🌐

butterball.com

Drupal
✓ HTTPS ✓ HTTP/2 ✓ Gzip 60.0% ⚡ 15018ms
butterball.com Overview

Get a snapshot of butterball.com's online performance, security posture, and technology profile.

butterball.com Website Overview & Technology Report

77
Trust Score
Likely Safe
50
Security
Headers: 3/6
15018ms
Response
Slow
3
Technologies
Detected
🤖 AI Analysis

We performed a comprehensive analysis of butterball.com on 2026-06-30. The website returned an HTTP 200 status code with a server response time of 15018ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 178 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by Google Trust Services (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA256 signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2026-08-22, which is 53 days from now. The security headers analysis reveals a score of 50/100 (moderate). The following security headers are properly configured: Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Content-Security-Policy, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 3 technologies across 3 categories powering butterball.com. The detected stack includes Drupal, Bootstrap, and Google Tag Manager. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, butterball.com receives an overall trust score of 77/100, classified as "Likely Safe".

Status Code200 OK
HTTP VersionHTTP/2
Servercloudflare
Page Size178 KB
Total Requests264
3rd Party Domains17
SSL CertificateGoogle Trust Services (DV) · 53 days left
TLS VersionTLS 1.3
IP Address104.18.18.183
butterball.com Trust & Safety

Evaluate trustworthiness based on age, SSL, email authentication, security headers, and blacklist status across 8 threat databases.

butterball.com Trust Score & Safety Analysis

77
Trust Score
50
Security
🤖 Trust Analysis

After conducting a thorough safety and legitimacy analysis, butterball.com receives a trust score of 77/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by Google Trust Services with 53 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a reject policy — the strongest available setting. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked butterball.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

HTTPS + HSTS
+12
SPF + DMARC
+6
SSL Certificate
+7
Security Headers
−5

Security Headers

Content-Security-Policy✗ Missing
HSTS✓ Set
X-Frame-Options✓ Set
X-Content-Type-Options✓ Set
Referrer-Policy✗ Missing
Permissions-Policy✗ Missing

Blacklist Checks 8/8 Clean ✓

Google Safe Browsing
Phishtank
Urlhaus
Openphish
Dnsfilter
Spamhaus Dbl
Surbl
Virustotal

Rankings & Estimates

Tranco Rank#170,494 worldwide

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butterball.com Technology Stack 3 detected

Discover every technology powering this website — from CMS and frameworks to analytics, payments, and marketing tools.

butterball.com Technology Stack & Detected Technologies

🤖 Stack Analysis

Our technology detection engine scanned butterball.com and identified 3 distinct technologies across 3 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CMS: Drupal — manages the content and page structure for butterball.com. CSS Framework: Bootstrap — provides the styling and responsive layout system for butterball.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for butterball.com. We also extracted the following tracking identifiers: Google Tag Manager container GTM-KKQPFCD. These IDs can be used to identify other websites operated by the same organization.

• CMS
🎨 CSS Framework
📊 Tag Manager

Tracking IDs Detected

gtm_idGTM-KKQPFCD
butterball.com Performance & Web Vitals

Response time, compression, CDN usage, Core Web Vitals, and environmental impact metrics for butterball.com.

butterball.com Performance & Web Vitals Report

🤖 Performance Analysis

butterball.com delivers its homepage in 15018ms (server response time), which is considered slow by industry standards. The total page weight is 178 KB, and we detected 264 resource requests loading assets from 17 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 1 out of 6 CSS files and 1 out of 11 JavaScript files are minified. Minifying the remaining 15 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of butterball.com produces approximately 0.09g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 178 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for butterball.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

Response Time15018ms Slow
Page Size178 KB
CompressionGzip 60.0% savings
CDNNot detected
Carbon / Page View0.09g · Rating A
butterball.com DNS & Domain Info

Complete DNS record analysis including email authentication (SPF, DMARC, DKIM), registrar details, and subdomain discovery.

butterball.com DNS Records, Email Authentication & Domain Registration

🤖 DNS Analysis

butterball.com resolves to the IPv4 address 104.18.18.183 and also supports IPv6 (2606:4700::6812:13b7), demonstrating modern network infrastructure readiness. The domain has 2 A record(s) configured. The domain name system is managed by 2 name servers: kanye.ns.cloudflare.com and zoe.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for butterball.com is handled by pphosted.com with 2 MX records configured: mxa-0016fd02.gslb.pphosted.com and mxb-0016fd02.gslb.pphosted.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for butterball.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

IP Address104.18.18.183
IPv62606:4700::6812:13b7
Nameserverskanye.ns.cloudflare.com
MX Providerpphosted.com (mxa-0016fd02.gslb.pphosted.com)
SPF✓ Configured
DMARC✓ reject
DMARC Recordv=DMARC1; p=reject; rua=mailto:dmarc_rua@emaildefense.proofpoint.com; ruf=mailto:dmarc_ruf@emaildefense.proofpoint.com;
DKIM✗ Not found
DNSSEC✗ Not enabled
IPv6✓ Supported
WHOIS Privacy🔒 Private

TXT Records / Service Verifications 9

Amazon ✓ Google ✓ Onetrust ✓ +6 more
butterball.com Page Analysis

Content structure, media assets, cookie usage, payment methods, and social media presence for butterball.com.

butterball.com Page Content Analysis

🤖 Content Analysis

The homepage of butterball.com contains 1,103 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 4 H2 headings, 6 H3 headings, 0 H4 headings. The page includes 38 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 158 internal links pointing to other pages on the same domain and 17 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 11 external JavaScript files, 6 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages) and robots.txt (controls search engine crawling behavior). Notable missing features: Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on butterball.com: Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 4 platforms: Facebook (@Butterball), Instagram (@Butterballturkey), Tiktok (@butterballturkey), and Pinterest (@Butterball). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

Word Count1,103 words
Images38 total · 100% alt coverage
Internal Links158
External Links17
JS Files11
CSS Files6
Iframes1

Payment Methods

💳 Discover

Social Media Presence 4 platforms

📘 Facebook 📸 Instagram 🎵 Tiktok 📌 Pinterest
butterball.com SEO & Content Analysis

Evaluate on-page SEO factors including meta tags, Schema.org markup, content metrics, social presence, and environmental impact.

butterball.com SEO Analysis, Meta Tags & Content

🤖 SEO Analysis

The title tag for butterball.com is well-optimized at 54 characters: "Turkey Products for Every Occasion & Meal | Butterball". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 151 characters (well-optimized): "Discover Butterball® turkey products for Thanksgiving feasts to everyday meals. From whole turkeys to tenderloins, we he...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.butterball.com/, preventing duplicate content issues, the page language is declared as en, and a favicon is configured. Open Graph meta tags are configured with 1/4 recommended fields: OG title ("Summer Campaign 2026 | Butterball..."), These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary is configured, which controls how links appear when shared on Twitter/X. The "summary" type displays a large image preview, which typically generates higher engagement rates than the basic card type.

TitleTurkey Products for Every Occasion & Meal | Butterball
H1Summer Campaign 2026
Word Count1,103 words
Images38 total
Internal Links158
External Links17
JS Files11
CSS Files6
Heading StructureH2:4 · H3:6
Iframes1
Redirect Chainhttps://butterball.comhttps://www.butterball.com
MinificationJS: 1/11 minified · CSS: 1/6 minified
Sitemap✓ Found
Robots.txt✓ Found
Canonical✓ Set
Languageen
Open Graph✓ Complete
Twitter Card✓ summary
PWANot detected
RSS FeedNot detected
AMPNot detected
Carbon / Visit0.09g · Rating A

Google SERP Preview

Turkey Products for Every Occasion & Meal | Butterball
https://butterball.com
Discover Butterball® turkey products for Thanksgiving feasts to everyday meals. From whole turkeys to tenderloins, we help make your moments memorable.

META TAGS & SCHEMA.ORG

META TAGS

TitleTurkey Products for Every Occasion & Meal | Butterball
Title Length54 chars Good
Meta Desc Length151 chars Good
H1Summer Campaign 2026
Languageen
Canonical✓ Set
Meta Robots

SCHEMA.ORG & SOCIAL

Schema Types
OG Type
OG ImageNot set
Twitter Card✓ summary
Favicon✓ Found

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