battlebrothers.com

Battle Brothers Shaving Co. appears to be a well-established e-commerce platform, with a trust score of 72 and a likely safe verdict. The domain's response time is moderate, taking around 29 seconds, which may impact user experience. The presence of multiple technologies, including Shopify and Google Analytics 4, suggests a robust online presence.

The trust score of 72 indicates a relatively high level of trustworthiness, with the likelihood of being a legitimate business. The use of a reputable SSL issuer, Let's Encrypt, and a secure protocol, TLS 1.3, further supports this conclusion. However, the absence of SPF records and the presence of DMARC records, which can be vulnerable to exploitation, raise some concerns.

The tech count of 9 suggests a comprehensive technology stack. The presence of Shopify, a popular e-commerce platform, indicates a well-structured online store. The inclusion of Google Analytics 4 and Google Tag Manager suggests a strong focus on data analysis and tracking. The use of reCAPTCHA v3 and Amazon CloudFront implies a robust approach to security and content delivery.

battlebrothers.com delivers its homepage in 29289ms (server response time), which is considered slow by industry standards. The total page weight is 367 KB, and we detected 641 resource requests loading assets from 20 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 34 CSS files and 2 out of 22 JavaScript files are minified. Minifying the remaining 54 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of battlebrothers.com produces approximately 0.18g of CO₂, earning a carbon rating of B. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 367 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for battlebrothers.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

The domain's IP address, 23.227.38.65, is likely a cloud-based infrastructure, potentially provided by a third-party service. The use of Google Workspace for email and the absence of a registrar indicate a reliance on cloud-based services. The moderate page size of 367 KB, combined with the response time, suggests that the infrastructure may not be optimized for performance.

The homepage of battlebrothers.com contains 1,298 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 7 H2 headings, 8 H3 headings, 0 H4 headings. The page includes 272 images. 14 images (5%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 95% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 285 internal links pointing to other pages on the same domain and 9 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 22 external JavaScript files, 34 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (Organization, SearchAction, and WebSite). We detected the following payment methods accepted on battlebrothers.com: Visa, Mastercard, American Express, Discover, JCB, Diners Club, Apple Pay, Google Pay, and Shop Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 3 platforms: Facebook (@BattleBrothersShaving), Instagram (@battlebrothersshaving), and Youtube (@BBshaving). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The domain's word count of 1,298 and image count of 272 suggest a comprehensive content strategy. The presence of YouTube Embed and jQuery implies a focus on multimedia content and user experience. However, the lack of SPF records and the presence of DMARC records may impact the domain's ability to effectively communicate with email services, potentially impacting SEO efforts. Overall, Battle Brothers Shaving Co. appears to have a solid foundation for SEO, but may need to address some technical issues to optimize its online presence.