binance.us

The Binance US domain, binance.us, boasts a trust score of 71, indicating a "Likely Safe" website according to our analysis. With a response time of 20,543 milliseconds, the site's loading speed is moderate, but not exceptional. The 200 status code suggests a successful HTTP request, while the HTTPS protocol ensures secure data transmission.

Binance US's trust score of 71 is derived from a combination of factors, including its use of a commercial SSL certificate from Amazon and support for both SPF and DMARC protocols, which help prevent email spoofing. Additionally, the site's implementation of Google Workspace (formerly G Suite) for email hosting and its moderate page size of 419 KB contribute to its trust score.

The Binance US website is built using a mix of technologies, including React, Webpack, Google Analytics 4, FullStory, Google Tag Manager, and Sentry. This diverse tech stack suggests a robust development process, with a focus on both performance and data analysis. The site's use of Webpack, a popular JavaScript build tool, further underscores its commitment to efficient development and deployment.

binance.us delivers its homepage in 20543ms (server response time), which is considered slow by industry standards. The total page weight is 419 KB, and we detected 114 resource requests loading assets from 16 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 0 CSS files and 3 out of 8 JavaScript files are minified. Minifying the remaining 5 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of binance.us produces approximately 0.2g of CO₂, earning a carbon rating of B. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 419 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for binance.us. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

Binance US's infrastructure is managed by Amazon, as evident from the SSL issuer's domain (amazon.com). This indicates a high level of reliability and scalability, given Amazon's reputation for providing robust cloud infrastructure. The site's IP address, 18.165.122.4, is hosted on Amazon's servers, further emphasizing the company's infrastructure choices.

The homepage of binance.us contains 752 words of visible text content. This is a moderate amount of content. The page is structured with 7 H2 headings, 11 H3 headings, 0 H4 headings. The page includes 17 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 49 internal links pointing to other pages on the same domain and 24 external links pointing to third-party websites. There are 8 external JavaScript files, 0 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (ContactPoint, Organization, PostalAddress, SiteNavigationElement, and WebSite). We detected the following payment methods accepted on binance.us: JCB and Apple Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 7 platforms: Facebook (@BinanceUS), Twitter (@BinanceUS), Instagram (@binance_us), Linkedin (@binance-us), Youtube (@BinanceUSA), Tiktok (@binance.us), and Pinterest (@BinanceUS). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

With 752 words on the page, Binance US's content is substantial, but its 17 images may not be sufficient to fully optimize its SEO potential. The site's title, "Buy, Sell, Trade & Stake Cryptocurrency | U.S. Crypto Exchange | Binance.US," is descriptive and accurately reflects the site's purpose. Overall, while there is room for improvement in terms of image optimization, Binance US's content is comprehensive and effectively conveys its message to users.