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bsmarson.co.uk

✓ HTTPS ✓ HTTP/2 Amazon CloudFront ✓ Gzip 60.0% ⚡ 16375ms
bsmarson.co.uk Overview

Get a snapshot of bsmarson.co.uk's online performance, security posture, and technology profile.

bsmarson.co.uk Website Overview & Technology Report

67
Trust Score
Likely Safe
65
Security
Headers: 4/6
16375ms
Response
Slow
6
Technologies
Detected
🤖 AI Analysis

We performed a comprehensive analysis of bsmarson.co.uk on 2026-06-28. The website returned an HTTP 200 status code with a server response time of 16375ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 203 KB, and the site is served behind a CDN (Content Delivery Network). Warning: The website does not have a valid SSL certificate. Visitors may see security warnings in their browser, and data transmitted to and from this website is not encrypted. The security headers analysis reveals a score of 65/100 (moderate). The following security headers are properly configured: Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, and Referrer-Policy. However, the site is missing Content-Security-Policy and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 6 technologies across 6 categories powering bsmarson.co.uk. The detected stack includes Webpack, Google Analytics 4, Google Tag Manager, Meta Pixel, Amazon CloudFront, and jQuery. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, bsmarson.co.uk receives an overall trust score of 67/100, classified as "Likely Safe".

Status Code200 OK
HTTP VersionHTTP/2
ServerCloudFront
Page Size203 KB
Total Requests159
3rd Party Domains15
SSL CertificateAmazon
TLS VersionTLS 1.3
IP Address75.2.3.162
bsmarson.co.uk Trust & Safety

Evaluate trustworthiness based on age, SSL, email authentication, security headers, and blacklist status across 8 threat databases.

bsmarson.co.uk Trust Score & Safety Analysis

67
Trust Score
65
Security
🤖 Trust Analysis

After conducting a thorough safety and legitimacy analysis, bsmarson.co.uk receives a trust score of 67/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit and HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked bsmarson.co.uk against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

HTTPS + HSTS
+12
SSL Certificate
−10
Security Headers
−5

Security Headers

Content-Security-Policy✗ Missing
HSTS✓ Set
X-Frame-Options✓ Set
X-Content-Type-Options✓ Set
Referrer-Policy✓ Set
Permissions-Policy✗ Missing

Blacklist Checks 8/8 Clean ✓

Google Safe Browsing
Phishtank
Urlhaus
Openphish
Dnsfilter
Spamhaus Dbl
Surbl
Virustotal

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bsmarson.co.uk Technology Stack 6 detected

Discover every technology powering this website — from CMS and frameworks to analytics, payments, and marketing tools.

bsmarson.co.uk Technology Stack & Detected Technologies

🤖 Stack Analysis

Our technology detection engine scanned bsmarson.co.uk and identified 6 distinct technologies across 6 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Build Tool: Webpack — bundles and optimizes the JavaScript and CSS assets for bsmarson.co.uk. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for bsmarson.co.uk. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for bsmarson.co.uk. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for bsmarson.co.uk. CDN: Amazon CloudFront — accelerates content delivery by caching assets at edge locations worldwide for bsmarson.co.uk. JavaScript Library: jQuery — provides utility functions and DOM manipulation for bsmarson.co.uk. We also extracted the following tracking identifiers: Google Tag Manager container GTM-5BN8L3P and Meta (Facebook) Pixel ID 1292332401504036. These IDs can be used to identify other websites operated by the same organization.

🔨 Build Tool
Webpack 95%
📊 Analytics
Google Analytics 4 95%
📊 Tag Manager
Google Tag Manager 95%
📢 Advertising
Meta Pixel 95%
☁️ CDN
Amazon CloudFront 95%
📦 JavaScript Library
jQuery 95%

Tracking IDs Detected

gtm_idGTM-5BN8L3P
meta_pixel_id1292332401504036
bsmarson.co.uk Performance & Web Vitals

Response time, compression, CDN usage, Core Web Vitals, and environmental impact metrics for bsmarson.co.uk.

bsmarson.co.uk Performance & Web Vitals Report

🤖 Performance Analysis

bsmarson.co.uk delivers its homepage in 16375ms (server response time), which is considered slow by industry standards. The total page weight is 203 KB, and we detected 159 resource requests loading assets from 15 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 2 out of 2 CSS files and 0 out of 3 JavaScript files are minified. Minifying the remaining 3 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of bsmarson.co.uk produces approximately 0.1g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 203 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for bsmarson.co.uk. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

Response Time16375ms Slow
Page Size203 KB
CompressionGzip 60.0% savings
CDNAmazon CloudFront ✓ Active
Carbon / Page View0.1g · Rating A
bsmarson.co.uk DNS & Domain Info

Complete DNS record analysis including email authentication (SPF, DMARC, DKIM), registrar details, and subdomain discovery.

bsmarson.co.uk DNS Records, Email Authentication & Domain Registration

🤖 DNS Analysis

bsmarson.co.uk resolves to the IPv4 address 75.2.3.162, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured. The domain name system is managed by 4 name servers: ns-1265.awsdns-30.org, ns-1825.awsdns-36.co.uk, ns-480.awsdns-60.com, and ns-633.awsdns-15.net. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. SPF is not configured, meaning any server could potentially send emails pretending to be from this domain. This is a significant email security concern. DMARC is not configured, leaving the domain vulnerable to email spoofing and phishing attacks that impersonate this domain. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for bsmarson.co.uk. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. Our subdomain enumeration scan discovered 4 active subdomains for bsmarson.co.uk: mail.bsmarson.co.uk, smtp.bsmarson.co.uk, webmail.bsmarson.co.uk, and www.bsmarson.co.uk. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

IP Address75.2.3.162
Nameserversns-1265.awsdns-30.org
SPF✗ Not set
DMARC✗ Not set
DKIM✗ Not found
DNSSEC✗ Not enabled
IPv6Not detected
WHOIS Privacy🔒 Private

Subdomains 4 found

mailsmtpwebmailwww
bsmarson.co.uk Page Analysis

Content structure, media assets, cookie usage, payment methods, and social media presence for bsmarson.co.uk.

bsmarson.co.uk Page Content Analysis

🤖 Content Analysis

The homepage of bsmarson.co.uk contains 1,233 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 1 H2 headings, 2 H3 headings, 6 H4 headings, 1 H5, and 0 H6 headings. The page includes 43 images. 12 images (28%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 72% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 80 internal links pointing to other pages on the same domain and 7 external links pointing to third-party websites. There are 3 external JavaScript files, 2 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: Schema.org structured data (Organization, SearchAction, WebPage, and WebSite). Notable missing features: XML Sitemap and robots.txt. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on bsmarson.co.uk: Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 2 platforms: Facebook (@tr) and Tiktok (@bsmarson). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

Word Count1,233 words
Images43 total · 12 missing alt · 72% alt coverage
Internal Links80
External Links7
JS Files3
CSS Files2
Iframes1

Payment Methods

💳 Discover

Social Media Presence 2 platforms

📘 Facebook 🎵 Tiktok
bsmarson.co.uk SEO & Content Analysis

Evaluate on-page SEO factors including meta tags, Schema.org markup, content metrics, social presence, and environmental impact.

bsmarson.co.uk SEO Analysis, Meta Tags & Content

🤖 SEO Analysis

The title tag for bsmarson.co.uk is well-optimized at 59 characters: "BS Marson Dealership | Newcastle-under-Lyme | Staffordshire". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 263 characters (slightly long): "Visit BS Marson Fiat, Abarth and Leapmotor dealership in Newcastle-under-Lyme, Staffordshire established dealership and ...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.bsmarson.co.uk/, preventing duplicate content issues, the page language is declared as en-gb, and a favicon is configured. No Open Graph tags are configured. When someone shares a link to bsmarson.co.uk on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing. A Twitter Card of type summary is configured, which controls how links appear when shared on Twitter/X. The "summary" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: Organization, SearchAction, WebPage, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

TitleBS Marson Dealership | Newcastle-under-Lyme | Staffordshire
H1Welcome to BS Marson & Sons
Word Count1,233 words
Images43 total · 12 missing alt
Internal Links80
External Links7
JS Files3
CSS Files2
Heading StructureH2:1 · H3:2 · H4:6 · H5:1
Iframes1
Redirect Chainhttp://bsmarson.co.ukhttps://www.bsmarson.co.uk/
MinificationJS: 0/3 minified · CSS: 2/2 minified
Sitemap✗ Not found
Robots.txt✗ Not found
Canonical✓ Set
Languageen-GB
Schema.orgOrganization, SearchAction, WebPage, WebSite
Open GraphNot set
Twitter Card✓ summary
PWANot detected
RSS FeedNot detected
AMPNot detected
Carbon / Visit0.1g · Rating A

Google SERP Preview

BS Marson Dealership | Newcastle-under-Lyme | Staffordshire
https://bsmarson.co.uk
Visit BS Marson Fiat, Abarth and Leapmotor dealership in Newcastle-under-Lyme, Staffordshire established dealership and servicing specialist. Explore our websit

META TAGS & SCHEMA.ORG

META TAGS

TitleBS Marson Dealership | Newcastle-under-Lyme | Staffordshire
Title Length59 chars Good
Meta Desc Length263 chars Too long
H1Welcome to BS Marson & Sons
Languageen-GB
Canonical✓ Set
Meta Robots

SCHEMA.ORG & SOCIAL

Schema TypesOrganization, SearchAction, WebPage, WebSite
OG Type
OG ImageNot set
Twitter Card✓ summary
Favicon✓ Found

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