🌐

obs.no

SE · Online since 8+ years
✓ HTTPS ✓ HTTP/2 ✓ Gzip 60.0% ⚡ 17338ms
obs.no Overview

Get a snapshot of obs.no's online performance, security posture, and technology profile.

obs.no Website Overview & Technology Report

70
Trust Score
Likely Safe
20
Security
Headers: 1/6
17338ms
Response
Slow
2
Technologies
Detected
🤖 AI Analysis

We performed a comprehensive analysis of obs.no on 2026-07-01. The website returned an HTTP 200 status code with a server response time of 17338ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 858 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by Google Trust Services (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_256_GCM_SHA384 cipher suite and ECDSA-SHA256 signature algorithm. The certificate covers 1 domain(s) (Subject Alternative Names) and expires on 2026-08-04, which is 34 days from now. The security headers analysis reveals a score of 20/100 (poor). The following security headers are properly configured: Content-Security-Policy. However, the site is missing Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 2 technologies across 2 categories powering obs.no. The detected stack includes Vite and Google Fonts. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, obs.no receives an overall trust score of 70/100, classified as "Likely Safe".

Status Code200 OK
HTTP VersionHTTP/2
Servercloudflare
Page Size858 KB
Total Requests141
3rd Party Domains7
SSL CertificateGoogle Trust Services (DV) · 34 days left
TLS VersionTLS 1.3
IP Address217.114.94.2
obs.no Trust & Safety

Evaluate trustworthiness based on age, SSL, email authentication, security headers, and blacklist status across 8 threat databases.

obs.no Trust Score & Safety Analysis

70
Trust Score
20
Security
🤖 Trust Analysis

After conducting a thorough safety and legitimacy analysis, obs.no receives a trust score of 70/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, a valid SSL certificate issued by Google Trust Services with 34 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, DNSSEC providing authenticated DNS responses, and a well-established domain registered for over 8.5 years, indicating long-term commitment and legitimacy. Areas of concern include: no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, and the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked obs.no against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers. The domain is registered through Corporation Service Company based in SE, with a registration date of 2018-01-17.

HTTPS (no HSTS)
+7
Domain Age (8 yrs)
+10
SPF + DMARC
+6
SSL Certificate
+7
Security Headers
−5

Security Headers

Content-Security-Policy✓ Set
HSTS✗ Missing
X-Frame-Options✗ Missing
X-Content-Type-Options✗ Missing
Referrer-Policy✗ Missing
Permissions-Policy✗ Missing

Blacklist Checks 8/8 Clean ✓

Google Safe Browsing
Phishtank
Urlhaus
Openphish
Dnsfilter
Spamhaus Dbl
Surbl
Virustotal

Rankings & Estimates

Tranco Rank#183,886 worldwide

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obs.no Technology Stack 2 detected

Discover every technology powering this website — from CMS and frameworks to analytics, payments, and marketing tools.

obs.no Technology Stack & Detected Technologies

🤖 Stack Analysis

Our technology detection engine scanned obs.no and identified 2 distinct technologies across 2 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Build Tool: Vite — bundles and optimizes the JavaScript and CSS assets for obs.no. Fonts: Google Fonts — delivers web fonts for typography for obs.no.

🔨 Build Tool
🔤 Fonts
obs.no Performance & Web Vitals

Response time, compression, CDN usage, Core Web Vitals, and environmental impact metrics for obs.no.

obs.no Performance & Web Vitals Report

🤖 Performance Analysis

obs.no delivers its homepage in 17338ms (server response time), which is considered slow by industry standards. The total page weight is 858 KB, and we detected 141 resource requests loading assets from 7 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 2 CSS files and 0 out of 6 JavaScript files are minified. Minifying the remaining 8 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of obs.no produces approximately 0.42g of CO₂, earning a carbon rating of D. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 858 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for obs.no. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

Response Time17338ms Slow
Page Size858 KB
CompressionGzip 60.0% savings
CDNNot detected
Carbon / Page View0.42g · Rating D
obs.no DNS & Domain Info

Complete DNS record analysis including email authentication (SPF, DMARC, DKIM), registrar details, and subdomain discovery.

obs.no DNS Records, Email Authentication & Domain Registration

🤖 DNS Analysis

obs.no resolves to the IPv4 address 217.114.94.2, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 1 A record(s) configured. The domain name system is managed by 4 name servers: ns-cloud-b1.googledomains.com, ns-cloud-b2.googledomains.com, ns-cloud-b3.googledomains.com, and ns-cloud-b4.googledomains.com. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for obs.no is handled by Microsoft 365 with 1 MX records configured: obs-no.mail.protection.outlook.com. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is enabled for obs.no, providing an additional layer of security by cryptographically signing DNS records. This prevents DNS cache poisoning and man-in-the-middle attacks that could redirect visitors to malicious websites. The domain is registered through Corporation Service Company (SE). It was first registered on 2018-01-17, making it 8.5 years old. Our subdomain enumeration scan discovered 1 active subdomains for obs.no: www.obs.no. Active subdomains can reveal the organization's infrastructure, including development environments, API endpoints, and third-party service integrations.

IP Address217.114.94.2
ASNAS30811 · Optimizely AB
LocationStockholm, SE
Nameserversns-cloud-b1.googledomains.com
MX ProviderMicrosoft 365 (obs-no.mail.protection.outlook.com)
RegistrarCorporation Service Company
Registered2018-01-17 (8 yrs)
CountrySE
SPF✓ Configured
DMARC✓ reject
DMARC Recordv=DMARC1;p=reject;sp=reject;pct=100;rua=mailto:636be9c98d@rua.easydmarc.eu,mailto:dmarc.postmaster@coop.no;ruf=mailto:63
DKIM✗ Not found
DNSSEC✓ Enabled
IPv6Not detected
WHOIS Privacy🔒 Private

Subdomains 1 found

www

TXT Records / Service Verifications 6

Facebook ✓ Google ✓ Sendgrid ✓ Amazon ✓ +2 more
obs.no Page Analysis

Content structure, media assets, cookie usage, payment methods, and social media presence for obs.no.

obs.no Page Content Analysis

🤖 Content Analysis

The homepage of obs.no contains 292 words of visible text content. This is a relatively short page — adding more descriptive content could improve search engine visibility. The page is structured with 3 H2 headings, 0 H3 headings, 6 H4 headings, 5 H5, and 0 H6 headings. The page includes 35 images. 1 images (3%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 97% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 68 internal links pointing to other pages on the same domain and 15 external links pointing to third-party websites. There are 6 external JavaScript files, 2 CSS stylesheets, and 0 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), Schema.org structured data (SearchAction and WebSite), and Progressive Web App (PWA) manifest (enabling app-like installation). We detected the following payment methods accepted on obs.no: Visa and Mastercard. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 3 platforms: Facebook (@Obs), Instagram (@obs.no), and Youtube (@UCKQy2WI29gFqdQxlmf9FjGg). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

Word Count292 words
Images35 total · 1 missing alt · 97% alt coverage
Internal Links68
External Links15
JS Files6
CSS Files2

Payment Methods

💳 Visa 💳 Mastercard

Social Media Presence 3 platforms

📘 Facebook 📸 Instagram ▶️ Youtube
obs.no SEO & Content Analysis

Evaluate on-page SEO factors including meta tags, Schema.org markup, content metrics, social presence, and environmental impact.

obs.no SEO Analysis, Meta Tags & Content

🤖 SEO Analysis

The title tag for obs.no is well-optimized at 40 characters: "Obs - Alt på lista, og litt til | Obs.no". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 100 characters (well-optimized): "Vi har alt på ett sted. Hos Obs sparer du både tid og penger. Velg mellom over 10 000 varer på nett.". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The page language is declared as nb, the meta robots directive is set to index,follow, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("Obs - Alt på lista, og litt til..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. The site implements Schema.org structured data with the following types: SearchAction and WebSite. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.

TitleObs - Alt på lista, og litt til | Obs.no
H1
Word Count292 words
Images35 total · 1 missing alt
Internal Links68
External Links15
JS Files6
CSS Files2
Heading StructureH2:3 · H4:6 · H5:5
Meta Robotsindex,follow
Redirect Chainhttps://obs.nohttps://www.obs.no/
MinificationJS: 0/6 minified · CSS: 0/2 minified
Sitemap✓ Found
Robots.txt✓ Found
CanonicalNot set
Languagenb
Schema.orgSearchAction, WebSite
Open Graph✓ Complete
Twitter CardNot set
PWA✓ Manifest found
RSS FeedNot detected
AMPNot detected
Carbon / Visit0.42g · Rating D

Google SERP Preview

Obs - Alt på lista, og litt til | Obs.no
https://obs.no
Vi har alt på ett sted. Hos Obs sparer du både tid og penger. Velg mellom over 10 000 varer på nett.

META TAGS & SCHEMA.ORG

META TAGS

TitleObs - Alt på lista, og litt til | Obs.no
Title Length40 chars Good
Meta Desc Length100 chars Too short
H1
Languagenb
CanonicalNot set
Meta Robotsindex,follow

SCHEMA.ORG & SOCIAL

Schema TypesSearchAction, WebSite
OG Typewebsite
OG Image✓ Set
Twitter CardNot set
Favicon✓ Found

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