SEO factors including meta tags, Schema.org markup, content metrics, social presence, and environmental impact.

zatu.com SEO Analysis, Meta Tags & Content

🤖 SEO Analysis

The title tag for zatu.com is well-optimized at 59 characters: "Board Games | TCG | Warhammer | Pokémon | LEGO | Zatu Games". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 155 characters (well-optimized): "Great Deals on Board Games, TCG, LEGO, Comics, Rare Pokémon Cards, Warhammer & More at Zatu Games, the UK's Biggest Inde...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://zatu.com/, preventing duplicate content issues, the page language is declared as en, the meta robots directive is set to index, follow, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Board Games | TCG | Warhammer | Pokémon | LEGO | Zatu Games..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, SearchAction, WebPage, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

TitleBoard Games | TCG | Warhammer | Pokémon | LEGO | Zatu Games
H1Board Games, TCGs & Tabletop Games at Zatu Games
Word Count5,415 words
Images218 total
Internal Links1621
External Links25
JS Files34
CSS Files102
Heading StructureH2:11 · H3:191
Iframes1
Cookies1 detected (loggedConversion=)
Meta Robotsindex, follow
MinificationJS: 2/34 minified · CSS: 1/102 minified
Sitemap✓ Found
Robots.txt✓ Found
Canonical✓ Set
Languageen
Schema.orgBreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, SearchAction, WebPage, WebSite
Open Graph✓ Complete
Twitter Card✓ summary_large_image
PWANot detected
RSS FeedNot detected
AMPNot detected
Carbon / Visit1.04g · Rating F

Google SERP Preview

Board Games | TCG | Warhammer | Pokémon | LEGO | Zatu Games
https://zatu.com
Great Deals on Board Games, TCG, LEGO, Comics, Rare Pokémon Cards, Warhammer & More at Zatu Games, the UK's Biggest Independent Games Retailer. Shop Today.

META TAGS & SCHEMA.ORG

META TAGS

TitleBoard Games | TCG | Warhammer | Pokémon | LEGO | Zatu Games
Title Length59 chars Good
Meta Desc Length155 chars Good
H1Board Games, TCGs & Tabletop Games at Zatu Games
Languageen
Canonical✓ Set
Meta Robotsindex, follow

SCHEMA.ORG & SOCIAL

Schema TypesBreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, SearchAction, WebPage, WebSite
OG Typewebsite
OG Image✓ Set
Twitter Card✓ summary_large_image
Favicon✓ Found

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