npd.com

We performed a comprehensive analysis of npd.com on 2026-07-02. The website returned an HTTP 200 status code with a server response time of 5595ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 3063 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by DigiCert Inc (OV type). The connection is encrypted using TLS 1.3 with the TLS_AES_128_GCM_SHA256 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2026-10-18, which is 108 days from now. The security headers analysis reveals a score of 100/100 (excellent). The following security headers are properly configured: Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy. All recommended security headers are in place, providing comprehensive protection against common web attacks. Our technology detection scan identified 10 technologies across 10 categories powering npd.com. The detected stack includes Wix, React 18.3.1, Webpack, Google Analytics 4, Google Tag Manager, LinkedIn Insight Tag, Sentry, GitHub Pages, Wistia, and Lodash. The UI is built with React 18.3.1. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, npd.com receives an overall trust score of 80/100, classified as "Very Likely Safe".

After conducting a thorough safety and legitimacy analysis, npd.com receives a trust score of 80/100, which places it in the "Very Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by DigiCert Inc with 108 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a quarantine policy, and a well-established domain registered for over 31.5 years, indicating long-term commitment and legitimacy. Areas of concern include: the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked npd.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers. The domain is registered through CSC Corporate Domains, Inc. based in US, with a registration date of 1995-01-27 and expiration date of 2027-01-28.

Our technology detection engine scanned npd.com and identified 10 distinct technologies across 10 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. CMS: Wix — manages the content and page structure for npd.com. UI Library: React (version 18.3.1) — handles the user interface rendering and component management for npd.com. Build Tool: Webpack — bundles and optimizes the JavaScript and CSS assets for npd.com. Analytics: Google Analytics 4 — tracks visitor behavior and provides traffic insights for npd.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for npd.com. Advertising: LinkedIn Insight Tag — handles advertising pixel tracking and conversion measurement for npd.com. Monitoring: Sentry — monitors application performance and errors for npd.com. Hosting: GitHub Pages — provides the server infrastructure for npd.com. Video: Wistia — provides video hosting and playback for npd.com. JavaScript Library: Lodash — provides utility functions and DOM manipulation for npd.com. We also extracted the following tracking identifiers: Google Tag Manager container GTM-MPT75M3. These IDs can be used to identify other websites operated by the same organization.

npd.com delivers its homepage in 5595ms (server response time), which is considered slow by industry standards. The total page weight is 3063 KB, and we detected 657 resource requests loading assets from 19 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 1 CSS files and 8 out of 13 JavaScript files are minified. Minifying the remaining 6 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of npd.com produces approximately 1.5g of CO₂, earning a carbon rating of F. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 3063 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for npd.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

npd.com resolves to the IPv4 address 185.230.63.107, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 4 name servers: pdns99.ultradns.biz, pdns99.ultradns.com, pdns99.ultradns.net, and pdns99.ultradns.org. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for npd.com is handled by pphosted.com with 2 MX records configured: mxa-0010e901.gslb.pphosted.com and mxb-0010e901.gslb.pphosted.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a quarantine policy — a moderate setting, directing unauthorized emails to spam/junk folders. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for npd.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions. The domain is registered through CSC Corporate Domains, Inc. (US). It was first registered on 1995-01-27 and is set to expire on 2027-01-28, making it 31.5 years old. Our subdomain enumeration scan discovered 1 active subdomains for npd.com: www.npd.com. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

The homepage of npd.com contains 3,023 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 20 H2 headings, 9 H3 headings, 0 H4 headings, 3 H5, and 1 H6 headings. The page includes 115 images. 21 images (18%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 82% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 395 internal links pointing to other pages on the same domain and 30 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 13 external JavaScript files, 1 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: robots.txt (controls search engine crawling behavior), Schema.org structured data (WebSite), and RSS feed for content syndication. Notable missing features: XML Sitemap. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on npd.com: Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 5 platforms: Twitter (@bolt-performance), Instagram (@wearecircana), Linkedin (@wearecircana), Youtube (@WeAreCircana), and Github (@wix). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for npd.com is too long at 79 characters: "Drive Growth with Market Research, Consumer Data, & Industry Analysis | Circana". At 79 characters, the title will likely be truncated in Google search results (recommended: 50-60 characters). Consider shortening it while keeping the most important keywords at the beginning. The meta description is 180 characters (slightly long): "As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and t...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://www.circana.com, preventing duplicate content issues, the page language is declared as en, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Drive Growth with Market Research, Consumer Data, & Industry..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.