etro.it

We performed a comprehensive analysis of etro.it on 2026-07-04. The website returned an HTTP 200 status code with a server response time of 36037ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 341 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by Amazon (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_128_GCM_SHA256 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 4 domain(s) (Subject Alternative Names) and expires on 2026-10-16, which is 104 days from now. The security headers analysis reveals a score of 35/100 (below average). The following security headers are properly configured: Content-Security-Policy and X-Content-Type-Options. However, the site is missing Strict-Transport-Security (HSTS), X-Frame-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 7 technologies across 6 categories powering etro.it. The detected stack includes React, Microsoft Clarity, Google Tag Manager, reCAPTCHA v3, Cloudflare, Akamai, and jQuery 3.3.1.. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, etro.it receives an overall trust score of 68/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, etro.it receives a trust score of 68/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, a valid SSL certificate issued by Amazon with 104 days until expiration, and DMARC email authentication with a none policy. Areas of concern include: no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked etro.it against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned etro.it and identified 7 distinct technologies across 6 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. UI Library: React — handles the user interface rendering and component management for etro.it. Analytics: Microsoft Clarity — tracks visitor behavior and provides traffic insights for etro.it. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for etro.it. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for etro.it. CDN: Cloudflare and Akamai — accelerates content delivery by caching assets at edge locations worldwide for etro.it. JavaScript Library: jQuery (version 3.3.1.) — provides utility functions and DOM manipulation for etro.it. We also extracted the following tracking identifiers: Google Tag Manager container GTM-WZF8LL. These IDs can be used to identify other websites operated by the same organization.

etro.it delivers its homepage in 36037ms (server response time), which is considered slow by industry standards. The total page weight is 341 KB, and we detected 854 resource requests loading assets from 20 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 3 CSS files and 2 out of 13 JavaScript files are minified. Minifying the remaining 14 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of etro.it produces approximately 0.17g of CO₂, earning a carbon rating of B. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 341 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for etro.it. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

etro.it resolves to the IPv4 address 18.165.122.53, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 4 A record(s) configured. The domain name system is managed by 4 name servers: ns-1377.awsdns-44.org, ns-1921.awsdns-48.co.uk, ns-466.awsdns-58.com, and ns-631.awsdns-14.net. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for etro.it is handled by etro.com with 2 MX records configured: mail2.etro.com and mail3.etro.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF is not configured, meaning any server could potentially send emails pretending to be from this domain. This is a significant email security concern. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for etro.it. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of etro.it contains 1,643 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 26 H2 headings, 10 H3 headings, 0 H4 headings. The page includes 59 images. 13 images (22%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 78% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 576 internal links pointing to other pages on the same domain and 9 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 13 external JavaScript files, 3 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior) and Schema.org structured data (ContactPoint and Organization). Notable missing features: XML Sitemap. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on etro.it: Visa, Mastercard, American Express, Discover, Diners Club, Apple Pay, Google Pay, and Klarna. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 6 platforms: Facebook (@ETRO), Twitter (@EtroOfficial), Instagram (@etro), Linkedin (@etro), Tiktok (@etro), and Pinterest (@EtroOfficial). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for etro.it is well-optimized at 56 characters: "ETRO Official Website: Men's, Women's & Home collections". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 115 characters (well-optimized): "Explore the world of ETRO and shop the Women's, Men's, Fragrances and Home collections online. Enjoy free shipping!". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.etro.com/fi-en/, preventing duplicate content issues, the page language is declared as en, and a favicon is configured. No Open Graph tags are configured. When someone shares a link to etro.it on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing. The site implements Schema.org structured data with the following types: ContactPoint and Organization. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.