birkenstock.com

BIRKENSTOCK.com has a trust score of 66, indicating a "Likely Safe" experience for users. With a response time of 9,716 milliseconds, the website is not the fastest, but it's still manageable. The 200 status code suggests that the website is working as intended, and the use of HTTPS encryption ensures a secure connection.

The trust score of 66 is a decent starting point, but it's not outstanding. However, the "Likely Safe" verdict indicates that the website is likely to be trustworthy. The presence of security measures such as SPF and DMARC is a positive sign, but the security score of 50 suggests that there is room for improvement. Overall, while there are some concerns, the website appears to be generally trustworthy.

The use of Google Tag Manager, Optimizely, and Salesforce suggests that the website is leveraging advanced marketing and analytics tools. The presence of reCAPTCHA v3 and Akamai indicates that the website is taking measures to prevent spam and improve performance. The tech count of 5 suggests that the website is using a combination of different tools to achieve its goals.

birkenstock.com delivers its homepage in 9716ms (server response time), which is considered slow by industry standards. The total page weight is 446 KB, and we detected 513 resource requests loading assets from 15 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 3 out of 9 CSS files and 10 out of 15 JavaScript files are minified. Minifying the remaining 11 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of birkenstock.com produces approximately 0.22g of CO₂, earning a carbon rating of B. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 446 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for birkenstock.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

The IP address of 62.116.130.8 suggests that the website is hosted in Europe. The Microsoft 365 MX record indicates that the website is using Microsoft's email services. However, the registrar information is null, which may indicate that the website is not publicly registered or is using a private registrar. Overall, the infrastructure appears to be decent, but there are some gaps in the data.

The homepage of birkenstock.com contains 983 words of visible text content. This is a moderate amount of content. The page is structured with 15 H2 headings, 36 H3 headings, 0 H4 headings, 2 H5, and 0 H6 headings. The page includes 43 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 313 internal links pointing to other pages on the same domain and 17 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 15 external JavaScript files, 9 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: Schema.org structured data (Country, OnlineStore, Organization, and WebSite) and Progressive Web App (PWA) manifest (enabling app-like installation). Notable missing features: XML Sitemap and robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on birkenstock.com: Visa, Mastercard, American Express, Discover, and Apple Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 4 platforms: Facebook (@birkenstock), Twitter (@BIRKENSTOCKUSA), Instagram (@birkenstock), and Pinterest (@birkenstockeurope). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The word count of 983 and image count of 43 suggest that the website is well-optimized for search engines. The presence of a clear and descriptive title, "Sandals, Shoes & Clogs | BIRKENSTOCK Finland," is also a positive sign. However, the page size of 446 KB may be too large, which could negatively impact page load times and search engine rankings. Overall, the website appears to be well-optimized, but there are some areas for improvement.