hooky.co.uk

We performed a comprehensive analysis of hooky.co.uk on 2026-07-02. The website returned an HTTP 200 status code with a server response time of 17451ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 166 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by Let's Encrypt (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 1 domain(s) (Subject Alternative Names) and expires on 2026-09-16, which is 76 days from now. The security headers analysis reveals a score of 0/100 (poor). No security headers are configured, which is a significant security concern. However, the site is missing Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 10 technologies across 9 categories powering hooky.co.uk. The detected stack includes WordPress, WooCommerce, Google Analytics 4, Hotjar 1986693, Meta Pixel, reCAPTCHA v3, Google Fonts, jQuery, Font Awesome, and NitroPack. The primary e-commerce platform is WooCommerce. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, hooky.co.uk receives an overall trust score of 66/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, hooky.co.uk receives a trust score of 66/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, a valid SSL certificate issued by Let's Encrypt with 76 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a none policy. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked hooky.co.uk against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned hooky.co.uk and identified 10 distinct technologies across 9 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CMS: WordPress — manages the content and page structure for hooky.co.uk. Ecommerce: WooCommerce — powers the online store and shopping functionality for hooky.co.uk. Analytics: Google Analytics 4 and Hotjar (version 1986693) — tracks visitor behavior and provides traffic insights for hooky.co.uk. Advertising: Meta Pixel — handles advertising pixel tracking and conversion measurement for hooky.co.uk. Security: reCAPTCHA v3 — provides security features like bot detection and CAPTCHA for hooky.co.uk. Fonts: Google Fonts — delivers web fonts for typography for hooky.co.uk. JavaScript Library: jQuery — provides utility functions and DOM manipulation for hooky.co.uk. Icon Set: Font Awesome — provides additional functionality for hooky.co.uk. Performance: NitroPack — optimizes page loading speed and performance for hooky.co.uk. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-26NZPN293H, Meta (Facebook) Pixel ID 271447841011994, and Hotjar Site ID 1986693. These IDs can be used to identify other websites operated by the same organization.

hooky.co.uk delivers its homepage in 17451ms (server response time), which is considered slow by industry standards. The total page weight is 166 KB, and we detected 263 resource requests loading assets from 14 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 5 out of 38 CSS files and 33 out of 58 JavaScript files are minified. Minifying the remaining 58 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of hooky.co.uk produces approximately 0.08g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 166 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for hooky.co.uk. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

hooky.co.uk resolves to the IPv4 address 35.246.36.237, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 2 name servers: ns77.domaincontrol.com and ns78.domaincontrol.com. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for hooky.co.uk is handled by Microsoft 365 with 1 MX records configured: hooky-co-uk.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a none policy — a monitoring-only setting that doesn't enforce any action on unauthorized emails. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for hooky.co.uk. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of hooky.co.uk contains 418 words of visible text content. This is a moderate amount of content. The page is structured with 0 H2 headings, 6 H3 headings, 0 H4 headings, 7 H5, and 0 H6 headings. The page includes 26 images. 20 images (77%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 23% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 99 internal links pointing to other pages on the same domain and 17 external links pointing to third-party websites. There are 58 external JavaScript files, 38 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), Schema.org structured data (BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, PropertyValueSpecification, ReadAction, SearchAction, WebPage, and WebSite), and RSS feed for content syndication. The website has social media presence across 6 platforms: Facebook (@hooknortonbrewery), Twitter (@hookybrewery), Instagram (@hook_norton_brewery), Linkedin (@hook-norton-brewery), Youtube (@UCGo4yhbgPFq9kFCco_jcYYg), and Tiktok (@hooknortonbrewery). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for hooky.co.uk is too long at 74 characters: "Welcome to Hook Norton Brewery | Award-winning real ales and bottled beers". At 74 characters, the title will likely be truncated in Google search results (recommended: 50-60 characters). Consider shortening it while keeping the most important keywords at the beginning. The meta description is 196 characters (slightly long): "Hook Norton Brewery is a proudly independent and passionate family business taking its handcrafted brewing heritage and ...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.hooky.co.uk/, preventing duplicate content issues, the page language is declared as en-gb, the meta robots directive is set to follow, all, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Welcome to Hook Norton Brewery | Award-winning real ales and..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, PropertyValueSpecification, ReadAction, SearchAction, WebPage, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.