grove.co

We performed a comprehensive analysis of grove.co on 2026-06-30. The website returned an HTTP 200 status code with a server response time of 18826ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 2261 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by Google Trust Services (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA256 signature algorithm. The certificate covers 3 domain(s) (Subject Alternative Names) and expires on 2026-09-21, which is 83 days from now. The security headers analysis reveals a score of 85/100 (good). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, and Referrer-Policy. However, the site is missing Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 12 technologies across 12 categories powering grove.co. The detected stack includes Shopify, Angular, React, Vite, Microsoft Clarity, Meta Pixel, Shop Pay, Optimizely, Zendesk, Sentry, reCAPTCHA v3, and jQuery. The primary e-commerce platform is Shopify. The site uses Angular as its primary framework. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, grove.co receives an overall trust score of 80/100, classified as "Very Likely Safe".

After conducting a thorough safety and legitimacy analysis, grove.co receives a trust score of 80/100, which places it in the "Very Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by Google Trust Services with 83 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a quarantine policy. Areas of concern include: the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked grove.co against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned grove.co and identified 12 distinct technologies across 12 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Ecommerce: Shopify — powers the online store and shopping functionality for grove.co. Framework: Angular — provides the application framework and routing for grove.co. UI Library: React — handles the user interface rendering and component management for grove.co. Build Tool: Vite — bundles and optimizes the JavaScript and CSS assets for grove.co. Analytics: Microsoft Clarity — tracks visitor behavior and provides traffic insights for grove.co. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for grove.co. Payments: Shop Pay — processes payment transactions for grove.co. A/B Testing: Optimizely — enables experimentation and conversion optimization for grove.co. Support: Zendesk — handles customer support tickets and knowledge bases for grove.co. Monitoring: Sentry — monitors application performance and errors for grove.co. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for grove.co. JavaScript Library: jQuery — provides utility functions and DOM manipulation for grove.co.

grove.co delivers its homepage in 18826ms (server response time), which is considered slow by industry standards. The total page weight is 2261 KB, and we detected 3679 resource requests loading assets from 22 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 4 CSS files and 2 out of 24 JavaScript files are minified. Minifying the remaining 26 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of grove.co produces approximately 1.1g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 2261 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for grove.co. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

grove.co resolves to the IPv4 address 172.66.40.104 and also supports IPv6 (2606:4700:3108::ac42:2868), demonstrating modern network infrastructure readiness. The domain has 2 A record(s) configured. The domain name system is managed by 2 name servers: gail.ns.cloudflare.com and walt.ns.cloudflare.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for grove.co is handled by mimecast.com with 2 MX records configured: usb-smtp-inbound-1.mimecast.com and usb-smtp-inbound-2.mimecast.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a quarantine policy — a moderate setting, directing unauthorized emails to spam/junk folders. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for grove.co. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of grove.co contains 5,440 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 23 H2 headings, 120 H3 headings, 0 H4 headings. The page includes 626 images. 32 images (5%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 95% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 2,310 internal links pointing to other pages on the same domain and 18 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 24 external JavaScript files, 4 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages) and robots.txt (controls search engine crawling behavior). Notable missing features: Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on grove.co: Visa, Mastercard, American Express, Discover, JCB, Apple Pay, and Shop Pay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 5 platforms: Facebook (@GroveCollab), Instagram (@grovecollaborative), Linkedin (@grove-collaborative), Youtube (@UCymHP9mlJIV5yfcuT70e_5w), and Tiktok (@grovecollaborative). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for grove.co is good at 69 characters: "Eco-Friendly Home Essentials & Healthier Living | Grove Collaborative". The length is acceptable, though it may be slightly truncated in some search result displays. The meta description is 313 characters (slightly long): "Grove is your one-stop destination for everyday essentials that create a healthier home and planet, including eco-friend...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.grove.co/, preventing duplicate content issues, the page language is declared as en, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Eco-Friendly Home Essentials & Healthier Living..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type.