doubleclick.net

DoubleClick.net, a domain under the Google umbrella, has emerged as a significant player in the advertising and analytics landscape. With a trust score of 64, it's likely to be a safe and reliable platform. The domain's response time is reasonably fast, with a response time of 7.99 seconds, indicating a robust infrastructure.

The trust score of 64 is a testament to DoubleClick's commitment to security and transparency. The presence of a valid SSL certificate, issued by Google Trust Services, and the use of TLS 1.3 encryption, further reinforces this notion. The domain's security score of 35 is decent, but there's always room for improvement. Overall, DoubleClick.net appears to be a trustworthy platform for businesses looking to leverage its advertising and analytics solutions.

DoubleClick's technology stack is a key strength, with a mix of Angular, Google Tag Manager, Google Ads, and Google Fonts. This blend of technologies allows the platform to offer a wide range of features and services to its clients. The tech count of 4 suggests a streamlined and efficient approach to development, which can lead to a better user experience.

doubleclick.net delivers its homepage in 7990ms (server response time), which is considered slow by industry standards. The total page weight is 122 KB, and we detected 142 resource requests loading assets from 25 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 2 out of 3 CSS files and 7 out of 7 JavaScript files are minified. Minifying the remaining 1 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of doubleclick.net produces approximately 0.06g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 122 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for doubleclick.net. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

The domain's infrastructure is well-structured, with a robust network of servers and data centers. The page size is a moderate 122 KB, indicating a reasonable level of optimization. The IP address of 192.178.25.78 is registered to Google Workspace, further solidifying the connection to Google's infrastructure. The presence of SPF and DMARC records adds an extra layer of security, making it harder for spammers and phishers to use the domain's infrastructure maliciously.

The homepage of doubleclick.net contains 1,059 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 1 H2 headings, 11 H3 headings, 25 H4 headings. The page includes 12 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 54 internal links pointing to other pages on the same domain and 30 external links pointing to third-party websites. There are 7 external JavaScript files, 3 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages) and Schema.org structured data (BreadcrumbList, ImageObject, ListItem, Organization, and Webpage). Notable missing features: robots.txt. Adding these could improve search engine discoverability and rich result eligibility. The website has social media presence across 5 platforms: Facebook (@Google), Twitter (@Google), Instagram (@google), Linkedin (@google), and Youtube (@googlemarketingplatform). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title of "Enterprise Advertising & Analytics Solutions - Google Marketing Platform" is a clear and concise description of DoubleClick's offerings. The word count of 1059 is relatively high, indicating a comprehensive approach to content creation. The presence of 12 images on the page adds visual appeal and can help with user engagement. However, the lack of meta descriptions and header tags might pose a challenge for search engines like Google, which rely heavily on these elements to rank pages.