pr.co

We performed a comprehensive analysis of pr.co on 2026-06-30. The website returned an HTTP 200 status code with a server response time of 8834ms. The page is served over HTTP/2 protocol with Gzip compression enabled, achieving approximately 60.0% size reduction. The total page weight is 1096 KB. The website uses a secure HTTPS connection with a valid SSL certificate issued by ZeroSSL GmbH (DV type). The connection is encrypted using TLS 1.3 with the TLS_AES_128_GCM_SHA256 cipher suite and ECDSA-SHA256 signature algorithm. The certificate covers 1 domain(s) (Subject Alternative Names) and expires on 2026-08-23, which is 54 days from now. The security headers analysis reveals a score of 35/100 (below average). The following security headers are properly configured: Strict-Transport-Security (HSTS) and X-Content-Type-Options. However, the site is missing Content-Security-Policy, X-Frame-Options, Referrer-Policy, and Permissions-Policy, which could expose the site and its users to cross-site scripting (XSS), clickjacking, and other web-based attacks. Our technology detection scan identified 5 technologies across 4 categories powering pr.co. The detected stack includes React, Google Analytics 4, Plausible, Google Tag Manager, and Amazon CloudFront. The UI is built with React. Based on our comprehensive analysis of domain age, SSL configuration, email authentication, security headers, and blacklist status, pr.co receives an overall trust score of 79/100, classified as "Likely Safe".

After conducting a thorough safety and legitimacy analysis, pr.co receives a trust score of 79/100, which places it in the "Likely Safe" category. This score is calculated by evaluating multiple factors including SSL certificate validity, domain registration history, email authentication protocols, security header configuration, and blacklist status across major threat intelligence databases. The analysis identified several positive trust signals: a valid HTTPS connection protecting data in transit, HSTS (HTTP Strict Transport Security) enforcement preventing protocol downgrade attacks, a valid SSL certificate issued by ZeroSSL GmbH with 54 days until expiration, SPF (Sender Policy Framework) email authentication preventing email spoofing, DMARC email authentication with a reject policy — the strongest available setting, and DNSSEC providing authenticated DNS responses. Areas of concern include: the absence of a Content-Security-Policy header, which leaves the site more vulnerable to cross-site scripting (XSS) attacks, no X-Frame-Options header, which could allow the site to be embedded in malicious iframes (clickjacking), missing Referrer-Policy, potentially leaking URL information to third parties, and the domain's WHOIS information is hidden behind a privacy service, making it harder to verify the owner's identity. While these issues don't necessarily indicate malicious intent, they represent areas where the website's security posture could be improved. We checked pr.co against 8 major blacklist databases including Google Safe Browsing, Phishtank, Urlhaus, Openphish, Dnsfilter, Spamhaus Dbl, Surbl, and Virustotal. The domain passed all 8 checks with a clean status, meaning it has not been flagged for phishing, malware distribution, spam, or other malicious activities by any of the tested threat intelligence providers.

Our technology detection engine scanned pr.co and identified 5 distinct technologies across 4 categories. This analysis is performed by examining HTTP response headers, HTML source code patterns, JavaScript library fingerprints, CSS framework signatures, and DNS records. UI Library: React — handles the user interface rendering and component management for pr.co. Analytics: Google Analytics 4 and Plausible — tracks visitor behavior and provides traffic insights for pr.co. Tag Manager: Google Tag Manager — manages marketing and analytics tags without code changes for pr.co. CDN: Amazon CloudFront — accelerates content delivery by caching assets at edge locations worldwide for pr.co. We also extracted the following tracking identifiers: Google Analytics 4 Measurement ID G-KGM84V4QX2 and Google Tag Manager container GTM-M86VFN. These IDs can be used to identify other websites operated by the same organization.

pr.co delivers its homepage in 8834ms (server response time), which is considered slow by industry standards. The total page weight is 1096 KB, and we detected 452 resource requests loading assets from 9 third-party domains. A high number of third-party domains can significantly impact page load time due to additional DNS lookups and TLS handshakes required for each domain. The website uses Gzip compression for text-based assets, achieving an estimated 60.0% reduction in transfer size. This reduces bandwidth usage and improves page load times, especially for visitors on slower connections. Asset minification status: 0 out of 0 CSS files and 0 out of 4 JavaScript files are minified. Minifying the remaining 4 unminified file(s) could further reduce page weight by 10-30% for those assets. Minification is a best practice that reduces download sizes without affecting functionality. From an environmental perspective, each page view of pr.co produces approximately 0.54g of CO₂, earning a carbon rating of D. The website's carbon footprint could be reduced by optimizing images, enabling compression, reducing third-party scripts, and leveraging caching. For reference, the average web page produces about 0.5g of CO₂ per page view. The page weight of 1096 KB is the primary factor in this calculation. Core Web Vitals data from the Chrome User Experience Report (CrUX) is not available for pr.co. This typically means the site doesn't have enough real-world Chrome user traffic to generate statistically significant field data, or the domain is not included in the CrUX dataset. Core Web Vitals (LCP, INP, CLS) are important Google ranking factors that measure real user experience.

pr.co resolves to the IPv4 address 31.43.160.6, but does not support IPv6. IPv6 adoption is increasingly important as IPv4 address space becomes exhausted, and some ISPs and regions are transitioning to IPv6-only connectivity. The domain has 2 A record(s) configured. The domain name system is managed by 4 name servers: ns-1104.awsdns-10.org, ns-1980.awsdns-55.co.uk, ns-286.awsdns-35.com, and ns-718.awsdns-25.net. Having 4 name servers provides good redundancy — if one fails, the others can continue serving DNS queries. The choice of name servers often indicates the DNS hosting provider or CDN service being used. Email for pr.co is handled by Google Workspace with 5 MX records configured: aspmx.l.google.com, alt1.aspmx.l.google.com, and alt2.aspmx.l.google.com and 2 more. Multiple MX records provide failover redundancy — if the primary mail server is unavailable, email will be routed to the next available server. SPF (Sender Policy Framework) is configured, which specifies which mail servers are authorized to send email on behalf of this domain. This helps prevent email spoofing and improves email deliverability. DMARC (Domain-based Message Authentication, Reporting and Conformance) is configured with a reject policy — the strongest setting, instructing receiving servers to reject unauthorized emails entirely. DKIM was not detected. Without DKIM, recipients cannot cryptographically verify that emails claiming to be from this domain are authentic. DNSSEC is enabled for pr.co, providing an additional layer of security by cryptographically signing DNS records. This prevents DNS cache poisoning and man-in-the-middle attacks that could redirect visitors to malicious websites.

The homepage of pr.co contains 2,730 words of visible text content. This is a substantial amount of content that provides good opportunities for search engine indexing. The page is structured with 14 H2 headings, 39 H3 headings, 24 H4 headings, 36 H5, and 22 H6 headings. The page includes 181 images. 59 images (33%) are missing alt text attributes, which is a significant concern for both accessibility and SEO. Screen readers rely on alt text to describe images to visually impaired users, and search engines use alt text to understand image content. Only 67% of images have proper alt text — we recommend adding descriptive alt attributes to all images. The link structure consists of 201 internal links pointing to other pages on the same domain and 24 external links pointing to third-party websites. The high number of internal links suggests a well-interconnected site structure, which helps search engines discover and crawl all pages efficiently. There are 4 external JavaScript files, 0 CSS stylesheets, and 1 iframes on the page. The site implements the following web standards and features: XML Sitemap (helps search engines discover all pages), robots.txt (controls search engine crawling behavior), and Schema.org structured data (Corporation). The website has social media presence across 2 platforms: Twitter (@prdotco) and Linkedin (@pr-co). An active social media presence is a positive trust indicator and helps build brand awareness and customer engagement.

The title tag for pr.co is good at 61 characters: "PR.co | PR software for brands where getting it right matters". The length is acceptable, though it may be slightly truncated in some search result displays. The meta description is 213 characters (slightly long): "Intuitive PR software designed for busy teams to create, publish and distribute beautiful PR content. Get more done with...". Google typically displays up to 155-160 characters of the meta description in search results. A compelling meta description with a clear call-to-action can significantly improve click-through rates from search results. The canonical url is correctly set to https://pr.co/, preventing duplicate content issues, the page language is declared as en, the meta robots directive is set to max-image-preview:large, and a favicon is configured. Open Graph meta tags are configured with 4/4 recommended fields: OG title ("PR.co | PR software for brands where getting it right matter..."), OG description, OG image (social sharing thumbnail), OG type (website). These tags control how the page appears when shared on Facebook, LinkedIn, and other social media platforms that support the Open Graph protocol. A Twitter Card of type summary_large_image is configured, which controls how links appear when shared on Twitter/X. The "summary_large_image" type displays a large image preview, which typically generates higher engagement rates than the basic card type. The site implements Schema.org structured data with the following types: Corporation. Structured data helps search engines understand the page content and can enable rich results (featured snippets, knowledge panels, star ratings) in Google search results, which can significantly increase click-through rates.