horseland.com.au

We performed a comprehensive analysis of horseland.com.au on 2026-07-07. The website returned an HTTP 200 status code with a server response time of 13207ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 357 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by Let's Encrypt (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_128_GCM_SHA256 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 5 domain(s) (Subject Alternative Names) and expires on 2026-09-19, which is 74 days from now. The security headers analysis reveals a score of 50/100 (moderate). The following security headers are properly configured: Strict-Transport-Security (HSTS), X-Frame-Options, and X-Content-Type-Options. However, the site is missing Content-Security-Policy, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 10 technologies across 10 categories powering horseland.com.au. The detected stack includes Magento, Webpack, Hotjar 1253847, Google Tag Manager, Zendesk, New Relic, StackPath, Google Fonts, jQuery, and Font Awesome. The primary e-commerce platform is Magento. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, horseland.com.au receives an overall trust score of 75/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, horseland.com.au receives a trust score of 75/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by Let's Encrypt with 74 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a quarantine policy. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked horseland.com.au against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned horseland.com.au and identified 10 distinct technologies across 10 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Ecommerce: Magento — powers the online store and shopping functionality for horseland.com.au. Build Tool: Webpack — bundles and optimizes the JavaScript and CSS assets for horseland.com.au. Analytics: Hotjar (version 1253847) — tracks visitor behavior and provides traffic insights for horseland.com.au. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for horseland.com.au. Support: Zendesk — handles customer support tickets and knowledge bases for horseland.com.au. Monitoring: New Relic — monitors application performance and errors for horseland.com.au. CDN: StackPath — accelerates content delivery by caching assets at edge locations worldwide for horseland.com.au. Fonts: Google Fonts — delivers web fonts for typography for horseland.com.au. JavaScript Library: jQuery — provides utility functions and DOM manipulation for horseland.com.au. Icon Set: Font Awesome — provides additional functionality for horseland.com.au. We also extracted the following tracking identifiers: Google Tag Manager container GTM-NQ5Z4D and Hotjar Site ID 1253847. These IDs can be used to identify other websites operated by the same organization.

horseland.com.au delivers its homepage in 13207ms (server response time), which is considered slow by industry standards. The total page weight is 357 KB, and we detected 563 resource requests loading assets from 12 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 7 out of 7 CSS files and 7 out of 10 JavaScript files are minified. Minifying the remaining 3 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of horseland.com.au produces approximately 0.17g of CO₂, earning a carbon rating of B. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 357 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for horseland.com.au. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

horseland.com.au resolves to the IPv4 address 151.101.1.124, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 4 A record(s) configured. The domain name system is managed by 2 name servers: ns1.partnerconsole.net and ns2.partnerconsole.net. Having 2 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for horseland.com.au is handled by mxthunder.com with 4 MX records configured: weatherbeeta-com-au.p10.mxthunder.com, weatherbeeta-com-au.p20.mxthunder.net, and weatherbeeta-com-au.p30.mxthunder.net and 1 more. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a quarantine policy — a moderate setting, directing unauthorized emails to spam/junk folders. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for horseland.com.au. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of horseland.com.au contains 1,287 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 6 H2 headings, 24 H3 headings, 0 H4 headings. The page includes 76 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 496 internal links pointing to other pages on the same domain and 16 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 10 external JavaScript files, 7 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (LocalBusiness, PostalAddress, SpeakableSpecification, WebPage, and WebSite). We detected the following payment methods accepted on horseland.com.au: Discover, Google Pay, and Afterpay. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 4 platforms: Facebook (@horselandau), Instagram (@horseland_official), Tiktok (@horseland_official), and Github (@newrelic). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for horseland.com.au is well-optimized at 48 characters: "Horse Riding Equipment & Accessories | Horseland". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 145 characters (well-optimized): "Are you after the best horse riding equipment? You've found it! Browse our full collection at Horseland.com.au and shop ...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The page language is declared as en-au, the meta robots directive is set to index,follow, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Horse Riding Equipment & Accessories | Horseland..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: LocalBusiness, PostalAddress, SpeakableSpecification, WebPage, and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates. The meta keywords tag contains 1 terms including Horseland. Note: Google has officially confirmed that it does not use the meta keywords tag as a ranking signal. However, some other search engines (Bing, Yandex) may still reference it.