persado.com

We performed a comprehensive analysis of persado.com on 2026-06-30. The website returned an HTTP 200 status code with a server response time of 6226ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 306 KB, and the site is served behind a CDN (Content Delivery Network). The website uses a secure HTTPS connection with a valid SSL certificate issued by DigiCert Inc (OV type). The connection is encrypted using TLS 1.3 with the TLS_AES_128_GCM_SHA256 cipher suite and sha256WithRSAEncryption signature algorithm. The certificate covers 2 domain(s) (Subject Alternative Names) and expires on 2026-10-15, which is 107 days from now. The security headers analysis reveals a score of 0/100 (poor). No security headers are configured, which is a significant security concern. However, the site is missing Content-Security-Policy, Strict-Transport-Security (HSTS), X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 5 technologies across 5 categories powering persado.com. The detected stack includes Next.js chunks, React, Google Tag Manager, LinkedIn Insight Tag, and HubSpot. The site uses Next.js as its primary framework (version chunks). The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, persado.com receives an overall trust score of 66/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, persado.com receives a trust score of 66/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, a valid SSL certificate issued by DigiCert Inc with 107 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, and DMARC email authentication with a quarantine policy. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity, and DNSSEC is not enabled, leaving DNS queries vulnerable to spoofing attacks. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked persado.com against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned persado.com and identified 5 distinct technologies across 5 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. Framework: Next.js (version chunks) — provides the application framework and routing for persado.com. UI Library: React — handles the user interface rendering and component management for persado.com. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for persado.com. Advertising: LinkedIn Insight Tag — handles advertising pixel tracking and conversion measurement for persado.com. Marketing: HubSpot — provides marketing automation capabilities for persado.com. We also extracted the following tracking identifiers: Google Tag Manager container GTM-TLK8HNPJ. These IDs can be used to identify other websites operated by the same organization.

persado.com delivers its homepage in 6226ms (server response time), which is considered slow by industry standards. The total page weight is 306 KB, and we detected 194 resource requests loading assets from 6 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 1 CSS files and 0 out of 12 JavaScript files are minified. Minifying the remaining 13 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. The site is served through a Content Delivery Network (CDN), which caches static assets at edge servers around the world. This means visitors from different geographic regions receive content from the nearest edge server, significantly reducing latency. CDN usage is particularly important for websites with a global audience, as it can reduce page load times by 40-60% for distant visitors. From an environmental perspective, each page view of persado.com produces approximately 0.15g of CO₂, earning a carbon rating of A. This places the website among the cleanest on the web, demonstrating efficient use of server resources and optimized content delivery. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 306 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for persado.com. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

persado.com resolves to the IPv4 address 13.33.235.119, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 4 A record(s) configured. The domain name system is managed by 4 name servers: ns-1179.awsdns-19.org, ns-1558.awsdns-02.co.uk, ns-303.awsdns-37.com, and ns-953.awsdns-55.net. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for persado.com is handled by Google Workspace with 5 MX records configured: aspmx.l.google.com, alt1.aspmx.l.google.com, and alt2.aspmx.l.google.com and 2 more. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a quarantine policy — a moderate setting, directing unauthorized emails to spam/junk folders. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is not enabled for persado.com. While not critical for most websites, DNSSEC adds an important security layer by ensuring DNS responses haven't been tampered with during transit. Enabling DNSSEC is recommended for domains handling sensitive data or financial transactions.

The homepage of persado.com contains 3,412 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 10 H2 headings, 10 H3 headings, 0 H4 headings. The page includes 39 images. All images have proper alt text attributes ✓, which is excellent for both accessibility (screen readers) and SEO (search engines can understand image content). The link structure consists of 106 internal links pointing to other pages on the same domain and 11 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 12 external JavaScript files, 1 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages) and robots.txt (controls search engine crawling behavior). Notable missing features: Schema.org structured data. Adding these could improve search engine discoverability and rich result eligibility. We detected the following payment methods accepted on persado.com: Visa and Discover. Offering multiple payment options including credit cards and digital wallets improves customer trust and can increase conversion rates. The website has social media presence across 3 platforms: Twitter (@Persado), Linkedin (@persado), and Youtube (@Persado). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for persado.com is well-optimized at 58 characters: "Persado — The Agentic Creative Agency for Regulated Brands". The length falls within the ideal range for Google search results, ensuring the full title is displayed without truncation. The meta description is 191 characters (slightly long): "Faster to Market. Built for Compliance. Proven to Perform. Persado supercharges marketing campaigns in regulated industr...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The page language is declared as en and a favicon is configured. No Open Graph tags are configured. When someone shares a link to persado.com on social media, the platform will have to guess the title, description, and image — often producing unattractive or inaccurate previews. Adding OG tags is essential for social media marketing.