blackpoolzoo.org.uk

Blackpool Zoo's website, blackpoolzoo.org.uk, presents a strong online presence, with a trust score of 75, indicating a "Likely Safe" browsing experience. The website's response time is moderate at 9.022 seconds, suggesting a need for optimization to enhance user engagement. With a page size of 115KB, the site is relatively lightweight, making it easier to navigate and load quickly.

The domain's trust score of 75 is a testament to its reputable online presence. The likelihood of phishing or malware attacks is low, as the website employs robust security measures, including reCAPTCHA v3 and SSL encryption. The Sectigo Limited certificate and TLS 1.3 protocol further substantiate the site's commitment to online security. With a security score of 70, Blackpool Zoo's website is well-equipped to protect its users from potential threats.

The website's technology stack is diverse, featuring Google Analytics 4, Google Tag Manager, and jQuery. The presence of Google Analytics 4 suggests a focus on data-driven decision making and user behavior analysis. The use of reCAPTCHA v3 indicates a proactive approach to combating spam and automated attacks. With four distinct technologies, Blackpool Zoo's website is well-equipped to handle complex online tasks and provide a seamless user experience.

blackpoolzoo.org.uk delivers its homepage in 9022ms (server response time), which is considered slow by industry standards. The total page weight is 115 KB, and we detected 223 resource requests loading assets from 16 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. No compression is currently enabled on blackpoolzoo.org.uk. Enabling Brotli or Gzip compression could reduce page size by 60-80% for text-based assets (HTML, CSS, JavaScript), significantly improving load times and reducing bandwidth costs. This is one of the simplest and most impactful performance optimizations available. Asset minification status: 26 out of 26 CSS files and 27 out of 34 JavaScript files are minified. Minifying the remaining 7 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of blackpoolzoo.org.uk produces approximately 0.06g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 115 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for blackpoolzoo.org.uk. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

Blackpool Zoo's website is hosted on a single IP address, 151.101.131.10, suggesting a single-server or small-scale infrastructure. The website's MX record points to pphosted.com, indicating a third-party email service. The registrar information is null, implying that the domain is not actively managed or updated. Despite this, the website's performance is generally satisfactory, with a moderate response time and page size.

The homepage of blackpoolzoo.org.uk contains 628 words of visible text content. This is a moderate amount of content. The page is structured with 7 H2 headings, 11 H3 headings, 4 H4 headings. The page includes 24 images. 11 images (46%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 54% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 112 internal links pointing to other pages on the same domain and 16 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 34 external JavaScript files, 26 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (AmusementPark, GeoCoordinates, and PostalAddress). We detected the following payment methods accepted on blackpoolzoo.org.uk: Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 4 platforms: Facebook (@blackpoolzoo), Twitter (@blackpoolzoo), Instagram (@blackpoolzoo), and Tiktok (@blackpoolzooofficial). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The website's word count is substantial, with 628 words, indicating a focus on comprehensive content. The presence of 24 images suggests a visually appealing design. The title "Blackpool Zoo | Animals, Experiences & Family Days Out" is concise and informative, providing users with a clear understanding of the website's purpose. With a focus on content and visual appeal, Blackpool Zoo's website is well-positioned to attract organic search traffic and drive user engagement.